MKT 320-02

1

MKTG 320

PRINCIPLES OF MARKETING

Fall Semester 2010

Section 01: Tuesday/Thursday 2:00-3:15 Section 02: Tuesday/Thursday 3:30-4:45 128 Bryan Building

You must attend the section in which you are registered only Pre-requisites: ISM 110, MAT 115, ECO 201, AAC 201, CST 105; 2.0GPA or admission to Bryan School approved program Professor: Office: Phone: E-mail: Office Hours: Course Documents:

Dr. Merlyn Griffiths 350 Bryan 334-3094 (no voicemail available) [email protected] (most efficient means of contact) Tuesday 5:00pm-6:00pm and by appointment http://blackboard.uncg.edu

REQUIRED MATERIALS 1) Grewal and Levy, Marketing, 2nd edition, McGraw-Hill/Irwin. **Referred to as G&L in the reading schedule 2) The Marketing Game!, 3rd edition, Charlotte Mason and William Perreault Jr., McGraw-Hill Irwin, 0-256-13988-1 as part 0-07-251380-2. (The book should include a CD for The Marketing Game!). **Referred to as TMG in the reading schedule. 3) At least one current business periodical (e.g., Business Week, Fortune, The Wall Street Journal, Business 2.0, Fast Company) Catalog Course Description: Introduction to marketing with an emphasis on market segmentation, targeting, and positioning for consumer and business markets in domestic and international economics. COURSE OBJECTIVES The primary objective of this course is to introduce the fundamental concepts of marketing. Consequently, the course covers a wide range of topics and materials – giving you a broad view of the many areas of marketing. All students regardless of major - will benefit from this course by gaining an appreciation of marketing's expanding role in society. Additionally, each student should develop the ability to understand organizational decision-making from a marketing perspective. This course will also make you a more knowledgeable consumer by heightening your awareness of marketing activities and customer behavior. This course begins to develop the core competencies of integrated business knowledge and strategic thinking by guiding students towards accomplishing the following objectives:  To understand the concepts and terminology of marketing, and the role within the organization and society.  To understand tactical and ethical issues that marketers encounter relating to segmentation, targeting and positioning strategies.  To develop a framework for analyzing the organization‟s marketing mix (4P‟s )and its marketing resources, customers, and competition.  To apply this framework as the basis of decision-making and resource deployment(i.e., target market selection and marketing mix design).

Dr. M. Griffiths

Principles of Marketing

Mktg 320

2 Students will accomplish these objectives by participating in lecture discussions, experiential activities both inside and outside of class, collaborating with classmates on marketing projects, completing the readings and participating in The Marketing Game.

CLASS FORMAT AND POLICIES

CLASS E-MAIL LIST E-mails with important class-related information will be sent via Blackboard. Please make sure that your official e-mail address of record with the University is correct so that I can contact you through the Blackboard system. CLASSROOM POLICIES

Walking out of class during a lecture = ½ absence

Food and Beverages (other than bottled water) are not to be consumed in the classroom. Communication devices must be turned off in the classroom. FORMAT Class sessions will include lectures, discussions, experiential activities and films. The class sessions will be based on content from the textbook and any additional readings that will be posted on Blackboard or distributed in class or via email. SIX KEYS TO HAVING A SUCCESSFUL EXPERIENCE IN THIS CLASS INCLUDE : 1. Read each chapter of the text prior to the class in which it will be discussed. This will help you become familiar with the language we will use in our class discussions and provide you with an overview of the concepts that you will apply during class activities. Note: I may give brief quizzes at the beginning of or during any class period. 2. Print the PowerPoint slides for each lecture posted on Blackboard before class. The slides are “noteshells” to help guide you through key issues that we‟ll discuss in each class and aid your note taking. As such, they do not contain all the information that will be presented in class. Thus, attendance is critical, as the noteshells will not substitute for attending and taking complete notes. 3. Attend class. Class discussions and activities are intended to give you a chance to apply the information discussed in the text. This will help you understand more intuitively and recall the information for tests. 4. Ask questions and participate in class discussions and activities. This is the best chance to clarify and reinforce the information presented in the text. 5. Apply the marketing principles we discuss in class in your everyday life. Read articles in the business press (Wall Street Journal, Financial Times, Business Week, etc) and think about the marketing implications for you, other consumers, the firm, the industry, the economy, and society. Think about the reasons why you buy a certain brand of jeans, soda, or car. Consider why the products you buy are priced the way they are. Observe how many forms of advertising you encounter every day. 6. Be a contributing member of the marketing group and work together on The Marketing Game. Your group meetings will require you to be flexible in meeting outside of normal class hours. Your participation in The Marketing Game is NOT VOLUNTARY. Your individual grade is based on a peer review completed by each member of a marketing game team. A team member who fails to contribute can be dismissed. A dismissed team member will lose 50% of his/her grade based on the peer review and will not be credited for submitted work related to the marketing game after the dismissal.

