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2017 A BRIGHT FUTURE FOR THE INDUSTRY The commercial aerospace industry is booming. Build rates for aircraft OEMs have reached record levels and the supply chain is benefiting, with many sectors achieving impressive growth. One market segment, however, is expected to grow significantly in excess of all others – aircraft interiors.
The aircraft interiors market is worth an estimated US$14.22bn. This is a great time to be a manufacturer of aircraft interiors and Research and Markets report predicts that the interiors market will grow to US$25.6bn by 2020. The three most rapid growth areas are IFEC, floor coverings and seats.
A SELECTION OF MARKET VALUES AND FORECASTS FROM THE MANY AREAS THAT MAKE UP THE VIBRANT AIRCRAFT INTERIORS INDUSTRY: The aircraft seating market is worth US$7.48bn in 2015, and will reach US$14.82bn by 2020
$781 million lighting market
CART MARKET The global galley cart market will grow at a CAGR of 5.6% from 2016-2021
Research and Markets report
Research and Markets report
Latin America will need
The IFEC market will be worth
US$5.8bn by 2020
MarketsandMarkets report
1,990
The global commercial aerospace lav market will grow at 5.5% CAGR during 2016-2021 Research and Markets report
single-aisle and 550 wide-body aircraft worth US$330m between 2015 and 2034 to meet long-term demand Airbus Global Market Forecast
Airlines in the Middle East will require 3,180 new aircraft over the next 20 years, valued at US$730bn Boeing forecast
2
Millennials spend
13%
more on airline tickets than non-millennials
Boeing predicts passenger traffic will grow by 4.5% per year over the next 20 years, driving a demand for 39,620 new aircraft, worth US$5.9tn Boeing Current Market Outlook
by 2034, up from the current 3.5 billion IATA forecast
Airbus Global Market Forecast
Aircraft
interiors
seven billion
Airbus says passenger traffic will grow by 4.5% per year over the next 20 years, driving a need for more than 33,000 new aircraft above 100 seats, worth US$5.2tn
Boston Consulting Group
I N T ER N AT I O N A L
Global passenger numbers will reach
Aircraft Interiors International is the magazine that serves this industry.
2017
SEPTEMBER 2016
Aircraft
interiors I N T E R N AT I O N A L SEP T EMBER 2016
Aircraft
In this issue SOCIAL ZONES
A IRCRA FT INTERIORS INTERNATIONA L
interiors I N T ER N AT I O N A L
Onboard social spaces can benefit the passenger experience – and profits
I SURVIVED!
How does a plane crash feel? Does crew training kick in? Find out in this special interview with a crash survivor
SUKHOI
The Russian airframer lays out its future plans, including a jet for athletes
UNITED POLARIS
Has United really found the ultimate business class seating layout?
IFE SPECIAL An in-depth look at the latest IFEC issues, including apps, standards and interfaces
THE MAGAZINE
P ublishe d by UKI P Me d i a & Event s Ltd
Aircraft Interiors International continues to be the industry’s premier publication, valued by readers for its detailed content, sense of style and easy-to-read format, and by advertisers for consistently generating strong sales leads. We also work closely with the industry through our close relationship with Aircraft Interiors Expo, as well as supporting industry initiatives such as the Crystal Cabin Awards. In essence, the magazine brings buyers and sellers together and plays a vital role in highlighting key industry trends and developments.
CABLE TIES? INTELLIGENT NEW APPROACHES TO CABIN DESIGN COULD MEAN FEWER WIRES AND CABLES W WW WW W. .AAI IR R CCR R AAFFT T IIN NTER R IIO OR RS SIN I NTTEERRNNAT A TI IOONNAALL. C . COOM M
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Aircraft Interiors International delivers: Latest world news | New product reviews | Interviews | Airline case studies | Technology focuses | Market trends analyses | Products and services There is continued growth in the number of advertisers and the frequency with which they advertise. Their support can largely be put down to the success of our popular reader inquiry service, which consistently delivers sales leads and results, featuring a weekly spreadsheet with full contact details delivered by email. This has become even more important when marketing budgets are tight and return on investment is measured carefully.
