MUNICIPAL GOLF BUSINESS PLAN

2013 / 2014 City of London

MUNICIPAL GOLF BUSINESS PLAN

CITY OF LONDON MUNICIPAL GOLF COURSES

2013 / 2014 BUSINESS PLAN

2013 / 2014 Municipal Golf Business Plan Page

2|

Contents NOVEMBER 12, 2012 COUNCIL DIRECTION .................................................................................................. 4 DEVELOPMENT OF THE 2013/2014 BUSINESS PLAN .................................................................................. 4 MISSION STATEMENT OF THE 2013/14 BUSINESS PLAN ............................................................................ 5 OBJECTIVES .................................................................................................................................................... 5 FIT WITH THE CITY OF LONDON STRATEGIC PLAN RESULTS ................................................................... 5 SERVICE OBJECTIVES.................................................................................................................................... 5 IMPLEMENTATION PLANS .............................................................................................................................. 6 INCREASE PARTICIPATION ............................................................................................................................ 6 REVENUE GENERATION FROM ALL SOURCES ............................................................................................ 7 IMPROVE THE CUSTOMER EXPERIENCE ..................................................................................................... 8 2013/14 MARKETING PLAN ............................................................................................................................. 9 2013 FINANCIAL PLAN & BUDGET Summarized ........................................................................................... 10 2013 / 2014 FINANCIAL PLAN & BUDGET – CONSOLIDATED GOLF .......................................................... 11 CAPITAL PLAN ............................................................................................................................................... 15 2013 USER FEE DETAIL REPORT................................................................................................................. 17 MARKETING SAMPLES 2013 City of London Golf Membership Early Bird Gift,

Page 20

2013 Golf Lessons

Page 21

2013 Junior Golf Program

Page 22

Design Your Own Tournament

Page 23

Pro Shop Sales

Page 24


3|

NOVEMBER 12, 2012 COUNCIL DIRECTION That, on the recommendation of the Managing Director of Parks & Recreation, the following actions be taken with respect to London’s municipal golf system: (a)

the report dated November 12, 2012 from the Managing Director of Parks & Recreation, with respect to the 2012 financial performance update, BE RECEIVED for information;

(b)

the River Road Golf Course continue to be operated as part of the municipal golf system for the 2013 and 2014 seasons;

(c)

the Managing Director of Parks & Recreation BE INSTRUCTED to report back to the Community Services Committee on the 2013 and 2014 performance of the municipal golf system at the conclusion of the 2014 season; and,

(d)

the attached proposed by-law, BE INTRODUCED at the Municipal Council Meeting on November 20, 2012 to: i)

approve the agreement between the City of London and London Golf Club for the purchase of 88 transferable daily golf spots for use by members of the London Golf Club at the Municipal Golf Courses during restricted days and times during the 2013 playing season at a price of $125,000 including tax; and,

ii)

delegate to the Managing Director of Parks and Recreation, written designate or other person authorized by the City Manager to authorize and approve such further documents, including agreements, that may be required in the furtherance of the agreement that is consistent with the requirements contained in the above-noted agreement;

DEVELOPMENT OF THE 2013/2014 BUSINESS PLAN The 2013/14 Golf seasons will see staff continue to implement strategies from the 2011/12 Municipal Golf Business Plans that have worked to date. Green fees will require some minor changes to right size the fees to be competitive with comparable golf courses in the London area and to achieve revenue targets set out in the 2013 budget. Exciting new changes in our physical structure and delivery of pro shop and food and beverage services will continue to improve our customer service in those areas. Improved playability, conditioning and presentation of our golf courses will continue to be our main priority in delivering a customer experience appropriate for our customers. The following strategies will be implemented in the 2013/14 Plan: Increase the availability of electric carts to meet customer demand for tournaments and everyday play at all courses. As supported by the Golf Task Force, maintain fees and offer more variety and flexibility in fees to offer cart and golf package prices for everyday play and tournament volume purchases. Council approved Fees are outlined later in the plan. Continue to implement the revenue generating and expense control aspects of the 2011/12 plans Continue to grow contributions to the reserve funds to meet the needs of capital golf course developments as laid out in the Golf Capital Plan. Maintain contingency fund of $50,000 in the golf reserves to deal with emergent issues over the next 2 years


