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International Course in Football Management

April 8th – 26th 2013

ITALIAN FOOTBALL ASSOCIATION Technical Center – Coverciano (Florence)

Figc Development Department

The Italian Football Association (Federazione Italiana Giuoco Calcio – FIGC) has conceived and planned the second International Course dedicated to Football Managers, structured for a maximum of 25

participants. The one-month, full English language Course will give participants the opportunity to follow a high-level program and acquire knowledge about specific methods of football development, management and organization from international speakers and experts, with the selection of highly technical topics and case-histories as well as practical experience and a field-related module.


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The Course is structured for a maximum of 25 participants and is aimed at any professional profile interested in football management.

Management Area

Finance & Administration Legal Marketing & Sales Sport & Events Promotion Human Resources Stadium Managers Communication


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The educational project consists of a three weeks full English language course. The standard weekly teaching schedule will be as follows:

09.00 a.m. – 1.00 p.m.

3.00 p.m. – 7.00 p.m.

Monday

Lessons

Lessons

Tuesday

Lessons

Lessons

Wednesday

Lessons

Thursday

Lessons

Lessons

Friday

Lessons

Free time

Saturday

Free time

Free time

Sunday

Match day visits

Match day visits


Lessons

Study Activities

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The Second International Course in Football Management will be held at the Italian Football Association Technical Centre in Coverciano from April 8th to 26th 2013. All lessons, mainly organised in 4-hour blocks, will focus on the following subjects: Module 1 Football: Culture and Traditions

The history of football and definition of strategies to develop and enhance the cultural heritage of football clubs and federations

Module 2 Economics & Finance

Football development as an economic sector: identification of peculiarities, strengths, weaknesses, business models and future strategies

Module 3 Legal

International Sport Organization. The Statutes and Regulations of FIFA. International disputes and disciplinary bodies. Regulations on the Status and Transfer of Players.

Module 4 Technical

Key points in the development and management of football activity: first and youth teams, training courses for coaches, medicine and psychology

Module 5 Organization & Human Resources

Identifying the right organization models and strategies for Human Resources management in a modern football Federation/club

Module 6 Marketing & Communication

A definition of the “football product” and development of marketing and communication plans inside football clubs and federations

Module 7 Infrastructure

Definition of “Sport Infrastructure” and identification of the role of infrastructures in the development of sport in National Systems


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Module 1: Football - Culture and Traditions Coordinator: Pierre Lanfranchi

 From the Freemason's Tavern to Brazil 2014 - the peculiarities of the World Game  The history of football transfers. Was Bosman a real revolution?

 The Juventus Museum

Marco Albano, Pierre Lanfranchi


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Module 2: Economics & Finance Coordinator: Paolo Piani

 Economic and managerial aspects of a modern football club  Economic and financial profile of European football  Financial Fair Play

 UEFA and National Licensing Systems  Strategic plans and economical and financial principles

 The international TV rights market The relationship between television and football starting from 1966 FIFA World Cup

Fabio Chisari, Roberto Dalmiglio, Niccolò Donna, Antonio Marchesi, Paolo Piani, Francesca Sanzone, Andrea Traverso


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Module 3: Legal

Coordinator: Mario Gallavotti

International Sport Organizations: International Olympic Committee; FIFA and continental confederations FIFA Statutes and Regulations TMS and international transfer of players The dispute resolution system inside the structure of FIFA FIFA Regulations on Players' Agents. The role and the activity of a Players' Agent The Court of Arbitration for Sport: jurisdiction; procedure; awards UEFA Disciplinary framework. Regulations and cases Stability of contracts and art. 17: DRC and CAS jurisprudence Case study on CAS hearing Drafting employment contracts and transfer agreements for professional players Code of Conduct for professional players and disciplinary matters Summary of the Legal Module Drafting commercial contracts: sponsorship, TV rights, friendly match staging

Michele Bernasconi, Massimo Coccia, Lucio Colantuoni, Mario Gallavotti, Emilio Garcia, Mark Goddard, Oliver Jaberg, Stefano La Porta, Ettore Mazzilli, Omar Ongaro Figc Development Department

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Module 4: Technical Coordinator: Renzo Ulivieri

 Introduction  Technical and tactical principles  The organization of the Technical Area  The youth sectors  The regulation of referees

Franco Baldini, Stefano Braschi, Arrigo Sacchi, Renzo Ulivieri


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Module 5: Organization & Human Resources Coordinator: Michele Uva

 Management principles  The Italian FA organization  The internal organization in a modern football club  Planning, organization and management of a sport event  The governance models in football: international benchmarking  The management of a top football club  The internal organization of Lega Serie A  FIFA's system of international relationships management among football associations  Human resources management inside a football confederation  Development and future of African football

Hicham El Amrani, Alessandro Baroncelli, Marco Brunelli, Claudio Fenucci, Eva Pasquier, Michele Uva Figc Development Department

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Module 6: Marketing & Communication Coordinator: Benedetta Geronzi

 Applied marketing strategies  Marketing strategies in a Football Association: FIGC case-history  Press and public relations management: FIGC case-history  Marketing development in a top football club

 International scenario  New TV and social communication strategies  Ambush Marketing

Case-history: PUMA

Giorgio Brambilla, Marco Brunelli, Luca Corsolini, Mike Farnan, Benedetta Geronzi, Stefano La Porta, Barbara Moschini, Andrea Rogg


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Module 7: Infrastructure Coordinator: Michele Uva

Architectural concepts  Project financing, joint venture and international benchmarking

 Analysis and benchmarking of European football stadiums  Management and internal organization of modern sports facilities  Security management during sports events

Emilio Faroldi, Thierry Favre, Francesco Gianello, Riccardo Rosa, Giovanni Spitaleri


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In addition to classroom lessons, and to complete the proposed training course, participants will be able to watch some Top Clubs Italian Serie A matches live at the stadium and Fiorentina training session. Also will be

organized sightseeing in the city Florence and Rome.