APEX IS EMBRACING THE DIGITAL CONTENT ECOSYSTEM AS IT ADOPTS DECE’S COMMON FORMAT AS ‘THE SINGLE DELIVERABLE FORMAT FOR ALL IFEC USES’ Wo rd s b y Mi c h a el C h i l d e rs. I l l u s t ra t i o n b y R UD E w w w. t h i s i s r u d e. c o m
he IFE industry is about to become part of the digital content ecosystem through the adoption of Digital Entertainment Content Ecosystem’s (DECE) Common Format (CF) as its “single deliverable format” (the designation as stated in the proposed APEX specification 0415). The move is part of a new outreach initiative by the Airline Passenger Experience Association’s (APEX) Technology Committee and represents a paradigm shift in the IFE content delivery supply chain. In addition to it’s new relationship with DECE, APEX has also established relationships with the Interoperable Master Format (IMF) Working Group of the Society of Motion Picture and Television Engineers (SMPTE), the Entertainment Technology Center (ETC) think-tank at the University of Southern California (USC) and MovieLabs, an independent non-profit research and development organization founded by the six major movie studios.
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APEX is integrating the needs and requirements of IFE into the broader ecosystem, in part by including the establishment of IFE profiles in both CF and IMF. APEX has worked with the SMPTE IMF Working Group for several years and its chair, Annie Chang, has spoken at numerous technology forums. With CF at the top of the supply chain, APEX looks to use IMF as its specification for mezzanine files – the source for most IFE encoding. The next component is MovieLabs’ Media Manifest specification, which facilitates the delivery of assets from distributors to postproduction, supports conversion from IMF to CF using an IMF output profile list (OPL), and enables increased automation and integration of workflows for purposes of metadata distribution and file delivery. This standard Media Manifest specification unifies multiple supply chain automation efforts into one integrated structure and set of definitions at a time when the IFE content delivery supply chain is on the cusp of
2016 saw continued growth for the magazine, mirroring the positive forecasts for this evolving marketplace.
aircraftinteriorsinternational.com SEPTEMBER 2016
“Aircraft Interiors International is the leading voice for cabin design, with the best original and curated content in the industry” Sarah Matheny, marketing director, Teague
2017 Aircraft
In this issue
JUNE 2016
interiors I N T E R N AT I O N A L
AIRSPACE BY AIRBUS Introducing a brand that heralds a unified direction for Airbus cabins
FUTURE IFEC
What will IFEC offer in 2026? Experts give their predictions
CABIN RECYCLING
Why add to landfill when you can create new life for old interiors?
JUNE 2016 A IRCRA FT INTERIORS INTERNATIONA L P ublishe d by U KIP Me di a & Eve nt s Ltd
ECY IN R
CLIN
SEATING SPECIAL Our guide to the hottest seat launches – including world exclusives and interviews
DANGER ZONE? IS SHRINKING SEAT PITCH PUTTING PASSENGER HEALTH AND SAFETY AT RISK?
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CIRCULATION Aircraft Interiors International ’s continued investment in providing a carefully targeted circulation means that it is distributed to over 125 countries worldwide and consists of 13,748 copies* sent free of charge to cabin designers and engineers, inflight product directors, brand managers, purchasing directors and cabin project coordinators and consultants at the world’s airlines and major corporate fleets. The qualified recipients also include directors and managers at the world’s aircraft manufacturing companies, commercial airlines, international interiors completion houses, corporate charter owners and operators and international specialist aircraft interior design consultancies. We also have a special magazine delivery sent to the Boeing Dreamliner gallery, available for visiting airline buyers.
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S E AT IN G R E V IE W
S E AT IN G R E V IE W
SEAT WAVE
Directors and managers of manufacturing companies
THE LATEST SEAT DESIGNS ARE PULLING OFF THE SEEMINGLY IMPOSSIBLE TRICK OF OFFERING GREATER COMFORT AND GREATER LIVING SPACE, ALL WITHIN SMALLER ENVELOPES AND WITH LOWER WEIGHT
Purchasing directors
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*Total qualified and non-qualified circulation January to December 2016 ABC Statement.
“We advertise regularly with Aircraft Interiors International magazine and it consistently generates high levels of inquiries each time we advertise” Tilman Tesseraux, marketing manager, Lufthansa Technik
2017
Aircraft
interiors
I N T ER N AT I O N A L WWW.AIRCRAFTINTERIORSINTERNATIONAL.COM Aircraft Interiors International went digital in 2009, meaning that each new issue is now available online – reaching a further 13,000 key cabin designers and engineers and boosting the circulation of the world’s leading aero interiors industry magazine to over 26,652 copies, five times a year. The magazine portal features weekly industry news updates, blogs, a free-to-use archive of recent issues, and free industry recruitment advertisements. Furthermore, www.AircraftInteriorsInternational.com allows the opportunity for select advertisers to secure one of a limited number of sponsorship banners for a 12-month period and have an entry within the Aircraft Interiors International Supplier Spotlight. The Supplier Spotlight is exclusive to magazine advertisers, providing a comprehensive listing of leading cabin systems suppliers. Each business listed can display a 200- to 300-word company profile, along with images and contact details. Key news stories, jobs and blogs of the week are emailed to the entire Aircraft Interiors International database every week, ensuring the website achieves excellent industry penetration. There are additional opportunities to sponsor the weekly news email service, or place a banner advertisement on the digital delivery of the latest publication.