4|

MISSION STATEMENT OF THE 2013/14 BUSINESS PLAN Our goal is to maintain the municipal golf system at an affordable level. The city provides quality municipal golf facilities and services to attract and develop a loyal following of golfers, while striving to be self-sustaining as a municipal system of golf. The City will continue to develop and implement a plan of continuous improvement for the municipal golf system, focusing on revenue streams, cost management and an “At Your Service” attitude that will provide an amazing golf experience for London.

OBJECTIVES The objectives are to: 1.

Continue to follow the principles of the 2011/12 Municipal Golf Business Plans.

2.

Implement strategies to stimulate participation and increase revenues for the 2013/14 golf seasons across the golf system.

3.

Continue to operate all courses as part of an overall Golf system that utilizes resources to help all courses achieve a sustainable future.

4.

Continue to meet with the Golf Task Force and golfers on a regular basis to solicit feedback.

Ideally we can: Maintain golf courses at an appropriate level that retains existing and attracts new and former members and players; Keep golf affordable and consistent with a quality municipal system of golf ; Generate sufficient revenues to cover the direct annual operating costs. Generate enough revenue to maintain a reserve account that will allow implementation of a Long-term sustainable golf capital plan The specific objectives related to this goal include increasing the number of rounds played as driven by both membership growth and green fees players.

FIT WITH THE CITY OF LONDON STRATEGIC PLAN RESULTS     

A Green and Growing City A Sustainable Infrastructure A Strong Economy A Caring Community A Vibrant and Diverse Community

SERVICE OBJECTIVES Improve the golf customer experience Increase participation (rounds played) Increase revenues from all sources


5|

IMPLEMENTATION PLANS Implementation strategies have been developed and characterized into three areas. Each area will be looked at separately. The three areas are: Increase Participation Revenue Generation from all sources Improve the Golf Experience

INCREASE PARTICIPATION Sell More Memberships & Green Fee Rounds Rounds Targets

System Balance:

Target to achieve system rounds upwards of 130,000

Green Fees

Position the golf pricing to reflect its appropriate position in the London golf market recognizing the value of location and the perceived value of comparable local product. Provide a competitive fee structure that allows customers to choose a course that provides challenge, playability and value for the fee. Provide a fee that is competitive in the appropriate market place. Provide an early and late season rate appropriate to the reduction of service/maintenance levels.

Rates

Promotional Membership Drives – Early Bird, Late season Early and Late Season reduced services and course condition. Fees which includes the cart – Cart /Golf Package

Research

Customer Service satisfaction surveys Best Practices in customer service and maintenance practices

Youth

Develop an Adult/Youth Tournament Continue to support high school golf programs Further develop “junior” golfers programs with reduced rates, lessons, and national promotional programs. Provide fun, interactive learning opportunities through a variety of camps Utilize social media to attract kids to the game Work with Golf Association of Ontario to provide developmental events Market golf to new Canadians Group lessons Member Bring a Friend and other promotions

Adults

Special Events

Pro shop staff and members work together to further develop golf committees and events. Continue club events (Beat the Pro/Thames Valley Invitational/etc.)

