Founded by Professors W. Chan Kim and Renee Mauborgne. Mauborgne.
Mauborgne at ... Why do the word devote their attention on Blue Ocean Strategy?
How to navigate Blue Ocean?
VIAC Co. Value Innovation Action Camp KOREA
What is Blue Ocean Strategy? - Create a hugely new market by creativity not competition - Provides practical frameworks for the systematic pursuit and capture of Blue Ocean Founded by Professors W. Chan Kim and Renee Mauborgne at INSEAD
ⓒ Kim & Mauborgne
International bestsellerbestseller-Blue Ocean strategy Published in 32 language.
ⓒ Kim & Mauborgne
Why do the word devote their attention on Blue Ocean Strategy? INSEAD W.Chan Kim professor and Renée Mauborgne professor - they developed value innovation theory in early1990’s - Blue Ocean Strategy provides a systematic approach to making the competition irrelevant - adopted by companies of North America and Europe in last 10 years, such as Philips, Cirque du Soleil. ; it was successful! ⓒ Kim & Mauborgne
Red Ocean with Bloody Competition
- supply exceed demand - almost All industries and companies in existence today