Screenshots showing online digital edition
2017
Aircraft
UP FR O N T
interiors
UPWARDLY MOBILE The latest industry figures show the interiors industry’s continual dramatic growth, the importance of connectivity, and some interesting IFE usage trends
Air play
TOP BILLING The top 10 airlines generated
US$26bn
in ancillary revenue in 2015. For 2008 that figure was US$8.4bn Top four activities on PEDs:
IdeaWorksCompany report
Music (68%)
73%
Games (54%) Reading (48%)
of millennials say that availability of wi-fi affects their choice of flight Honeywell study
Movies (44%)
SITA Passenger IT Trends Survey
How people watch IFE 46%
have recently watched a movie on their own device
44%
have watched a movie on the seatback display
10%
used the seatback IFE and their own device
65%
would be happy to watch IFE on their own devices
SITA Passenger IT Trends Survey
Revenues from connectivity are expected to grow from US$700m in 2015 to nearly
US$5.4bn by 2025
Research and Markets report
New crew
Boeing forecasts that between 2016 and 2035, the commercial aviation industry will require approximately 814,000 new cabin crew
The aircraft cabin interiors market is expected to grow from US$16.87bn in 2016 to US$29.16bn by 2021 Markets and Markets report
Inmarsat In-Flight Connectivity Survey
ADVERTISEMENT RATES
Global airline industry profits are expected to increase by almost
12% $ in 2016
IATA 2016 financial outlook
2017
The global galley cart market will grow at a CAGR of 5.6% from 2016-2021
Boeing predicts passenger traffic will grow by 4.5% per year over the next 20 years, driving a demand for 39,620 new aircraft, worth US$5.9tn Boeing Current Market Outlook
Visit aircraftinteriorsinternational.com for weekly news updates
aircraftinteriorsinternational.com SEPTEMBER 2016
Full page
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Research and Markets
Airbus Global Market Forecast
Research and Markets report
I N T ER N AT I O N A L
CART MARKET
Airbus says passenger traffic will grow by 4.5% per year over the next 20 years, driving a need for more than 33,000 new aircraft above 100 seats, worth US$5.2tn
The global commercial aerospace lav market will grow at 5.5% CAGR during 2016-2021
54%
of passengers place greater importance on onboard connectivity than the inflight meal service
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2017
M A RCH 2016
Aircraft
Aircraft
W W W . A I R C R A F T I N T E R I O R S I N T E R N AT I O N A L .C O M
M A R CH 2016
A IRCRA FT INTERIORS INTERN ATION A L
I N T ER N AT I O N A L
AIRCRAFT INTERIORS EXPO
2016
PUBLISHING SCHEDULE
SHOW ISSUE Your guide to the world’s biggest aircraft cabin event
P ublishe d by UK IP Me d i a & Eve nt s Ltd
SUPERSONIC TRAVEL WE ARE ON THE BRINK OF A SUPERSONIC RENAISSANCE: WHAT DOES THIS MEAN FOR AIRCRAFT CABIN DESIGN? MATERIALS
Lighter, stronger and with new possibilities – take a look at tomorrow’s exciting cabin materials
CABIN NOISE
How do you create the right noise levels in the complex cabin environment without increasing weight?