Tournaments/Leagues

Golf tournament package and recruit corporate and charity golf tournaments. Continue popular tournaments like the Thames Valley Classic Invitational Develop a United Way Fundraising Event


6|

REVENUE GENERATION FROM ALL SOURCES Increase revenues through increased spending by participants each and every time they play. Tournaments

Cart Rentals

Promotion of additional corporate and charity tournaments Promote packages including cart, food and merchandise Promote memberships and return visits Re-book tournaments for following years during current event Increase the availability of carts and ensure they are in good working order, are visible and ready for use. a cart/green fee package rate Encourage use during tournaments

Lessons

Continue to offer Spectrum introductory lesson programs to Juniors and new golfers. Promote lessons to New Canadians Review SPECTRUM and all other program offerings to expand opportunities to develop skills and learn the game at municipal golf locations. Place posters around the clubhouse as reminders of April/May and July/August SPECTRUM offerings and consider: “Let us help you play even better!” Remind players that they may consult with the club’s golf Pro

Food & Beverage

Review and ensure that prices are consistent with value and adjust accordingly for 2013. Offer affordable menu items to encourage clubhouse dining as the first choice for golfers before and after a round. Demonstrate that we are open for business by being visible in the clubhouse and on the course. Ensure the variety and quality of menu items are attractive to customers and are consistent in their preparation and presentation. Timely, accurate and friendly service in the clubhouse and on the course. Advise staff how to promote food and beverage sales before, during and after play. Ensure on course service is consistent and available at appropriate times. Ensure clean and open at half-way points as well as the clubhouse Promote new patio and clubhouse design at Fanshawe

Pro Shop

Further develop and implement a training program including monitoring of Pro Shop and Clubhouse staff to improve their “sales” techniques for promotion of goods and services available. Promote special event sales to market the merchandise. Continue to maintain Membership reward program Pro shop staff will take steps to inform patrons of the various types of golf course etiquette to be expected by fellow customers. This will improve speed of play and course conditioning

rd

3 Party Agreements

Sponsorships and Advertising

Continue to work with the Licence Agreement with London Golf Club Follow NGCOA principles when working with re-sellers Protect membership to ensure member’s pay best rate Sell “empty” seats (underutilized times) trough yield utilization software

Introduce sponsorship opportunities for tee signs, carts, benches, scorecards, flags Junior program sponsorships Tournament and league sponsors


7|

IMPROVE THE CUSTOMER EXPERIENCE Continue to Improve the customer experience from arrival to departure. Create an Impressive Customer Experience Every Time: We are “At Your Service” Customer Service

Quality experience from arrival to departure. Make every guest feel welcome Friendly courteous staff, knowledgeable and available to greet and provide services to enhance the overall golf experience Enhance the clubhouse experience by improving the amenities to make the atmosphere more welcoming including expansion of the patio at Fanshawe and clubhouse renovations to improve the flow of services. Beautification efforts throughout the properties with manicured gardens, quality amenities, benches and accessories to improve the overall enjoyment and create a park like setting. Exceed guest expectations

Bookings

Booking tee times and registration process will be monitored to improve accuracy, availability and speed of process at the golf counter. Continue to Improve the on line booking system with latest technologies Maintain 7 day booking

Playability / Grounds

Golf Course conditioning, maintenance and design should be improved with playability and a wide variety of playing abilities considered. Golf courses manicured to a price appropriate level Improve sand traps and general maintenance including aerating , overseeding and drainage Better signage between holes and at teeing grounds Continued tree/bush removal – safety, playability, design Tree Planting

Staffing

Continue to provide a supportive workplace that provides staff with the skills and training necessary to achieve service excellence for our customers. Make the work environment enjoyable to facilitate happy productive staff Timely, accurate and friendly service in the clubhouse and on the course. Provide quality and valued services and products.

Speed of Play

Customer Feedback

Provide tips and etiquette from the pros Monitoring of conditions, Proper tee time spacing to fit the course play and demand Optimize course rangers, Ability to adjust course routing

Continue to engage the golfer in customer satisfaction and improvement surveys Continue to engage our golfers in the opportunity to participate in public meetings Listen to every complaint and do our best to solve the issue promptly Listen and respond to suggestions


8|

2013/14 MARKETING PLAN Implement and refine the Marketing & Advertising Plan to increase visibility through a variety of methods and communications. All marketing will drive people to the City of London golf web page for information on pricing and specials. Every communication and promotion is intended to inform, seek repeated participation and provide reasons to patronize. Target Audience

Short term: New members and new daily green fee paying players. Existing Municipal Players encouraged to play more often Youth Mid to Long Term: New Demographics Youth Women Seniors New Canadians Beginners

Initial Membership Drive

2013/14 promotions should focus on the following themes and messages: Affordability and pricing structure that differentiates our product by golf course and time of day.

