Pre-Prom Fashion Show Kit

Introduction Pre-Prom Fashion Show Background In the fall of 2004, the Colorado Skin Cancer Task Force hired a creative services company to design and pilot a marketing initiative aimed at: • • •

Raising awareness of the dangers of indoor tanning among high school students, Promoting alternatives to tanning among high school students, and Educating school staff, parents and the community at-large about the dangers of indoor tanning.

A pre-prom fashion show, in which students model self-tanners and natural skin (in addition to formalwear) was selected as an appropriate strategy for delivering messages because it: • • • •

Provides students with an engaging, experiential learning opportunity, Offers a captive audience, Creates a powerful “buzz factor” (peer-to-peer marketing), and Many schools already host annual pre-prom fashion shows and could easily incorporate skin cancer messages into those events.

In addition, prom season is the time of year when young people may be more likely to use tanning beds as they prepare to “look their best” for the special night and prepare for warmer weather and lighter clothing. Hence, it is a good time to be countering tanning salon advertising messages.

Pre-Prom Fashion Show Pilot In April 2005, a fashion show incorporating anti-indoor tanning and skin cancer messages was piloted at Nederland Middle Senior High. To support the initiative, the creative services company developed the following: • • • • •

Print advertisements that were placed in school and local newspapers Press materials for local media Message cards and other collateral materials that were distributed as gift bags to students attending the fashion show Event tools development Pre- and Post-event surveys that were administered to Nederland students to measure the effectiveness of message delivery

These and a host of fashion show planning and implementation tools, are included in the Fashion Show Toolkit, which will be distributed to all schools receiving mini-grants under this initiative.

Post-Event Survey Results Do you think you look better when you skin is tanned? • Males: 81 % said yes before; 68 % said yes after • Females: 73 % said yes before; 66 % said yes after Do you think tanning beds are safe? • Males: 64 % said no before; 89 % said no after • Females: 94 % said no before; 97 % said no after After today’s event, are you more likely, or less likely to use tanning beds? • Males: 86 % said “less likely” • Females: 85 % said “less likely” How effective was the fashion show in teaching you about the dangers of tanning beds? • Males: 70 % said “very or somewhat;” 30 % said “not at all” • Females: 95 % said “very or somewhat;” 5 % said “not at all

Replicating the Initiative in Other Schools Because of the success of the pilot project at Nederland High School, SunSafe Colorado seeks to provide training, tools and technical assistance to schools wishing to stage pre-prom fashion shows that offer messages about the dangers of indoor tanning. This toolkit is designed to guide you through the process of planning, promoting and staging a pre-prom fashion show at your school. The CD-ROM contains all of the materials included in this kit — many of which may be adapted as you see fit.

Event Brief Project/Event

[Name of School] Pre-Prom Fashion Show

When/Where

Date/Time/Location

Event Overview

The pre-prom fashion show will feature students modeling self-tanners and natural skin in addition to formalwear. Messages about the dangers of indoor tanning will be incorporated into the runway script. • A recent survey of nearly 300 indoor-tanning facilities around the country found evidence of widespread failures to inform customers about the possible risks, including premature wrinkling and skin cancer. • Many teens believe tanning beds are a safe alternative to sunbathing. This is not true. Tanning beds are equally, if not more dangerous than exposure to the sun. • Research links tanning device use to basal cell carcinoma and squamous cell carcinoma, the most common forms of skin cancer. • Twenty-eight percent of teenage girls and seven percent of boys report using tanning booths. • Skin cancer is a young person’s problem because most of the damage that causes skin cancer occurs between the ages of 16 and 22. • One million Americans will be diagnosed with skin cancer this year • Skin cancer is the most common type of cancer in the United States. Prom season is the time of year when young people may be more likely to use tanning bed as they prepare to “look their best” for the special night and prepare for warmer weather and lighter clothing. Hence, it is a good time to be countering tanning salon advertising messages. This event seeks to educate students about the dangers of indoor tanning by:

Facts About Indoor Tanning

Event Rationale

Event Goals

Target Audiences

• •

Providing students with an engaging, experiential learning opportunity. Creating “buzz” (peer-to-peer marketing) about alternatives to tanning.

• • • • • • •

Raise awareness of the dangers of indoor tanning among high school students Promote alternatives to tanning among high school students Educate parents about the dangers of indoor tanning Educate community at-large about the dangers of indoor tanning High school students (primarily girls). Parents of high school students. School faculty. Community. The only safe tan comes in a bottle The most important thing you’ll wear to prom is your skin Going for bronze? Go for the bottle. There’s only one thing you’ll wear every day of your life

•

Key Messages

• • •

• Partners/Sponsors

List • •

•

Informational Materials

Media Outreach

• • • • • • • • • • •

• Anticipated Expenses Evaluation/Measures of Success

• • • • • • • • •

Casting Flyers Display Ads Press Kits Fact Sheets Talking Points Goodie Bags

Press kits to local news media Press kits to student journalists Display ads in student newspaper PSA’s for high-school broadcast networks Tanning Products Decorations Gift Bag Items # of students to see ads # of students to read articles # of students to attend event news media coverage differences in pre- and post-event surveys

Advisor Tasks q Secure Administration Buy-In q Solicit Other Faculty Participation q Secure Auditorium/Date q Recruit Student Participants q Schedule Regular Committee Meeting Dates and Times q Create Project Timeline/Calendar q Administer and Compile Pre-Event Survey q Oversee Sponsor Outreach q Manage Project Budget q Purchase and Assign Self-Tanning Products q Oversee Script Writing q Schedule/Coordinate Dress Rehearsal q Execute Fashion Show q Administer and Compile Post-Event Survey q Submit Wrap Report to CDE

Secure Administration Buy-In The first step in getting your pre-prom fashion show underway is to make sure you have the support of your school administration. Schedule a meeting with your principal to discuss the dangers of indoor tanning and why this is an important health issue for teens. Use the fact sheet in this toolkit to support your case. Ask the principal if he or she would be willing to offer the fashion show as a student assembly for juniors and seniors to ensure maximum attendance.