Special Accommodations

Students with disabilities may be eligible for accommodations in this course. Please let me know early in the semester or as soon as you are eligible. You will first need to provide documentation of the disability to the

Dr. M. Griffiths


Mktg 320

3 Student Disability Services. Contact the Director of Services for Students with Disabilities http://ods.dept.uncg.edu/services/. Confidentiality is guaranteed.

Academic Integrity

Students are expected to recognize their responsibility to uphold the Academic Integrity Policies of UNCG. Failure to do so will result in Academic Integrity Sanctions as stipulated by the university. You are encouraged to review these policies at http://academicintegrity.uncg.edu/complete/ .

Honor Code & Pledge

Students are expected to know and abide by the UNCG Honor Code in all matters pertaining to this course. Violations of the Code will be pursued in accordance with set code. All written work submitted is subject to “plagiarism check”. Further, violations include: using oral or written materials (including the Marketing Game materials), previously prepared by former students in this or other marketing classes. Cheating is dishonorable and the repercussions are severe and final.

Classroom Conduct

We subscribe to the UNCG professional standards. Please arrive on time for class with uninterrupted attendance for the duration of the class. I will endeavor to end class on time. Furthermore, please maintain a professional atmosphere. This includes, but is not limited to, using respectful comments and humor, employing appropriate manners and decorum, utilizing computers and technology suitably (e.g., silencing wireless devices, no web-browsing or emailing), and refraining from distracting or disrespectful activities (e.g., avoiding side conversations and games). Refer to the following for more details on school policies, procedures, ethics and conduct: http://www.uncg.edu/bae/faculty_student_guidelines.pdf

Laptop Policy

I reserve the right to restrict any and all laptop use at any time. Computer use is not a necessity in class and often proves to be a distraction rather than an aid in the learning process. Therefore, I strongly suggest no open laptops in class. However, if you use your laptop for efficiency in taking notes, you must restrict use to this activity only. Surfing, IM and other unrelated use of your laptop is not permitted in class. Please close your laptops during

videos, speaker presentations and experiential exercises where use is not necessary. Inclement Weather Policy

If we experience snow, sleet, etc., the University‟s decision will be followed. Use your good judgment. Do not attempt to come to class if there is a high probability that you will not do so safely.

Religious Observance

The University allows for 2 excused absences each academic year for religious observances required by the faith of the student. Students requesting a religious absence must notify the instructor of each absence 14 days in advance of the date of the religious observance. The request must state in writing the nature of the religious observance and the dates. Student's participation must be confirmed in writing by an official of the religious organization. Assignment/tests that a student may miss due to notice of a required religious observance, instructors may require the student to complete the test or assignment in advance of the originally scheduled date of the test or assignment. The requirement for students to make such requests for excused absences applies only to days when the University is holding class (see the University‟s announcement for further details).

EVALUATION The objective here is to learn, and your grades are a demonstration of that. I have designed this course to provide you with numerous opportunities to demonstrate what you are learning. Your final grade therefore will be determined by your actual performance on the combination of “ALL” assignments. Personal issues or constraints ARE NOT considered under any circumstance.

Dr. M. Griffiths


Mktg 320

4 **Note: All submitted work may be checked for plagiarism. To avoid discrepancies, be sure to cite appropriately works of others that you are referencing. For details on what constitutes plagiarism, please visit http://academicintegrity.uncg.edu/ Grades are comprised of following components: 1. 2. 3. 4.

Class Participation (attendance & in-class exercises, homework (OCA) & current events) 2 Quizzes (5% each) 5 Exams (1, 2 & 3 @10% each; 4 @12% and 5@18%) Group Project: The Marketing Game  Marketing Plan & final presentation (5%)  Performance –order of finish (5%)  Peer Evaluation (5%)

15% 10% 60% 15%* 100%

* NOTE: Individual TMG grade for marketing plan, final presentation and order of finish, will be reflective of the peer evaluation. An individual’s non-performance in the TMG will result in an additional 20% decrease from the group grade. Thus, if the team accomplishes a 97, the non-performer will receive 20% less (77.6) for his/her individual grade. Keep in Mind: 1. I reserve the right to modify any of the material in the Syllabus and Class Schedule. 2. Each student is responsible for obtaining all handouts, assignments and schedule changes. 3. Important class announcements may be communicated by email or on blackboard. You are responsible for checking regularly.