Golf Show

Promotions Membership Tournaments Juniors Who we are

Themes & Messages

City of London pricing advantages and scheduling features Affordability for youth and Junior Golf Promotions Non Member youth 9 - 14 year olds play for free on Saturdays and Sundays this summer at various courses when playing with a fee paying golfer – NGCOA’s “Take a Kid to Golf Week” Spectrum Junior Camps (See: Spectrum) Free Junior Clinics Club Events Special offers and promotions for green fees, memberships, merchandise and food and beverage Corporate/Charity tournaments The value of the municipal golf experience for the price Five great courses – One Amazing Membership Commitment to service (web page and demonstration in the clubhouse) Promote course/clubhouse improvements at all courses

Marketing Channels

Effective, dynamic and current municipal golf webpage Radio spots, print/hot spot ads, on-line, social media, membership mailers and email blasts Free local media spots: Opening day, Masters connection, Men’s Invitational Tournament Co-promote with other City of London Parks & Recreation teams, London service organizations, area practice facilities, post-secondary schools Posters at all community centres and libraries promoting the golf courses Window posters at clubhouses regarding special retail promotions Consider the need for a special events/tournament and promotions, position to promote events and drive new revenue Improved social media plan


9|

2013 FINANCIAL PLAN & BUDGET Summarized 2013 Operating Budget ( pages 11 to 14) Revenue

Maximize average revenue per round Reflects per round revenue targets and performance indicators Reflects redistribution of membership fees to each course based on anticipated percentage of play based on 2012 actuals Anticipate increased rounds as a result of improved golf experience and new membership structure Accounts for increases in revenue from Food & Beverage and Merchandising net of Cost of Goods Sold as a result of service enhancements. Increase in cart rentals Increase in corporate and charity tournaments

Costs

Reflects reduced operating costs through efficiencies and improved service delivery models. Reflects all direct costs of provision of golf services.

Golf revenue surplus after 200,567 planned contributions to reserves will be applied to golf reserve fund for future capital expenditures as outlined later in the plan. The 2014 Budget will be included as an addendum to this plan upon approval by Council in 2014.


10 |

2013 / 2014 FINANCIAL PLAN & BUDGET – CONSOLIDATED GOLF As submitted & approved by Council February 28, 2013

Golf Total System Revenues Membership Guest Fees Membership Fees Golf Cart Rentals F&B Sales Retail Sales LGC Memberships Other Revenue Total Revenue

Expenditures Casual Labour (incl fringe) COGS F&B COGS Retail Direct Labour Admin Exp Purchased Services Materials & Supplies Equipment Costs Other Reserve Transfers Total Expenditures Net

2013 Budget

2012 Budget

2012 Actual

758,887 945,095 624,874 420,096 588,200 139,428 100,000 55,000 3,631,580

698,022 1,089,351 645,680 350,886 611,732 146,186 60,240 3,602,097

749,158 883,877 612,384 412,928 613,794 173,548 220,000 75,396 3,741,086

564,004 318,100 102,331 1,253,991 15,600 366,138 317,053 466,595 27,200 200,567 3,631,579 1

614,813 318,100 102,331 1,235,300 15,600 361,825 320,916 509,741 26,700 102,170 3,607,496 (5,399)

582,126 335,505 134,500 1,160,893 19,638 389,493 303,811 463,788 23,059 328,167 3,740,980 106

2013

2012

2012

Budget

Budget

Actual

Total Rounds of Golf

126,524 38,652 47,177 40,695

Guest Rounds Member Rounds Unlimited Rounds

118,248 47,203 48,811 22,234

128,205 40,024 48,223 39,958

Avg Green Fee per Guest Rds.