Solicit Other Faculty Participation Get other faculty members involved. You’ll be able to use all the help you can get. Find out if there are ways to work this event into existing curricula. For example: • • • •

Health teachers may want to have their students involved in drafting scripts. Journalism teachers may want assign students to investigate the dangers of indoor tanning or cover the fashion show event. Marketing teachers may be interested in having their students involved in sponsorship outreach activities or event promotion. Fashion class teachers might want to assign their students to a variety event logistics.

Think broadly about who might be able to partner with you in a meaningful way.

Secure Auditorium/Date Plan well in advance for the location and date of the fashion show. Auditoriums are ideal because they provide a stage that can be used as a runway and generally have good lighting and sound capabilities. Once you’ve identified a few tentative dates, check with the drama teacher or anyone else who might be using the auditorium to make sure it’s available and won’t be cluttered with sets from other events.

Recruit Student Participants To make the pre-prom fashion show engaging for everyone, every effort should be made to ensure that student participant selection is representative of the entire student body and is as fair as possible. There are a variety of ways to this, but one that we recommend involves the following: • • • • • • •

Establish a search committee made up of both faculty and students Post casting call flyers for models, escorts, MCs and entertainers throughout the school. Have each of the interested students complete an application Provide search committee members with score sheets for each of the applicants Tally scores Issue acceptance/non-acceptance letters to each of the applicants Have each of the selected participants sign a contract stating that they will not use indoor tanning facilities throughout the prom season

The documents included at the end of this section may be helpful in this process. Each of these is included on the CD that accompanies this toolkit and may be modified to meet your specific needs. Note that regardless of the size of your school, you will not want to have more than 15 female models, five male escorts and two MCs. This is because you will be unlikely to find a tuxedo rental shop willing

to donate more than five or six tuxes or a dress retailer willing to donate more than 30 dresses. Therefore, male escorts should be prepared to walk the runway numerous times.

Schedule Regular Committee Meeting Dates and Times A regular meeting schedule with all fashion show participant is critical to making sure that all the event details are managed and that everyone is on the same page. This is a good time to review progress toward goals and to assign tasks. It will also help you identify obstacles early on so you can shift gears if need be. At the end of this section you will find a meeting planning template that may be adapted to meet your needs. This document is also included on the CD that accompanies this toolkit.

Create Project Timeline/Calendar A detailed project timeline or calendar is a great way to keep everyone on task. For one thing, it outlines exactly who is supposed to do what and when. This not only builds accountability, but also helps to ensure that important details aren’t left until the last minute. Review your project calendar at each of your committee meetings to verify the status of all tasks and to identify additional roles that need to be assigned. At the end of this section you will find a “Tasks and Timelines” document that may be adapted to meet your needs. This document is also included on the CD that accompanies this toolkit.

Administer and Compile Pre-Event Survey The pre-event survey enables you to gather baseline data about students’ attitudes about indoor tanning prior to the fashion show. By surveying students before and after the event, you will be able to measure your effectiveness at delivering messages to your target audience. If possible, administer the pre-event survey to all juniors and seniors one month before the fashion show. Homeroom is a good time to do this. Make sure homeroom teachers know that the survey will only take two or three minutes to complete. A sample pre-event survey is included at the end of this section.

Oversee Sponsor Outreach Effective sponsor outreach is the key to a successful pre-prom fashion show. And you may find it surprising how eager local businesses will be to help out. For them, it’s an opportunity to showcase their products and services and win the business of your students during prom season. They know how powerful word-of-mouth marketing among teens can be. For you and your students, it’s a great chance to stage an event that truly wows the audience. It’s also an opportunity to generate discounts for all of your students on prom-related goods and services. Remember: prom is expensive, so anything that makes it more affordable for your students will be appreciated. But securing sponsor donations definitely requires some persistent footwork. For the big-ticket items such as dresses and tuxedos for the show, it is probably best for the faculty advisor to contact store managers. First, you will likely be better able to communicate the goals of the event, while assuring them that you will promote their involvement heavily. (That’s what’s in it for

them: free advertising.) They are also more likely to feel comfortable lending their products if they know an adult will around to make sure that the loaned products will be well cared for. The following is a list of the types of establishments you may want to approach to help make your event a success: •

Vendors of Self-Tanning Products — Makers of self-tanning products should be eager to donate merchandise to your event since they are bid beneficiaries of your message. Contact managers at various cosmetic counters and ask them if they’d be willing to donate product for your students to model and/or raffle items. Assure them that they will be acknowledged as an important sponsor of your event.

•

Tuxedo Rental Shops — Stores like Mr. Neats Formalwear earn a big chunk of their income during prom season and are often likely to invest in the loan of a few tuxes for your event in hopes that other students will rent from them come prom time. They’ll generally even offer discounts to all of your students in hope of capturing their business.

•

Stores that sell Dresses and Accessories — Department stores often offer special programs to promote their products and may be willing to lend dresses and accessories to your event, but you may have to “shop” your concept around. Contact all of the department store in your area and if you can’t get all of the apparel you need in one place, try securing loans from a combination of retailers. If someone gives you a definitive “no” on the loan of merchandise, ask them if they’d be willing to offer discount coupons for your gift bags and/or a raffle item.

•

Limousine Companies — Like tuxedo rental businesses, limousine companies also rely on prom rentals for a good portion of their income. Contact the local limo company in your area to see if they’d be willing to bring a few of their vehicles to school on the day of your fashion show. And don’t forget to ask them if they’d be willing to offer discount coupons for your goodie bags or free limo service to be raffled off at the event.

•

Florists — Contact a local florist to see if they’d be willing to donate boutonnières for the escorts to wear during the fashion show. Again, see if they’d like to offer coupons for discounts for prom-goers and make sure they know you will acknowledge their contribution during the event.

•

Hair Salons — Contact local hairstylists to see if they’d be willing to do updos for the female models right before the event. You may need several stylists depending on how many models want to wear updos. Again let them know that you will promote their services during the event.

•

Restaurants — Have students approach local restaurants to see if they will donate discount coupons or free meals to be raffled off at the fashion show. Again, let them know that they will be mentioned during the fashion show and included in a sponsor list in all of the gift bags.

More information about sponsor outreach is included in the section entitled “Student Tasks.”

Manage Project Budget See the end of this section for a sample project budget form.