Grading Scale A+ 98-100% A 93-97%

C+ 78-79% C 73-77%

A-

90-92%

C-

70-72%

B+ 88-89%

D

60-69%

B

83-87%

F

Below 60%

B-

80-82%

Proper Submission of Class Assignments

All assignments and papers must be typed (INCLUDING CURRENT EVENT SUMMARY) or they will not be graded. I will not accept work that does not meet the following requirements: 1 MUST BE TYPED. Handwritten documents are not accepted. 2 MUST BE STAPLED if more than 1 page. 3 NO LATE SUBMISSIONS 4 NO E-MAIL submissions for ANY assignment will be accepted, (except decision plan files for TMG).

Retention of student work for portfolios

The professor reserves the right to retain for pedagogical reasons either the original, or a copy, of any student‟s test, written assignment, paper, presentation, or similar work submitted by the student, either individually or as a group project, for this class. Students‟ will be notified and names will be deleted from any retained items.

Grades are non-negotiable and final grades can only be changed to correct calculation or input errors on my part. If you have any questions as to the validity of a grade this must be brought to my attention within one (1) week of the day/date the grade is posted.

Dr. M. Griffiths


Mktg 320

5 Grades WILL NOT be determined by a standard bell curve whereby the majority of the class receives a „C‟ and the minority receives otherwise. Rather, grades will strictly depend on the number of points accumulated relative to the total number of points allotted in the course.

EVALUATION DETAILS Class Participation Attendance is mandatory. Participation involves your contribution in the discussions and in-class activities (60 pts), out of class assignments (5.5 pts each), and current events (1 pt each). Nearly every session of the course will involve some form of interaction. I expect each student to be prepared at all times to comment in any class session. To reinforce this expectation, I will randomly select students throughout the ensuing discussion whether or not the student’s hand is raised. Grading class participation is necessarily subjective. Some of the criteria for evaluating effective class participation include: 1. Is the participant prepared, and do his/her comments show evidence of analysis of the case/article/readings, thereby adding to the group‟s understanding of the situation/content/concepts? Does the participant go beyond simple repetition of case/article/readings facts without analysis and conclusions? Do comments show an understanding of theories, concepts, analytical devices presented in class lectures or reading materials? 2. Is the participant a good listener? Are the points made relevant to the discussion? Are they linked to the comments of others? Is the participant willing to interact with other class members? 3. Is the participant an effective communicator? Are concepts presented in a concise and convincing fashion? Based on this rubric and all the components included in participation, here is an example of what you can expect. A high contributor may receive an A+ to A-. An individual who contributes sometimes, B+ to B-. One who rarely contributes or contributes only when prompted, C+ to C. Those who never contribute can expect D to F.  In and out of-Class Assignments: These assignments are designed to increase your understanding of the applicability of theories and concept to „real-world‟ situations. To be fair to all students, there are NO make-ups for missed class assignments. Out of class assignments (OCA) are detailed below.  Current Events: You can choose to present an article, ad, news release, etc., from any publication or the Internet. The topic should coincide with anything discussed in the chapter/topics we are covering for that week (see course outline). Current events are presented at the beginning of class. Each presenter will have 1.5 minutes to state the issue, relevance and personal insights. In presenting, be sure to address the following: A. What is/are the issue(s) in the article/ad etc.? B. Who is affected and why is this important? C. What is your reaction to this article/ad etc.? D. How does it relate to the class discussion? The ad/article along with a ½ to 1 page type written summary highlighting the specifics and how it relates to the readings or discussion, should be turned in at the break. Credit for current events is given only if the student is present in class. Each current event is worth 1 point. QUIZZES Two quizzes will be given at the beginning of the class period. The content will be on the chapters assigned from The Marketing Game (TMG). To be fair to all students, THERE ARE NO MAKE-UP FOR MISSED QUIZZES unless dire circumstances. EXAMS Exams may consist of any combination of multiple choice, true/false, and short answer questions. These questions will cover material from class lectures AND the textbook. In an introductory class, there is much material to be learned; accordingly, you will be required to learn from me AND the textbook. Dr. M. Griffiths


Mktg 320

6 I design exams to include 50-80% of material from the textbook and lectures. Therefore, if you do not read the book, it will be difficult to pass the class. You will not receive extra credit assignments, and your failing grade will not be changed at the end of the semester for any reason except for a clerical error on my part.