$

24.45

$

23.08

$

22.08

Avg Green Fee/ Member Rds.

$

13.25

$

13.23

$

12.70

Avg Cart Rental per Total Rds.

$

3.32

$

2.97

$

3.22

Avg F&B per Total Rds

$

4.65

$

5.17

$

4.79

Avg Retail per Total Rds.

$

1.10

$

1.24

$

1.35


11 |

Fanshawe Revenues Membership Guest Fees Membership Fees Golf Cart Rentals F&B Sales Retail Sales LGC Memberships Other Revenue Total Revenue

2013 Budget

2012 Budget

2012 Actual

233,924 416,163 253,045 208,072 253,200 45,691 54,000 4,400 1,468,495

228,044 487,451 275,090 171,752 250,388 45,691 10,400 1,468,816

246,566 404,774 263,538 204,133 282,693 59,355 108,869 11,007 1,580,936

209,268 130,202 31,984 538,437 5,000 199,253 128,730 219,573 7,800 89,141 1,559,388 (90,893)

238,929 130,202 31,984 532,608 5,000 192,940 129,230 250,605 7,800 45,409 1,564,707 (95,891)

218,848 144,205 31,994 465,212 3,943 200,449 130,366 218,509 9,209 145,852 1,568,587 12,348


2013

2012

2012

Budget

Budget

Actual


48,853 16,014 18,556 14,283

Guest Rounds Member Rounds Unlimited Rounds Avg Green Fee per Guest Rds. Avg Green Fee/ Member Rds. Avg Cart Rental per Total Rds. Avg F&B per Total Rds Avg Retail per Total Rds.


$ $ $ $ $

25.99 13.64 4.26 5.18 0.94

45,691 19,421 19,388 6,883 $ $ $ $ $

25.10 14.19 3.76 5.48 1.00

50,136 17,172 19,334 13,630 $ $ $ $ $

23.57 13.63 4.07 5.64 1.18

12 |

Thames Revenues Membership Guest Fees Membership Fees Golf Cart Rentals F&B Sales Retail Sales LGC Memberships Other Revenue Total Revenue

2013 Budget

2012 Budget

2012 Actual

381,275 373,878 258,604 121,248 250,000 78,737 16,000 48,000 1,527,742

329,902 406,108 274,714 115,933 274,310 78,737 47,240 1,526,944

361,697 334,578 235,718 123,729 240,343 95,323 44,825 59,415 1,495,629

273,255 142,641 55,116 470,763 8,200 86,647 132,923 164,473 12,200 66,856 1,413,074 114,668

294,130 142,641 55,116 471,997 8,200 86,647 138,786 162,748 12,200 34,057 1,406,522 120,422

270,688 146,297 91,176 463,781 11,161 105,897 126,809 163,643 6,371 109,390 1,495,213 417


2013

2012

2012

Budget

Budget

Actual


52,005 15,985 19,275 16,745

Guest Rounds Member Rounds Unlimited Rounds Avg Green Fee per Guest Rds. Avg Green Fee/ Member Rds. Avg Cart Rental per Total Rds. Avg F&B per Total Rds Avg Retail per TotalRds.


$ $ $ $ $

23.39 13.42 2.33 4.81 1.51

50,798 18,603 21,567 10,628 $ $ $ $ $

21.83 12.74 2.28 5.40 1.55

53,239 16,238 19,532 17,469 $ $ $ $ $

20.60 12.07 2.32 4.51 1.79

13 |

River Road Revenues

2013 Budget

Membership Guest Fees Membership Fees Golf Cart Rentals F&B Sales Retail Sales LGC Memberships Other Revenue Total Revenue

2012 Budget

2012 Actual

143,688 155,054 113,225 90,776 85,000 15,000 30,000 2,600 635,343

140,076 195,792 95,876 63,201 87,034 21,758 2,600 606,337

140,895 144,525 113,128 85,065 90,758 18,870 66,306 4,974 664,521

81481 45257 15231 244791 2,400 80238 55400 82549 7,200 44570 659,117 (23,774)