Purchase and Assign Self-Tanning Products The advisor should be prepared to use a portion of the fashion show budget to purchase self-tanning creams and spray-on tans for student models. They should also make it clear that not every participant will get to model an alternative tan and that each should be prepared to wear their own natural skin for the event. Good self-tanners aren’t cheap and cheap ones often aren’t good. To avoid turning your models orange, stick with reliable products and make sure all of the students read and follow directions. We recommend the following brands: • • • •

Lancome Clarins Neutrogena Tan Towels

Spray-on tans are available at a variety of salons, but an effort should be made to find establishments that offer spray-on tans exclusively — no tanning beds. The cost about $25-30 and only a few students should model them. Stand forewarned that this is likely to be students’ first choice due to its glamour factor. But once they try other, more affordable products, that will change. More detail about assigning tanning products to student models and escorts is provided in the section entitled “Event Staging.”

Oversee Script Writing The script is one of the most important elements of the fashion show. This is where the audience will receive the messages you’re trying to convey. To make the fashion show feel authentic, it is essential that the script read like a real fashion show. That is, each model and escort should be introduced, followed by a complete description of what he/she is wearing and some kind of reference to prom itself. Skin should be treated as “apparel,” with anti-indoor tanning and sun safety messages included for roughly every other runway pair. While it’s important to get these messages across, it’s also important not to overdo it. See the section entitled “Event Staging” for sample script from Nederland High School. Feel free to lift language from it as you see fit.

Schedule/Coordinate Dress Rehearsal See the tab labeled “Event Staging” for details

Execute Fashion Show See the tab labeled “Event Staging” for details

Administer and Compile Post-Event Survey The post-event survey will enable you to measure the effectiveness of fashion show in changing attitudes and beliefs about indoor tanning. This should be administered at the conclusion of the event. Therefore, you will wan to make sure that several people are assigned to distributing the survey and pencils at the end of the show. You will also want to have people available to collect the surveys in exchange for gift bags as students leave the auditorium. Be sure to have the last speaker mention that students must turn in their surveys to receive the gift bags.

Submit Wrap Report to CDE A sample wrap report is included at the end of this section.

WANTED Fashion Show Models and Escorts What:

When:

Where:

Job Duties: Model dresses or tuxes; approach sponsors for discounts, prizes, and give-aways; promote fashion show; attend planning meetings and rehearsals. Requirements: Positive attitude, performance background a plus, marketing and business experience, team player. Application Deadline: Interviews: Contact:

Application For Models, Escorts, MC’s, Entertainers for Pre-Prom Fashion Show Name__________________________________________________________Date_________________ Age______________________________Grade_________________________GPA________________ Address_____________________________________________________________________________ Home Phone____________________________________Cell__________________________________ I’m interested in being a:

q q q q

Model Escort Master of Ceremonies Entertainer

Related experience: ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ Briefly describe why you want to be a model/escort for the fashion show: ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ The fashion show will include health messages about the dangers of indoor tanning. Are you willing to share those messages and model alternative products (e.g., sunless tanning lotion, spray on tan, no tan at all)?

q Yes q No Please list two teachers that we can contact for a recommendation: ____________________________________________________________________________________ ____________________________________________________________

Thank you! Please return this application to: [NAME] [ADDRESS]

Interview Questions For Selecting Models, Escorts, MC’s, Entertainers for Pre-Prom Fashion Show Candidate Name______________________________________Interview Date___________________ Interviewer_________________________________________________________________________ 1. Let me confirm some information that you provided on your application: • •

______/10

Grade: GPA:

2. Tell me why you are interested in being a model/escort in the pre-prom fashion show?

______/20

3. Describe any experience you have with modeling, public speaking, or theater?

______/10

4. Have you taken any business or marketing classes (list)?

______/10

5. What other extracurricular activities are you currently participating in?

______/10

6. Do you have at least two hours per week between now and the fashion show to contribute to planning the event?

______/10

7. Do you have any experience contacting sponsors for donations of goods and/or services?

______/10

8. Are you willing to share health messages about the dangers of indoor tanning?

______/10

9. Are you willing to model no tan, a sunless tanning product, or a spray on tan?

______/10

TOTAL SCORE

______/100

For the Interviewer Criteria to consider: • • • • •

Preference given to students who are juniors or seniors Select a variety of shapes, sizes, colors for models Have business or marketing experience (class) GPA of 3.0 and above Theater/acting/public speaking experience

I think this candidate has the skills to be a Master of Ceremony:

q Yes q No Other observations: ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________

Sample Acceptance Letter

[DATE]

Dear [NAME]: Thank you for your interest in participating in [HIGH SCHOOL NAME] pre-prom fashion show. We are delighted to share that you have been selected to participate as a [MODEL, ESCORT, MASTER OF CEREMONY] for the event. Please contact [NAME] as soon as possible to confirm your willingness and availability to participate in [HIGH SCHOOL NAME] pre-prom fashion show. The first planning meeting will be held on [DAY, DATE, TIME, PLACE] and we look forward to seeing you there.

Sincerely, [HIGH SCHOOL NAME] Pre-Prom Fashion Show Selection Committee

Sample Non-Acceptance Letter [DATE]

Dear [NAME}: Thank you very much for your interest in participating in [HIGH SCHOOL NAME] pre-prom fashion show. After careful consideration, we are sorry to tell you that you were not selected to participate. The decision was a difficult one as we had many highly qualified applicants. We appreciate having the opportunity to learn more about you, and we thank you for your time and involvement in the application process.

Sincerely, [HIGH SCHOOL NAME] Pre-Prom Fashion Show Selection Committee

Fashion Show Participant Contract For Models, Escorts, MCs, Entertainers for Pre-Prom Fashion Show

[DATE] As a [MODEL/ESCORT/MC/ENTERTAINER] in the 2006 [HIGH SCHOOL NAME] PreProm Fashion Show I understand that I have a responsibility to act as a role model and, therefore, agree that I will not intentionally seek a tan through exposure to natural sun or tanning beds during fashion show planning and staging period or during any part of prom season. If I violate this agreement, I understand that I may not be allowed to participate as a [MODEL/ESCORT/MC/ENTERTAINER].