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Inaugurated on 6th November 1958, the Italian Football Association Technical Centre has been a great asset of the Italian Football Association for more than 50 years. Since its first days Coverciano has been the home of the Association’s Settore Tecnico (Technical Sector). This Sector is responsible for the education and training of coaches, fitness coaches, sports directors, physiotherapists and football physicians. The Center’s other “core business” is that of being home to the Italian National Teams. According to the rules of Club Italia, the Federal body responsible for national teams, every National Team (from the Senior to the Under 16 team, as well as all women’s teams) must go to Coverciano for training and match preparation.


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The Technical Centre possesses a host of sporting facilities to fulfill its tasks, such as: Football Pitches 4 regular-size football pitches in natural turf, 1 football pitch in artificial turf, 1 five-a-side football ground in artificial turf; Gyms 1 multi-sport gym (basketball, volleyball, indoor football), 1 fitness gym; Swimming pool 25mx15m; Tennis 2 courts

As well as educational facilities, including: Aula Magna “Giovanni Ferrari”: room with seating capacity of 148. The room is often used for lessons, general assemblies, press conferences. It is equipped with cabling and technology for simultaneous translation; “Auletta” a room for smaller meetings; Public sports library containing more than 3,500 items – books, theses, journals, etc. - on all aspects of sport, and football in particular; Hotel with 53 double rooms, plus the “Foresteria”, a room seating 50 people, often used for team meetings; Restaurant for up to 150 people (maximum capacity). Figc Development Department

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Giancarlo Abete Italian Football Association (Figc) President Renzo Ulivieri Italian Football Association (Figc) Coach Training Program Director

Antonello Valentini

Italian FA - General Manager

Sergio Di Cesare

Italian FA - Head of International Department

Paolo Piani

Italian FA - Secretary of Technical Sector

Michele Uva

Italian FA – Chief Development Department

Pierre Lanfranchi

CIES - Scientific General Coordinator


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In order to participate in the Second International Course in Football Management, all candidates must fill in the attached Application Form which has to be sent by no later than March 8th 2013. The criteria for the selection of the participants will relate to the level of knowledge of English, current job position, preferably in Football Associations and football clubs, and the level of educational qualifications. In the days following expiry of the above deadline applicants may be contacted for telephone interviews in order to check their attitude, motivation behind participation and level of English.

Participation fee: 2,800 € (VAT included) for applicants including a letter of recommendation from Football Associations and Football Leagues 3,800 € (VAT included) for all other participants* Full board and lodging at the Coverciano Technical Center (on request): 89,00 € per day (VAT included) *Applicants including a letter of recommendation from a Club will receive a 15% discount on the full participation fee

The Course will not be held if the minimum number of 10 participants is not reached.


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INTERNATIONAL COURSE FOR FOOTBALL MANAGERS Coverciano (Florence – Italy) April 8th – 26th 2013 Application Form Personal Data Last Name ______________________________________________________________________________ First Name ______________________________________________________________________________ Date of birth _____________________________________________________________________________

Nationality _____________________________________________________________________________ Educational Qualification __________________________________________________________________ Contacts Phone number ___________________________

Mobile : _______________________________

Email

Skype: ________________________________

_________________________________

Current Job Position ________________________________

Company___________________________________

Reason for application □ Professional updating □ Other

□ Personal learning

□ Relevance to specific cultural interests

Specify_________________________________________________________________________

Language knowledge Specify the level of knowledge 0 = none 1 = basic 2 = fair 3 = good 4 = fluent 5 = mother tongue English: __

French:__

German:__

Spanish:__

Other (specify):__

Other_______________________________________________________________ The candidate should attach the following documents to this application: •Curriculum Vitae •Copy of a valid identification document Signature

________________________________________________

Application forms must be sent to both of this e-mail addresses:

-Italian Football Association Development Department: [email protected] - Italian Football Association Technical Center: [email protected]


Figc Technical Center

Federazione Italiana Giuoco Calcio

Via Po 36 00198 Roma

Federazione Italiana Giuoco Calcio Centro Tecnico Federale FIGC Via Gabriele D’Annunzio 138 50135 Firenze

Information Office: [email protected]

Information Office: [email protected]

Contact : Niccolò Donna Development Department

Contact : Paolo Piani Technical Center Secretary

Tel: +39 06 8491 3538 Fax: +39 06 8491 3521

Tel: +39 055 50901 Fax: +39 055 610706

www.figc.it

www.settoretecnico.figc.it

Centro Studi, Sviluppo e Iniziative Speciali


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Figc Technical Center Federazione Italiana Giuoco Calcio Centro Tecnico Federale Figc Via Gabriele D’Annunzio 138 50135 Firenze

By Plane The centre is located on the outskirts of Florence, 15 minutes from the city center via taxi. The nearest international airports are: •Florence “Amerigo Vespucci”, 20 km from the Technical Centre; •Pisa “Galielo Galilei”, 90 km from the Technical Centre. By Train The closest train station is Campo di Marte in Florence (1.5km from Coverciano), but you can also arrive at Florence’s central station, Santa Maria Novella. By Bus If you arrive at Florence airport you can take the Airport – City Centre Shuttle bus (20 mins. travel) and then take bus number 17. If you arrive by train at Santa Maria Novella Station take bus number 17 (20 mins.) or at Campo di Marte Station take bus number 10 (10 mins.)

By Car The nearest highway exit is Firenze Sud, after entering the city follow indications to “Centro Tecnico Coverciano” the journey takes about 10 mins.


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