81,754 45,257 15,231 230,695 2,400 82,238 52,900 96,388 6,700 22,704 636,267 (29,930)

92,590 45,003 11,330 231,900 4,534 83,147 46,636 81,636 7,479 72,925 677,180 (12,659)


2013

2012

2012

Budget

Budget

Actual


25,666 6,653 9,346 9,667

Guest Rounds Member Rounds Unlimited Rounds Avg Green Fee per Guest Rds. Avg Green Fee/ Member Rds. Avg Cart Rental per Total Rds. Avg F&B per Total Rds Avg Retail per TotalRds.

$ $ $ $ $

23.31 12.12 3.54 3.31 0.58

21,758 9,179 7,856 4,723 $ $ $ $ $

21.33 12.20 2.90 4.00 1.00

24,830 6,614 9,357 8,859 $ $ $ $ $

21.85 12.09 3.43 3.66 0.76

As submitted & approved by Council February 28, 2013


14 |

CAPITAL PLAN The capital expenditure plan for 2013 is designed to work on features of the golf course and clubhouses that will enhance the playability and experience of the golfer while creating opportunities for increases in revenue in the cart sales and food and beverage offerings. The capital reserve fund will retain a contingency fund of $50, 000 for any emergent needs. The 2013 plan is designed to cover all direct operating costs to a neutral financial position. Any surplus revenues will be placed in the reserve fund for future capital development. The fund will be assessed at the end of 2013 and a 2014 Capital Improvement Plan will be established based on funds available. A 30% contribution from annual reserve contributions will be distributed to a long term capital plan. The 2012 contribution to long-term capital is $100,000.

2013 (Short Term) Fanshawe o o o o o o o

New Golf Course Tee Markers, signs and flags Tree Planting and Brush Clearing on Quarry Exterior Structural Walls Roof Cedar Shingle replacement Expansion of the Electric Cart storage and charging room Improved customer flow in Lounge/pro shop Bench repair/replacements

$ 9,000 $ 6,000 $ 20,000 $ 15,000 $ 17,000 $ 20,000 $ 4,000

Dense Brush Removals Clubhouse Carpet Replacement Exterior Clubhouse Painting Replacement of Canadian Flagpole

$ 4, 000 $ 5, 000 $ 8, 000 $ 1, 000

River Road o o o o

Thames Valley o o o o o o o

Forestry Management Brush Maintenance New Golf Course Tee Markers, signs and flags Clubhouse Deck Repairs Clubhouse Compressor Replacement Asphalt Pathway placement at #18 Bench repair /replacements

$ 5, 000 $ 2, 000 $ 6, 000 $ 10, 000 $ 7,000 $ 4,000 $ 4,000 $ 147, 000


15 |

LONG-TERM CAPITAL PLAN The infrastructure of the City of London Golf Courses is strong featuring state of the art irrigation systems, a fleet of well maintained turf machinery and clubhouses that have seen recent life cycle renewals to improve the customer experience and structures of the facilities. No significant golf course layout changes are planned in the next ten years. In order to improve the golf product, life cycle renewals are required in several key areas. A detailed expenditure plan for life cycle renewals over the next ten years will be developed in 2013 that focuses on recommendations from the Ian Andrew golf course study and facility condition assessment on a course by course basis. Teeing grounds will be evaluated with a focus on increasing the teeing options for the changing demographics of the modern golfer. Tees will be required to be expanded and renovated to better manage wear and tear to provide level quality teeing surfaces for all levels of players.

The cart path system needs to be overhauled. This includes resurfacing of existing paths, preparation and asphalting of proposed new paths, removal of paths that are obsolete and no longer required, paving of entrance roadways and resurfacing parking lots as necessary.