Student Name (printed) Student Signature Date_____________________

Meeting Schedule Agenda • Discuss the goals of the fashion show • Outline the tasks necessary to executing the event • Have students sign contracts stating they will not use indoor tanning beds between now and the end of prom season • Assign sponsor outreach activities • Create committees as needed • Other

Location Date

Time

Meeting Schedule Agenda

Location Date

Time

Tasks and Timelines Task Administrative Secure Administration Buy-In Solicit Other Faculty Participation Secure Auditorium/Date Post Casting Call Flyers Distribute Applications to Review Committee Compile Review Committee Scores Distribute Acceptance/Non-Acceptance Letters Schedule First Full Committee Meeting Draft Meeting Agenda Administer and Compile Pre-Event Survey Purchase and Assign Self-Tanning Products Sponsor Outreach Tuxedos Dresses and Accessories Hair Stylists Manicures Florists (boutonnières for show) Limousine company Local Restaurant Other Event Promotion Press Kit to Student Newspaper Ad placements in Student Newspaper Press Kits to Local Media Event Staging Scripts Tuxedo Fittings Formalwear Pickup Decorations Music/Sound/Lights Rehearsal Wrap Up Return Formalwear Post-Event Survey Compilation Report to CDE

Assigned to: Assigned Due (Name) (Date) Date

Tasks and Timelines Task

Assigned to: Assigned Due (Name) (Date) Date

Budget Worksheet Item Gift bags UV beads Rawhide Chapsticks Sunscreen samples Tan towels Palm cards Tanning Product Tanning Product Tanning Product Tanning Product Labels Copying Decorations Music CDs

TOTAL

Quantity

Cost

Supplier

Total

Indoor Tanning Awareness Survey (1) Please circle answer or fill in the blank 1. Your age: ________ 2. Your gender:

MALE

FEMALE

3. Do you think you look better when your skin is tanned?

YES

NO

4. How important is having a tan to you?

VERY

SOMEWHAT NOT AT ALL

5. Have you ever been to a tanning salon?

YES

NO

6. Do you think tanning beds are safe?

YES

NO

7. Do you think tanning beds are safer than sun tanning?

YES

NO

If YES, how many times? _________

8. How likely are you to visit a tanning salon prior to prom? VERY

SOMEWHAT NOT AT ALL

9. Have you ever used self-tanning products?

NO

YES

------------------------------------------------------------------------------------------------------------------------------

Indoor Tanning Awareness Survey (1) Please circle answer or fill in the blank 1. Your age: ________ 2. Your gender

MALE

FEMALE


YES

NO


VERY

SOMEWHAT


YES

NO


YES

NO


YES

NO

NOT AT ALL

If YES, how many times? _________

8. How likely are you to visit a tanning salon prior to prom? VERY 9. Have you ever used self-tanning products? YES

SOMEWHAT NOT AT ALL NO

Indoor Tanning Awareness Survey (2) Please circle answer or fill in the blank 1. Your age: ________ 2. Your gender:

MALE

FEMALE


YES

NO


VERY

SOMEWHAT NOT AT ALL


YES

NO


YES

NO


YES

NO

8. How likely are you to visit a tanning salon prior to prom? VERY

SOMEWHAT NOT AT ALL

9. After today’s event, are you more likely to try a self-tanning product (spray on, bronzer, cream)?

NO

YES

10. After today’s event are you: MORE LIKELY or LESS LIKELY to use tanning beds? (circle one) 11. How would you rate the fashion show experience?

FUN

OKAY

BORING

12. How effective was the fashion show in teaching you about the dangers of tanning beds?

VERY

SOMEWHAT NOT AT ALL

Sample Post-Event Survey Report Nederland Pre-Prom Fashion Show Event N=137 1. Age 14 16

15 41

16 37

17 22

18 22

2. Gender Male 73

Female 64

3. Do you think you look better when you skin is tanned? Female

Male Yes 50 (68%)

No 23 (32%)

Yes 42 (66%)

No 22 (34%)

4. How important is being tan to you? Very 3 (4%)

Male Somewhat 28 (38%)

Not at all 42 (57%)

Very 2 (3%)

Female Somewhat 31 (48%)

Not at all 31 (48%)

5. Have you ever been to a tanning salon? Male Yes 2 (3%)

Female No 71 (97%)

Yes 7 (11%)

No 57 (89%)

6. Do you think tanning beds are safe? Female

Male Yes 8 (11%)

No 65 (89%)

Yes 2 (3%)

No 62 (97%)

7. Do you think tanning beds are safer than sun tanning? Female

Male Yes 17 (23%)

No 56 (77%)

Yes 5 (8%)

No 59 (92%)

8. How likely are you to visit a tanning salon prior to prom? Very 1 (1%)


Not at all 69 (94%)

Very 1 (2%)


Not at all 47 (73%)

9. After today’s event, are you more likely, or less likely to use tanning beds? Male

Female

More Likely

Less Likely

No Answer

More Likely

Less Likely

No Answer

2 (3%)

63 (86%)

8 (11%)

4 (6%)

55 (85%)

5 (8%)

Female Okay 8 (12%)

Boring 3 (5%)

10. How would you rate the fashion show experience? Fun 51 (70%)

Male Okay 19 (26%)

Boring 3 (4%)

Fun 53 (83%)

11. How effective was the fashion show in teaching you about the dangers of tanning beds? Very 19 (26%)


Not at all 22 (30%)

Very 30 (47%)


Not at all 3 (5%)

Sample CDE Report Nederland Indoor Tanning Campaign Results Campaign Goals • • • •

Raise awareness of the dangers of indoor tanning among high school students Promote alternatives to tanning among high school students Educate parents about the dangers of indoor tanning Educate community at-large about the dangers of indoor tanning

Campaign Reach •

Reach to multiple audiences: o Students o Faculty o School administration o Parents o Community o Local businesses o Local news media

•

Number of student impressions o 220 students x 4 school newspaper ads = 880 o 220 students x2 school newspaper stories = 440 o 220 students x 12 fashion show messages = 2,620 o 220 students x 8 gift bag items = 1,760 o Total student impressions: 5,700 o Frequency (# of times each student was exposed to a campaign message) = 26 times

•

Number of community impressions o Local Newspaper (Mountain Ear) — Circulation: 2,500 + pass-along = 3,750 x 4 ads = 15,000 impressions o 3,750 news story impressions o Total community impressions: 18,750 ß does not include parent and local business impressions

Highlights of Event Survey Results Do you think you look better when you skin is tanned? • Males: 81 % said yes before; 68 % said yes after • Females: 73 % said yes before; 66 % said yes after Do you think tanning beds are safe? • Males: 64 % said no before; 89 % said no after • Females: 94 % said no before; 97 % said no after Do you think tanning beds are safer than sun tanning?