The final exam is cumulative covering G&L and lectures (does not include TMG). MISSED EXAMS

****NO MAKE UP EXAM WILL BE GIVEN WITHOUT PRIOR NOTIFICATION IN WRITING OF DIRE OR UNAVOIDABLE CIRCUMSTANCES (**being sleep deprived or unprepared is not dire or unavoidable**). A DAY AND TIME WILL BE ARRANGED FOR YOU TO COMPLETE THE EXAM. The specified time may be before or after the exam date. Documentation substantiating your circumstance will be required.

Group Project: The Marketing Game (TMG) To integrate and practice the various components of marketing strategy, the class will run a simulation called The Marketing Game (TMG). It is a group assignment that involves analyzing marketing data and developing a marketing strategy. This simulation replicates real world marketing situations requiring students to simultaneously consider customers/consumers, competition, marketplace changes, micro and macro environmental changes and the marketing mix elements. Each group turns in their marketing strategies and the marketing simulation software determines the results of each group's strategy. Teams will be competing against each other. Teams will be evaluated based on their performance in terms of total net contribution earned, both their general strategy/approach to the game, as well as their outcomes relative to the other teams. The team will receive a grade; however, peer evaluations will be used to make necessary adjustments to each individual‟s grade. The Marketing Game At the beginning of the third week of class, teams will be formed. Team size is ideally 4-7 persons per group, but no fewer than 3. Team assignment will be posted on blackboard. Teams are responsible for coordinating and meeting each member by the end of week 3. There will be 12 groups. The groups are assigned a firm and industry identifier. The Game will begin in week 6 of the course. A power point lecture that covers the objectives of the simulation, provides ideas for developing strategies, and describes how the simulation will be played is posted on Blackboard and will be reviewed in week 3 & 4. Students should review this lecture thoroughly prior to developing their strategy. By the end of the 5th week of the course, students are expected to know how the simulation is played. During weeks 4-6, teams will develop the first draft of their marketing plan to enter the game. Use the “Marketing Plan” template in G & L Appendix 2A on page 65-83. Each team will create a 5-7 page marketing plan which is due in week 6 (more details will follow in class). The first simulation decisions are due in week 7, and subsequent decisions each week thereafter. Decision Plan files are due via EMAIL no later than 11:59pm on the due date. Late entries will be automatically penalized by a $25,000 late fee. Once all team input is received for the respective round of play, the will simulation run, and the results will be made available via email to each team member for review and preparation of the following week‟s plan. If a team does not submit their input, the round will run using the previous round‟s plan file. Each team will play The Marketing Game for SIX rounds, submitting one round per week.

Rounds 1-4 will be played at level 1. Rounds 5 and 6 will be played at level 2. Dr. M. Griffiths


Mktg 320

7 Access: Each group will be set on Blackboard to have the following access: File Exchange, Discussion Board, Virtual Classroom, and Email. You are strongly encouraged to utilize these resources in communicating with team members, especially if there is difficulty in meeting face to face.

***Firing Non-Performers: The team has the right to fire any member who is not carrying his or her share of the work. The decision to fire an individual can occur at anytime, must be unanimous, and the reasons must be documented in writing and presented to the President. The fired individual will receive credit for the work completed up to the point of being fired, but will receive an F for the remaining portion that is not completed. The fired individual cannot be re-hired. There is no cost (no charge) to the team for firing a team member.

Presentation and Report The Marketing Game Presentation Each group will make a 10 minute presentation highlighting the key decision strategies and recommendations. You

are encouraged to be creative!

1. You MUST create a physical prototype of your product as part of your presentation. 2. Presentations will be made in poster style, using a single flip chart sheet. 3. Since the nuances of the game will be second nature at this point, speakers are NOT allowed to use notes as aids as they speak. 4. Every member of the team MUST PRESENT. 5. NO electronic presentations. 6. All students must be present for ALL presentations. Failure to be present for all presentations will result in a 30% decrease in your total class participation grade.