BIG DATA
Facebook and Google share the secrets of leveraging big data for big profits
BIG
BIG
interiors
interiors I N T ER N AT I O N A L
D A TA
MARCH 2017
Aircraft Interiors Expo and World Travel Catering and Onboard Services Expo Hamburg 2017 show issue and extra distribution at the event. Our most popular issue of the year, so book early! Galleys and amenity kits Ancillary revenue IFE connectivity Amenity kits Copy deadline: February 2, 2017
JUNE 2017
Annual seating review Crystal Cabin Awards review MRO focus Copy deadline: May 4, 2017
SEPTEMBER 2017
AIX USA show issue (to be confirmed) Special IFE focus with additional extra distribution planned at the APEX Expo 2017 Focus on monuments Copy deadline: July 27, 2017
NOVEMBER 2017
Textiles, leather and flooring special focus Lighting trends and technologies Stowage optimization Copy deadline: October 19, 2017
D A TA
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C A B IN N O IS E
C A B IN N O IS E
sound thinking? WHAT SHOULD THE INDUSTRY DO ABOUT CABIN NOISE? WITH ANY FURTHER REDUCTION LIKELY TO INCREASE WEIGHT AND IMPACT EFFICIENCY, TODAY’S LEVELS SEEM HERE TO STAY Wo rd s b y A n t h o ny Ja m e s. I l l u s t ra t i o n b y A l i c i a Ma l e s a n i
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aircraftinteriorsinternational.com MARCH 2016
s compromise ever a good thing? In the aircraft cabin, it would seem compromise is often king, especially in economy where most passengers appreciate they could have a little more room, if only they were willing to pay for it. The idea of compromise is also true when one considers the subject of cabin noise. Boeing’s director of differentiation strategy, Blake Emery, explains, “The whole concept of noise inside an aircraft is kind of boring as a topic because, although there is a lot of noise coming from many sources, in general the way you resolve noise issues is by packing in
I
insulation. But there’s an obvious problem with that. Namely, the insulation weighs something, and weight on an aircraft is always a consideration because it impacts fuel burn and the economics for the operator.” Boeing is far from alone in its stance: “Commercial aircraft cabin noise levels have stabilized as we minimize weight and fuel burn, which are more valuable to airlines sensitive to operating costs and passengers seeking lower fares,” agrees Antonio Ficca, product marketing manager at Bombardier Commercial Aircraft.
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The feature program will be subject to change during the year, so please contact a member of the sales team for the latest program.
Aircraft Interiors International magazine is sister publication to the world’s premier aircraft interiors exhibition – Aircraft Interiors Expo, at which more than 550 leading cabin equipment suppliers will exhibit products and equipment in 2017. It is also a sponsor of the Crystal Cabin Awards, held each year in Hamburg. If you currently receive the magazine on a regular basis you must REGISTER to continue to do so. This can be done via email by visiting: www.ukipme.com/recard/aircard.html
“We advertise regularly and find the Aircraft Interiors International reader inquiry service an extremely useful tool. We follow up the leads immediately on receipt and have achieved a 25% conversion rate” Ronn Cort, president, Sekisui SPI
2017
Aircraft
interiors
Aircraft
2016 SHOW CASE
interiors I N T E R N AT I O N A L
I N T ER N AT I O N A L
2016 SH OWC A SE AIR CR AFT INTER IOR S INTER N ATION AL
2018 DESIGN SHOWCASE
Publishe d by U KIP Me di a & Eve nt s Ltd
2016
TEAG
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The Aircraft Interiors International 2018 Showcase presents a unique opportunity for leading industry suppliers to showcase what they have to offer the industry through a combined advertising and editorial package. The advertisement provides a bold sales message while the editorial allows companies a chance to refer to a recent case study to explain to airlines how they can save them money or provide an additional revenue stream. Freelance editorial commissioned by the editor will focus on key trends for the year ahead. We have a section dedicated to leading cabin design and design engineering companies, featuring case studies on their most recent projects, demonstrating their expertise in their field of business.
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“THIS IS A RENAISSANCE PERIOD IN TERMS OF AIRLINES CREATING INTERIOR ARCHITECTURE”
Airborne luxury is going back to the future to create amazing experiences. What could this mean for economy passengers? he definition of luxury is evolving in first class travel, to the benefit of deep-pocketed passengers. But while imaginative innovation is making flying in the front of the airplane increasingly delightful, passengers at the back are being woefully neglected. When British Airways unveiled its seat that converted into a flat bed, the first class category was transformed. From that moment in the mid-1990s, airlines, manufacturers and designers focused on making beds longer and seats wider. But in recent years, a handful of airlines have started to reassess what the first class cabin can be, and are thinking beyond the furniture. Air France now has curtains that allow passengers to close-off their own ‘real estate’ – an idea, coincidentally, that Factorydesign suggested to an airline client many years ago, but which at the time was considered laughably impractical, which demonstrates how much more flexible makers and certification processes are becoming. Singapore Airlines has individual cabins, and Etihad has introduced The Residence: a three-room suite with its own butler. These are features that give passengers a real sense of privacy and intimacy, and are a far cry from ‘steerage’, where packed-in
1. THE RESIDENCE BY ETIHAD HAS BECOME THE MOST TALKED ABOUT EXPERIENCE IN COMMERCIAL AVIATION 2. THE THOMPSON AERO SEATING VANTAGE XL WAS CUSTOMIZED FOR SAS, WITH HIGH-END FINISHES SPECIFIED
1 passengers are lucky if they’re only rubbing shoulders.