• •

Males: 21 % said yes before; 23 % said yes after Females: 13 % said yes before; 8 % said yes after

After today’s event, are you more likely, or less likely to use tanning beds? • Males: 86 % said “less likely” • Females: 85 % said “less likely” How would you rate the fashion show experience? • Males: 70 % said “fun;” 4 % said “boring” • Females: 83 % said “fun;” 5 % said “boring” How effective was the fashion show in teaching you about the dangers of tanning beds? • Males: 70 % said “very or somewhat;” 30 % said “not at all” • Females: 95 % said “very or somewhat;” 5 % said “not at all” Anecdotal Information Why Nederland was a good pilot site: • • • • • • • •

No tanning salons in town (many in Boulder) Faculty lead was already a sun safety advocate Small, intimate school Small community Had never done a pre-prom fashion show before, hence, project was able to easily exceed expectations (of kids and staff) Support from local paper Support from principal Nederland is also a middle school, so “buzz” extends to younger students who aspire to be like upperclassmen

Lessons Learned • • • • • • • • • •

Could easily be adapted to other health messages Willingness of business community to participate (media, businesses, donations) Majority of adults and students unaware that indoor tanning is dangerous The idea that your skin is something you’ll wear every day of your life seems to resonate with kids The fact that “skin cancer starts now” seems to resonate especially with adults. Prom is expensive. Soliciting discounts on prom goods and services are great incentives to get kids to listen to your message All-school assembly provides captive audience and a fun break in the school day. Buzz builds and spreads fast Stay open to student ideas Getting self-tanners into kids’ hands—peer-to-peer promotion. Builds accountability among participants not to use tanning beds.

Student Tasks q Event Planning q Sponsor Outreach q Potential Sponsors q Tuxedo Fittings q Dresses and Accessories q Decorations q Scripts q Music Mix q Gift Bag Assembly q Models q Escorts q MCs q Entertainers q Rehearsal q Clean up q Return Tuxedos q Return Dresses and Accessories

Event Planning Fashion show models, escorts, MCs and entertainers should be prepared to assist with event logistics from planning through execution. During the planning period, they should plan to spend roughly two hours per week coordinating details, securing sponsors and attending regular meetings (for which they should come prepared, having completed tasks assigned at earlier meetings). Participants should also understand that they are serving as role models and should not using tanning salons during the planning period or prior to prom.

Sponsor Outreach Effective sponsor outreach is the key to a successful pre-prom fashion show. And you may find it surprising how eager local businesses will be to help out. For them, it’s an opportunity to showcase their products and services and win the business of students during prom season. They know how powerful word-of-mouth marketing among teens can be. For you, it’s a great chance to stage an event that truly wows the audience. It’s also an opportunity to generate discounts for all of your school’s students on prom-related goods and services. Remember: prom is expensive, so anything that makes it more affordable for your students will be appreciated. But securing sponsor donations definitely requires some persistent footwork. Make sure you begin your sponsor outreach activities early on in the planning process to ensure that your fashion show event is equipped with everything it needs to be a success.

Potential Sponsors The following is a list of the types of establishments you may want to approach to help make your event a success: •

Vendors of Self-Tanning Products — Makers of self-tanning products should be eager to donate merchandise to your event since they are bid beneficiaries of your message. Contact managers at various cosmetic counters and ask them if they’d be willing to donate product for your students to model and/or raffle items. Assure them that they will be acknowledged as an important sponsor of your event.

•

Tuxedo Rental Shops — Stores like Mr. Neats Formalwear earn a big chunk of their income during prom season and are often likely to invest in the loan of a few tuxes for your event in hopes that other students will rent from them come prom time. They’ll generally even offer discounts to all of your students in hope of capturing their business.

•

Stores that sell Dresses and Accessories — Department stores often offer special programs to promote their products and may be willing to lend dresses and accessories to your event, but you may have to “shop” your concept around. Contact all of the department store in your area and if you can’t get all of the apparel you need in one place, try securing loans from a combination of retailers. If someone gives you a definitive “no” on the loan of merchandise, ask them if they’d be willing to offer discount coupons for your gift bags and/or a raffle item.

•

Limousine Companies — Like tuxedo rental businesses, limousine companies also rely on prom rentals for a good portion of their income. Contact the local limo company in your area to see if they’d be willing to bring a few of their vehicles to school on the day of your fashion show. And don’t forget to ask them if they’d be willing to offer discount coupons for your goodie bags or free limo service to be raffled off at the event.

•

Florists — Contact a local florist to see if they’d be willing to donate boutonnières for the escorts to wear during the fashion show. Again, see if they’d like to offer coupons for discounts for prom-goers and make sure they know you will acknowledge their contribution during the event.

•

Hair Salons — Contact local hairstylists to see if they’d be willing to do updos for the female models right before the event. You may need several stylists depending on how many models want to wear updos. Again, let them know that you will promote their services during the event.

•

Restaurants — Have students approach local restaurants to see if they will donate discount coupons or free meals to be raffled off at the fashion show. Again, let them know that they will be mentioned during the fashion show and included in a sponsor list in all of the gift bags.

At the end of this section, you will find a “Sample Sponsor Outreach Form” that may help you in your efforts to reach out to local businesses.

Tuxedo Fittings Once you have secured a tuxedo rental company sponsorship, it is important to schedule fittings for the male escorts and MCs as early as possibly. Remember: it takes several weeks for altered tuxedos to come in, so this task can’t be put off. You should work closely with your sponsor to schedule fittings and be very respectful of their time. You should take great care of their apparel once it is in your possession (e.g., keep everything neatly stored on hangars and avoid getting things dirty). After all, they are doing you a favor. Make sure you schedule a time to pick up your tuxedo the day before the fashion show. Also, plan to bring it to the event in the bag it comes in and get dressed for the show in the school auditorium prior to the event.

