Parle G - MBASkool

Parle G

Parle G

Parent Company

Parle

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

G means Genius;

Aao Banaye kal ke Genius

USP

1/4

Parle G

India's most trusted top of the mind brand

STP

Segment

People looking to have biscuits anytime

Target Group

All age groups lower, middle and upper class people

Positioning

For children who are genius in every field

SWOT Analysis

Strengths

2/4

Parle G

1. Low cost

2.Good advertising and visibility

3.Celebrity brand ambassadors

4.Most trusted brand having high brand loyalty

5.Top of the mind biscuit brand

Weaknesses

1. Many competitors in this segment

2. Nothing unique in the product now.

3. Storage

4. No diffrentiation

Opportunities

3/4

Parle G

1. Tie-up with schools as a part of meals

2. Tieup with corporates/hotel chains

Threats

1. Similar biscuit categories

Competition

Competitors

1. Britannia Tiger

2. Horlicks Biscuits

3. Local glucose biscuits

4/4