The Final Marketing Plan Specific details of what is required are posted on blackboard. Revising initial marketing plan created in week 6, groups will be responsible for: 1. Revise your initial marketing plan. In addition to the revision, include the following: 2. Add a section called “Results” – in this section, summarize team‟s strategy throughout the simulation as well as your views on the team‟s relative success. 3. Add a section called “Strategy Modification” – which is your reflection looking back, what you could have done better/differently; different strategy or otherwise modified the strategy. 4. Add a section on “Recommendations and Future Actions.” This section should identify your recommendations and actions based on what you experienced at level 2, and in anticipation of making a round 7 decision at level 3. 5. Add a section on “Suggestions for the BB&T Teams” directed to the teams who will compete in the BB&T competition. 6. Throughout the entire document proper marketing concepts and terms must be used. 7. 12 pages maximum, double spacing, 11 or 12 point font. Peer Evaluation Each member of the group will provide evaluative feedback on the performance of each individual. You will give yourself a rating and provide comments on the contributions of each member (including you) made toward the successful completion of the project. The ratings provided by each group member will be taken into account in the final calculation of the individual‟s grade on the project. All peer evaluations are completely confidential.

Dr. M. Griffiths


Mktg 320

8 Outside Class Assignments (OCA) All OCA’s must be TYPED, and pages stapled. HANDWRITTEN & UNSTAPLED NOT ACCEPTED Week 2: Situation Analysis Application 1. Explain the components of a situation analysis. 2. Competition in the fast food sector is fierce. McDonalds and Burger King dominate, but other companies such as Wendy‟s and Taco Bell still have a decent chunk of the fast food delivery market. Perform a minisituation analysis of the companies listed below by stating one strength, one weakness, one opportunity, and one threat for each. You may want to consult the following websites as you build your grid: McDonalds www.mcdonalds.com Burger King www.bk.com Wendy‟s www.wendys.com TacoBell www.tacobell.com Week 5: Environmental Scanning Application 1. When examining the external opportunities and threats, marketing managers must analyze aspects of the marketing environment in a process called environmental scanning. Explain the 6 most often studied macroenvironmental forces. 2. All marketing activities are subject to state and federal laws and the rulings of regulatory agencies. Marketers are responsible for remaining aware of and abiding by such regulations. The Consumer Product Safety Commission, the Federal Trade Commission, and the Food and Drug Administration are the 3 federal agencies most involved in regulating marketing activities. Consult the three agency websites: What topics are currently receiving attention from each agency? FDA www.fdanews.com FTC http://www.ftc.gov/opa/index.shtml CPSC http://www.cpsc.gov/ Week 6: Consumer Decision Making Process Application 1. Explain the components of the consumer decision-making process. 2. Visit Carpoint‟s website at http://autos.msn.com/home/carresearch.aspx?src=msnhp How does this site assist consumers in the evaluation stage of choosing a new car? Develop your own hypothetical evoked set of 3 or 4 car models. Based on the information provided on the site for each model, which vehicle attributes would be most important in your purchase decision? Week 8: Segmenting You for a Job 1. Describe the characteristics of markets, market segments and positioning. 2. What is the best method for segmenting a market? 3. Go to the website www.careermag.com . How are visitors to the site segmented when seeking relevant job openings? Week 10: The Importance of Services to the Economy 1. The service sector plays a crucial role in the U.S. economy, employing more than 80% of the workforce and accounting for a similar percentage of the gross domestic product. To keep track of how service employment is affecting the U.S. economy, go to the Bureau of Labor Statistics site at www.bls.gov/home.htm . Look at the right sidebar, which gives you the latest numbers for Business Employment Dynamics. What trends do you see? 2. Look to the left side bar which gives you a variety of resources. Which 2 resources will be most useful for you in searching for a job upon graduation? Explain why? Week 13: Marketing Communication and Advertising Application 1. Discuss the importance of integrated marketing communications 2. Visit www.teenresearch.com. What research can this company offer about the size and growth of the teen market, the buying power of teenagers, and their buying habits? Why might these statistics be important to a company targeting teenagers in terms of marketing communications and promotion strategy?