Dresses and Accessories Work closely with retail sponsors to coordinate dress fittings and pick up times. Remember that no store is prepared for 15 girls to come in and try on dresses or shoes at one time, so try to limit groups of girls to three or four at a time. Ask when the best times are to come in and be as polite as possible. Also, note that you may have to visit stores several times to find something you like, as inventory changes frequently. See the materials in the back of this binder for information on the Marshall’s pre-prom fashion show program. But, don’t count on getting all of your needed merchandise from this one source. For example, the Marshall’s program can’t guarantee that it’s stores will have a sufficient inventory of dresses for your show, but it may be a perfect place to borrow shoes and other items.

Decorations The prom theme should be incorporated into the decorating plan. A subcommittee made up of students on the fashion show committee should be tasked with the decoration plan and budget, which can be presented to the full event committee for input and approval. Decorating for the fashion show should occur when facilities are available and with minimal disruption to ongoing school functions. For example, if the fashion show is scheduled during the school week and during the school day, decorating could be done the evening before the event. If the fashion show is scheduled during the evening, decorating might occur after school before the event. If the fashion show is scheduled over the weekend, school access should be discussed with appropriate personnel and decorating planned accordingly.

Scripts All student participants should provide detailed descriptions of the dresses and tuxedos they will be wearing to the faculty advisor as early as possible. If you need help writing description, ask the retailer lending these to you to help. Your mom may also be a good resource. See the section entitled “Event Staging” for sample fashion show scripts.

Music Mix Student volunteers from the fashion show committee should be selected to create the “music mix” for the fashion show. Songs without words are best, and a variety of tempos should be considered to add interest to the fashion show. Music without competing lyrics may be a good choice. A sampling of music can be found on the CD-ROM that accompanies this toolkit.

Gift Bag Assembly All fashion show participants should be prepared to help assemble gift bags for the event. This may involve photocopying coupons, assembling UV bracelets and stuffing and labeling bags, among other tasks. Remember: gift bags are a great way to put your message into the hands of other students and to make everyone feel like the event had something in it for them. For more information, see the tab labeled “Gift Bags” in this toolkit.

Models Models should review the modeling tips provided in the “Event Staging” section of this toolkit. Become familiar with key messages about indoor tanning, and consider yourself a spokesperson, as well as a model, for anti-indoor tanning. Of course, prom is about having fun and looking beautiful, so plan to eat well, rest well, and look your best for the event.

Escorts Escorts should review the escort tips provided in the “Event Staging” section of the toolkit. Become familiar with key messages about indoor tanning, and consider yourself a spokesperson, as well as an escort, for anti-indoor tanning. Of course, prom is about having fun and looking your best, so plan to eat well, rest well, so you are in top form for the event.

MCs As an event “Master of Ceremonies” you have the dubious honor of setting the tone and pace for the fashion show. It is a lot of pressure, but you were chosen because you have the skills and talents to get the job done. You should let your personality shine through, and make sure to complement your coMC’s style and rhythm as well. Your stage presence truly does affect all aspects of the show, including the models comfort and ability to perform. You need to have many “eyes” to watch and adjust your scripts as needed (e.g., speed up or slow down). Relax, be confident and comfortable and don’t forget to have a bottle of water nearby. And practice, practice, practice your script so you know it cold.

Entertainers Your job is to do what you do best: to provide entertainment breaks before, during and, possibly, at the conclusion of the fashion show. The break you provide will not only add energy and interest to the show, it will also assist with timing as models, escorts and MCs take a breather and change clothes before their next run. Make sure your music is prepared and that the sound technician is aware of your needs. And practice as much as possible to make your delivery flawless.

Rehearsal Dressing room space should be secured for models and escorts to use for the dress rehearsal (and also on event day). The dress rehearsal is the best way to “test drive” all elements of the fashion show. If possible, the dress rehearsal should occur with all decorations, lighting and music in place so that models, escorts and MCs have a feel for the actual event environment. Come to the dress rehearsal prepared to refine your moves, as this may be your only chance to get it right.

Clean up All fashion show participants should make sure the clothes they model are on hangars and ready to return to sponsors immediately following the fashion. They should also be prepared to stick around and help with cleaning up the staging area. This is just one of the costs of getting to participate in such a fun event. And it’s a small one.

Return Tuxedos While each escort and MC will be responsible for making sure his tuxedo is returned in the condition it was borrowed (and within 24 hours of the conclusion of the fashion show event), it maybe easier to assign the collection and return of all of the tuxes to one person. All escorts and male MCs should make sure their tuxes are on hangars and ready to return immediately following the fashion show, so that whomever is assigned to returning them doesn’t have to deal with anyone else’s mess.

Return Dresses and Accessories While each model and MC will be responsible for making sure her dresses and accessories are returned in the condition they were borrowed (and within 24 hours of the conclusion of the fashion show event), it maybe easier to assign the collection and return of all of these items to one or two people. All models and female MCs should make sure their dresses are on hangars and shoes and other items are in the packaging they came immediately following the fashion show, so that whomever is assigned to returning them doesn’t have to deal with anyone else’s mess.

Sample Sponsor Outreach Form High School Fashion Show Contributor Outreach Talking Points (Restaurants, Florists, Accessories, Shoes) Call Date: ___________________________________________________________________________ Business Name: ______________________________________________________________________ Contact’s Name:______________________________________________________________________ Business Address:_____________________________________________________________________ Business Phone/Fax:___________________________________________________________________ Your Name: _________________________________________________________________________ •

Hi, my name is [INSERT NAME] and I’m a [INSERT GRADE] at [INSERT NAME] High School.

•

I want to invite you to be part of [HIGH SCHOOL NAME] inaugural fashion show event to be held on [INSERT DATE]. The fashion show will be a great opportunity for you to promote your business to students, parents, staff and the community. We’re not asking for money, but we are hoping you can contribute goods or services to our event.

•

There will be over 300 students, parents, and staff attending the show. There are [INSERT NUMBER] juniors and seniors participating in this year’s prom who will be planning meals, flowers, accessories, and other prom-related items as part of their prom preparations. We’d like them to know about your business!

•

[INSERT NAME OF DRESS SPONSOR] and [INSERT NAME OF TUX SPONSOR] are our anchor sponsors. We have over [INSERT NUMBER] students who will model the latest prom fashions in our show.