Major forestry projects will continue with removal of dead trees, trimming of dead, diseased or dangerous branches, removal of stumps and replanting of young trees. Operational budgets will continue to address annual tree maintenance.

The sand traps on all of the courses will be evaluated to determine the scope of renovations required over the lifetime of the plan. Traps will be evaluated for their congruency of design and necessity. Drainage is required on many of the traps, particularly those on the Quarry and River Road.

The clubhouses have received life cycle maintenance improvements over the past few years but will continue to require maintenance and upkeep from the capital budget. Clubhouse furniture and equipment will need to be repaired and replaced.

The irrigation systems are currently in excellent condition but will require major maintenance including lifecycle replacements of pumps, replacement of electronic components and computer software upgrades.


16 |

2013 USER FEE DETAIL REPORT

Golf User Fees

2013 Fee

Green Fees: Includes HST

Thames Valley Golf Course Green Fees: Classic Green Fees Prime Time Non Prime Time Twilight Junior Rate Junior Twilight Rate Hickory Green Fees All Day Junior Rate Hickory 9 Hole - Special

$41.00 $34.00 $22.00 $20.00 $15.00 $20.00 $15.00 $15.00

Fanshawe Golf Course Green Fees: Traditional Green Fees: Prime Time Non Prime Time Twilight Junior Rate Junior Twilight Rate Quarry Green Fees Prime Time Non Prime Time Twilight Junior Rate Junior Twilight Rate Prime Time Cart & Golf Package (Quarry Only) Twilight Cart & Golf Package (Quarry Only) River Road Green Fees Prime Time Non Prime Time Twilight Junior Rate Junior Twilight Rate Other Green Fees 9 Hole Replay (All Courses) 18 Hole Replay (All Courses) 2013 / 2014 Municipal Golf Business Plan Page

$41.00 $34.00 $22.00 $20.00 $15.00

$32.00 $28.00 $20.00 $16.00 $12.00 $40.00 $32.00 $32.00 $28.00 $20.00 $16.00 $12.00 $10.00 $20.00 17 |

9 Hole (Traditional & River Road Only) Fanshawe - Parkside Nine Promotional Rates

$22.00 $0.00 $20 - $30

Unlimited Membership All Courses (7 days) +HST Adult Senior (65 and over) Youth (9 - 18) Intermediate/Student (19 - 24) Value (19+) any course Mon to Fri, restricted to RR, Quarry and Hickory on weekends Hickory (9 - 18)

$1,550.00 $1,225.00 $475.00 $850.00 $995.00 $250.00

Unlimited Membership Hickory Unlimited Hickory (19+) (7 Days) $600.00

Regular Memberships (7 days): + HST Adult Senior (65 and over) Youth (9 - 18) Hickory (19 and over) Hickory (9 - 18) Intermediate/Student (19 - 24) Pro Shop Services: (Includes HST) Electric Cart Rental: Electric Cart Rental: Single Riders Prime Time (All Courses) Non Prime Time (All Courses) Hickory (any time) Electric Cart Rental - 18 Hole Unlimited Electric Cart Rental - 20X Rides 18 Holes Electric Cart Rental - 20X Rides 9 Holes Electric Cart Rental - Tournament with Fleet Pro Shop Rentals: Pull Carts Club Rental Club Storage (Season) Club Storage (Season) - Power Caddie Lockers - (Season) Indoor Range - Half Hour Indoor Range - One Hour


$275.00 $235.00 $150.00 $150.00 $50.00 $235.00

$16.00 $12.00 $8.00 $520.00 $250.00 $120.00 $26.00

$5.00 $10.00 $65.00 $100.00 $15.00 $3.00 $5.00

18 |

MARKETING SAMPLES


19 |

SAMPLE 1– “EARLY BIRD SPECIAL”


20 |

SAMPLE 2 – “LESSONS”


21 |

SAMPLE 3 – “JUNIOR GOLF PAMPHLET”


22 |

SAMPLE 4 – “TOURNAMENT BROCHURE”


23 |


24 |