Dr. M. Griffiths


Mktg 320

MK 320: Principles of Marketing Introduction Talk Sheet (Print and complete. Will be collected at the first class meeting)

9 Draw your self-portrait



1) Name: __________________________________________ 2) Undergrad major: _________________________________ 3) Undergrad minor: __________________________________ 4) Work experience: _____________________________ ________________________________________________________________________________ 5) List any other marketing classes you’ve had (include high school, please): ________________________________________________________________________________

6) Complete this statement: “In 10 years, I plan to be ____________________________________” 7) The worst thing about being in school: _____________________________________________ 8) The best thing about being in school: _______________________________________________ 9) What do you expect from this class? (I strongly suggest that you NOT put a letter grade):

_________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________

Dr. M. Griffiths


Mktg 320

10 Course Schedule and Reading Assignments Readings/Topics In-Class Activities

Week

Date

1

T - 8/24

Introduction to course

R - 8/26

Ch. 1: Overview of Marketing

T - 8/31

Ch 2: Developing Marketing Strategies and a Marketing Plan Appendix 2A: The Marketing Plan (p.65-83)

R - 9/2

Ch 2 and Appendix 2A (Cont‟d)

T - 9/7 R - 9/9

Ch 3: Marketing Ethics Case Study: Whose Side Are You On? The Marketing Game (TMG) - Ch 1, 2, 3

T - 9/14

The Marketing Game - Ch 4,5,6, 7 & Appendix A

2

3

4

R- 9/16 5

6

7

Turn in introductory talk sheet

Covers G & L Ch: 1, 2, 3

T- 9/21

Ch 4: Analyzing the Marketing Environment

R- 9/23

Ch 4: Analyzing the Marketing Environment (cont‟d)

T- 9/28

Ch 5: Consumer Behavior

R- 9/30

Ch 5: Consumer Behavior (cont‟d)

T- 10/5 R- 10/7

8

EXAM 1

T- 10/12 Dr. M. Griffiths

Assignments Due

Current Events

OCA: Situation Analysis Application TMG Team Assignments Posted on BB

Understanding TMG Dynamics TMG Marketing Plan & product graphic 75 min

Current Events

OCA: Environmental Scanning Application OCA: Consumer Decision Making Process Application

Current Events Quiz 1: TMG Ch. 1, 2, 3 (20 min)

Due: TMG Marketing Plan (#1). Must include a graphic (picture/image) of the product.

75 min

Due: Round 1 Decision by 11:59pm

Ch 6: Business to Business Marketing EXAM 2

Covers G & L Ch: 4, 5, 6 Fall Break- Enjoy Principles of Marketing

Mktg 320

11

9

R- 10/14 T- 10/19

Ch 8: Segmentation, Targeting and Positioning Ch 8: Cont‟d

TMG Results Current Events

OCA: Segmenting You for a Job Due: Round 2 Decision by 11:59pm

10

11

12

13

R- 10/21

Ch 9: Marketing Research and Information Systems

T- 10/26

Ch 10: Product, Branding and Packaging Decisions Ch 12 Services: The Intangible Product

R- 10/28

Ch 10 and 12 Cont‟d

T- 11/2

EXAM 3

Covers G & L Ch: 8, 9, 10, 12

R- 11/4

Ch 14: Strategic Pricing Methods

T- 11/9

Ch 15: Supply Chain Management Ch 16: Retailing and Multi-Channel Marketing (pp. 487-505 only)

R- 11/12


TMG Results Due: Round 3 Decision by 11:59pm Current Events TMG Results 75 min

OCA: Importance of Services to the Economy Due: Round 4 Decision by 11:59pm

TMG Results Due: Round 5 Decision by 11:59pm

Current Events TMG Results Quiz 2: TMG Ch. 1-7 & Appendix (30 min)

11/16

Ch 17: Integrated Marketing Communications Ch 18 : Advertising, Public Relations and Sales Promotions

11/18


Due: Round 6 Decision by 11:59pm TMG Results Current Events

Announce: TMG Winning Teams and BB&T Competition Participants OCA: Marketing Communication And Advertising

14

11/23

11/25

Dr. M. Griffiths

EXAM 4

Covers G & L Ch: 14, 15, 16, 17, 18

75 min

Happy Thanksgiving


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12 15

11/30

TMG Presentations Group 1-6

12/2

TMG Presentations Group 7-12

12/7

Reading Day

Due: Final Marketing Plans All Firms Deliver products with Poster presentation

16

12/9 Exam 5: (Thursday) 12/10 (Friday)

Dr. M. Griffiths

Exam 5:

Deliver products with Poster presentation

Final Exam

3:30 – 5:00pm

MK320-01 section only

Cumulative G & L

Final Exam

3:30 – 5:00pm

MK320-02 section only

Cumulative G & L


Mktg 320