•

We plan to promote the fashion show in our school newspaper, the local community paper [INSERT LOCAL PAPER NAME] and with other news media. We’ll give your business free recognition in our school newspaper and the local paper, and we’ll also acknowledge your contribution in the fashion show program.

•

We are approaching local businesses such as yours to invite you to be part of this exciting community event. I have a list of items that I’d like to read through to see if any of these will work for your business to contribute. Choose item type based on the business you are calling; adjust items as needed: 1. 2. 3. 4. 5.

Complimentary meal(s)? That’s great, how many_____ Complimentary corsage(s)? That’s great, how many______ Complimentary boutonnieres? Thank you! How many______ Discount coupons? Thank you! How many______ Other? Are there other items you’d like to contribute that I haven’t mentioned?

•

Do you have a copy of a camera-ready ad that you can give me, or your business logo?

•

When can I drop by to pick up your donations?

•

I’ll follow up with you after the fashion show to provide you with copies of the promotional materials that recognized your business.

Thank you!

Event Promotion q Press Kits for School Newspaper q Public Service Announcements in School Newspaper q Public Service Announcements (Channel 1) q Generating Local Media Coverage q Talking Points for Spokespeople q Article for Parent Newsletter

Press Kits for School Newspaper One great way to spread the word about the dangers of indoor tanning among students is to encourage high school newspaper staff to write articles about the issue. And there’s no better incentive to get them to do so than to provide them with a solid packet of information that will a) pique their interest in the issue and b) provide them with the background information they need to get started. At the end of this section you will find sample materials that may be used to create a press kit for high school journalism students. These include: • • • • •

A news release Contact information for experts on skin cancer Facts about indoor tanning A news release from the World Health Organization about indoor tanning Story ideas

Put these in a folder and give them to journalism students and/or their advisors and ask them to publish articles about indoor tanning during the month prior to the fashion show. Also, ask newspaper staff to cover the pre-prom fashion show, that is, write an article about it after it takes place. This will ensure that those who couldn’t attend still get the message. It will also extend your message to underclassmen, parents and teachers who read the school papers, but may not have had an opportunity to attend the fashion show. And don’t forget to place advertisements in your school newspaper to promote fashion show attendance in advance of the event — especially if it will be held outside of school hours.

Public Service Announcements in School Newspaper Also included at the end of this section ore four public service announcements (PSAs) about the dangers of indoor tanning. These are also available in PDF format on the CD-ROM that accompanies this toolkit. Ask your school newspaper to run these PSAs in the month between the fashion show and prom. This will reinforce event messages and drive your message home in a powerful way.

Public Service Announcements (Channel 1) If you have a broadcast system at your school, create a series of announcements encouraging students to attend the fashion show. The following is a sample message: “Want to know what in and what’s out for prom this year? Don’t miss the [NAME OF HIGH SCHOOL] pre-prom fashion show on [DATE] in the [LOCATION], where you’ll get a glimpse of what’s in and what’s out. You’ll also receive some cool gifts, in addition to discounts on prom items that you won’t find anywhere else. Don’t miss this chance to get a head start on prom. That’s [DATE] in the [LOCATION]. Just be there.”

Generating Local Media Coverage

To extend the reach of your anti-tanning message to the community at large, you may want to invite the local news media to your pre-prom fashion. To do this, you’ll want to make sure you: • • • •

Have permission from your principal and district communications staff to invite the news media. (You should also make sure they see and approve of any materials you wish to send to the media.) Ensure that parents of all of the participants sign releases stating that it’s okay for their child to appear in the news. Identify and brief media spokespeople in advance. Have someone on hand at the fashion show to great reporters who may show up.

Once these caveats are met, you may adapt the sample media advisory and sample pre-prom fashion show news release in this section and forward them to your local media.

Talking Points for Spokespeople If you do reach out to the news media and expect them to attend your event as a result, it is important that you brief spokespeople so that they are prepared to answer questions from reporters. The most appropriate spokespeople are the event coordinator and the school principal. At the end of this section, you will find “Sample Talking Points” that may be used to prepare spokespeople for media interviews.

Article for Parent Newsletter In an effort to reach one of your secondary audiences — parents — you may want to draft an article about the fashion show for your school’s parent publication after the event. Many parents don’t know that indoor tanning is dangerous, so this could be a great opportunity to both educate them about a serious health issue and show them that your school cares about the health and safety of its students.

Sample News Release Contact: Lisa Perry Senior Consultant Coordinated School Health & Physical Activity Colorado Department of Education 303.866.6835 (phone) [email protected]

For immediate release

WOULD YOU DIE TO LOOK “GOOD” DENVER — “Most people know that over exposure to the sun can be harmful,” says Sara Miller, Director of the Comprehensive Cancer Program at the Colorado Department of Public Health and Environment. “But what few understand is that the indoor tanning beds that pepper community shopping areas are not a safe alternative. In fact, indoor tanning is equally, if not more, dangerous than exposure to the sun.” According to Miller, many people believe tanning beds are a safe alternative to sunbathing. This is not true. Tanning beds are equally, if not more dangerous than exposure to the sun. Unfortunately, many aren’t aware that the ultraviolet (UV) radiation emitted by tanning beds causes premature aging and is linked to basal cell carcinoma and squamous cell carcinoma, the most common forms of skin cancer. In addition, many teens don’t realize that the damage that leads to skin cancer occurs under the age of 18 in the majority of cases. The World Health Organization recommends that “no person under the age of 18 should use a tanning bed.” However, in a recent national survey 28 percent of Ameircan teenage girls and seven percent of boys report using tanning beds.

—More—

Tanning Beds — Page 2

“Skin cancer is the most common type of cancer in the United States, says Miller. “In fact, nearly one out of every five Americans develops skin cancer in the course of his or her lifetime. And most of those cases are preventable.” “Avoiding tanning beds and wearing sunscreen outdoors are the two most important things anyone can do to protect their skin,” Miller continues. “And it is particularly important for young people to understand this because that’s when the damage that causes cancer is done.” —30—

For More Information About Indoor Tanning Dangers Lisa K. Perry, M.Ed., NBCT Early/Middle Childhood PE Senior Consultant Coordinated School Health & Physical Activity Colorado Department of Education 201 E. Colfax Ave., Room 210 Denver, CO 80203 303.866.6835 (phone) 303.866.6785 (fax) [email protected] Sara E Miller, MPA Director, Comprehensive Cancer Program Prevention Services Division Colorado Department of Public Health and Environment 4300 Cherry Creek Drive South A5 Denver, CO 80246 303-692-2519 (phone) 303-691-7721 (fax) [email protected]

Indoor Tanning Facts Source: The Colorado Skin Cancer Task Force •

A recent survey of nearly 300 indoor-tanning facilities around the country found evidence of widespread failures to inform customers about the possible risks, including premature wrinkling and skin cancer.