LUXURY FINISHES
Hand in hand with these architectural changes comes a celebration in top-ofthe-range materials and finishes. Etihad’s Residence boasts Poltrona Frau leather, while other discerning carriers use wood veneers and high-quality metals. This sort of extravagant attention to detail improves a passenger’s experience with the entire cabin and its most intimate touchpoints: the seat controls (the ‘hero point’ of passenger interaction) and the IFE remote control. In these cabins, the surfaces that passengers sit on or lean against are as sumptuous as those found in an Aston Martin or a Ferrari.
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aircraftinteriorsinternational.com ANNUAL SHOWCASE 2016
This mirroring of luxury automobiles is no accident. Aircraft designers have long kept a weather eye on that sector, because first class passengers step out of their very expensive car to step into the aircraft cabin interior. It is this combining of a radical rethinking of passenger space with the most deluxe materials possible, that has seen some airlines really differentiate themselves. And increasingly, some toptier national carriers are choosing to express their national identity through these tools – Air France and Etihad being two good examples.
CABIN RENAISSANCE
This is a renaissance period in terms of airlines creating interior architecture that
goes way beyond just the seat. It’s an inspired evolution of first class from a big fat seat (or folding mattress). For anyone with a long enough memory, these current offers evoke those halcyon days of first class flying in the 1970s, when lounge bars abounded and even crooning piano players were not unheard of. Product designers who work in the luxury category across a range of industries are well-positioned to translate that sense of extravagant indulgence so loved by first class clientele to the physical environment. Factorydesign’s experience of designing beautiful pens for Mont Blanc epitomizes this approach. Fountain pens are very personal objects that users get close to, just like the interior of an aircraft. Designers think of such objects as a
‘handshake’ with the manufacturer. So in the design of luxury goods, a switch is not just a mechanism that goes on and off, but a point of contact between the passenger and the airline’s brand. A thoughtful designer can build into that switch specific and relevant characteristics in the way it feels, works and moves. Designers can dial in a lot of interesting subconscious, emotional cues in that way. This approach can tell the passenger a lot about the quality, attitudes and culture of an airline. The epitome of this approach to luxury is the Four Seasons Private Jet Experience – the hotel industry’s first fully branded jet experience – which Factorydesign helped define. With just 52 state-of-the-art flat bed leather seats in a space that normally carries seating for 239, the cabin interiors
aircraftinteriorsinternational.com ANNUAL SHOWCASE 2016
The publication is compiled in early autumn and published in November, with additional copies available at all events that we attend in 2018, providing long-term exposure and the best editorial opportunity for the year. In addition to this, a digital version of the publication will be available on our website for a full year. There are two packages available:
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1) A half-page advertisement for £4,200 and a one-and-a-half page editorial contribution. 2) A full-page advertisement for £5,250 and a three-page editorial contribution.
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“The return on investment with advertising can often be a contentious determination. Advertising with UKIP removes some of this ambiguity. On a weekly basis, UKIP provides me with leads” Robert Guidetti, vice president commercial products, VT Miltope
2017
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Sponsorship of the magazine’s carrier sheet Copies of Aircraft Interiors International are mailed out in a polybag and accompanied by a carrier sheet for postal address and mailing purposes. This sheet provides a further high-profile advertising opportunity before the publication has even been opened. There are two options with this: £4,350 to advertise on one side £5,650 to advertise on both sides These costs are per issue of the publication.
Aircraft Interiors Expo OFFICIAL SHOW PREVIEW, CATALOG AND PREVIEW Since 2014 we have published these on behalf of Reed Exhibitions as part of our media stable, serving the industry with the best information available. We have been publishing Aircraft Interiors International for more than 17 years, and as the founder of the incredibly successful Aircraft Interiors Expo, our media portfolio can complement your participation at the Aircraft Interiors Expo in Hamburg. We will be accepting advertising in the Show Catalog, which can help you create further awareness during the show itself alongside the show information and company listings. Advertising will be in full-page format only or larger in 2017: RATES: Full page £3,275 Premium positions £4,910 Double-page spread £5,300 Material specifications on application MATERIAL DEADLINE: 20 February
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