•

Many facilities make false claims about indoor tanning: that it’s safer than sunlight, for example, and well controlled.

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Research links tanning device use to basal cell carcinoma and squamous cell carcinoma, the most common forms of skin cancer.

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Tanning and tan skin are not healthy, but are fashionable in our society.

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Indoor tanning is a big business with big money to promote itself. It’s a $2 billion-a-year industry in the US, and there are over 25,000 tanning salons across the country.

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Twenty-eight percent of teenage girls and seven percent of boys report using tanning booths.

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Two out of three of the teens think they look better with a tan. One in five will develop skin cancer as a result.

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Many people believe tanning beds are a safe alternative to sunbathing. This is not true. Tanning beds are equally, if not more dangerous than exposure to the sun.

•

Skin cancer is a young person’s problem because most of the damage that causes skin cancer occurs between the ages of 16 and 22.

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One million Americans will be diagnosed with skin cancer this year

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Skin cancer is the most common type of cancer in the United States.

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Skin cancers represent fifty percent of all new cancers.

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Approximately one out of every five Americans will develop skin cancer in the course of his or her lifetime

•

Someone dies of melanoma (skin cancer) about every hour in the United States.

•

Skin cancer is the most common cancer that doctors see.

•

More cases of skin cancer are diagnosed each year than all other cancers combined.

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Excessive sun exposure is the single most important risk factor for developing skin cancer.

•

Because of the altitude, it takes less time to burn in Colorado. The elevation intensifies the sun.

World Health Organization Press Release Press Release WHO/14 17 March 2005 EMBARGO: 17 March 2005 , 10am Geneva time

THE WORLD HEALTH ORGANIZATION RECOMMENDS THAT NO PERSON UNDER 18 SHOULD USE A SUNBED Geneva - The World Health Organization (WHO) is today issuing recommendations concerning sunbed usage: The Organization now recommends that, worldwide, no person under 18 years of age should use a sunbed. It is known that young people who get burnt from exposure to UV will have a greater risk of developing melanoma later in life. This recommendation comes in the wake of mounting evidence concerning the public health burden due to skin cancer and as many people, especially young women in developed countries, prepare to get a tan in anticipation of summer. Worldwide, WHO says, there are an estimated 132 000 cases of malignant melanoma (the most dangerous form of skin cancer) annually, and an estimated 66 000 deaths from malignant melanoma and other skin cancers. These figures continue to rise: In Norway and Sweden, the annual incidence rate for melanoma is estimated to have more than tripled in the last 45 years, while, in the United States, the rate has doubled in the last 30 years. Growth in the use of sunbeds, combined with the desire and fashion to have a tan, are considered to be the prime reasons behind this fast growth in skin cancers. Worldwide, the incidence of melanoma varies more than 150-fold. The highest rates are found mainly in those nations where people are fairest-skinned and where the sun tanning culture is strongest: Australia, New Zealand, North America and northern Europe. One in three cancers worldwide is skin-related; in the United States, that figure is one in two. There are an estimated 1.1 million annual cases of skin cancer in the United States. "There has been mounting concern over the past several years that people and in particular, teenagers are using sunbeds excessively to acquire tans which are seen as socially desirable. However, the consequence of this sunbed usage has been a precipitous rise in the number of skin cancer cases," said Dr Kerstin Leitner, WHO Assistant Director-General responsible for environmental health. "We are therefore calling attention to this fact and we would hope that this recommendation will inspire regulatory authorities to adopt stricter controls on the usage of sunbeds." Some sunbeds have the capacity to emit levels of ultraviolet (UV) radiation many times stronger than the mid-day summer sun in most countries. At present, however, only a few countries have effective regulations on sunbeds or their use. Belgium, France and Sweden have legislation, limiting the maximum proportion of UV-B (the most dangerous component of UV radiation) in the UV output to 1.5% (a similar level of the carcinogenic UV that is emitted by the sun). In France the regulations require all UV radiation-emitting appliances to be declared to the health authority, minors under the age of 18 are banned from their use, trained personnel must supervise all commercial establishments and any claim of health benefit is forbidden. The State of California in the United States prohibits anyone under age 18 from using sunbeds/tanning salons. Often, however, effective implementation of regulations remains a challenging issue.

WHO encourages countries to formulate and reinforce laws in order to better control the use of sunbeds such as the ban of all unsupervised sunbeds operations. Some of the main consequences of excess UV exposure include skin cancers, eye damage and premature skin ageing. A study in Norway and Sweden, for example, found a significant increase in the risk of malignant melanoma among women who had regularly used sunbeds. Furthermore, excessive UV exposure can reduce the effectiveness of the immune system, possibly leading to a greater risk of infectious diseases. Acute effects of UV radiation on the eye include cataracts, pterygium (a white coloured growth over the cornea) and inflammations of the eye such as photokeratitis and photoconjunctivitis. This is why protective goggles are recommended when using a sunbed. Only in very rare and specific cases, WHO counsels, should medically-supervised sunbed use be considered. Medical UV devices successfully treat certain skin conditions such as dermatitis and psoriasis. These treatments should only be conducted under qualified medical supervision in an approved medical clinic and not unsupervised either in commercial tanning premises or at home using a domestic sunbed. WHO's recommendation on sunbed usage is part of its overall efforts to protect the health of those people who could be overexposed to UV radiation. WHO, along with its partners, the International Commission on Non-Ionizing Radiation Protection, the United Nations Environment Programme and the World Meteorological Organization, have elaborated the Global Solar UV Index, which is now used in many countries including Argentina, Australia, Czech Republic, Finland, France, Germany, Greece, Israel, Mexico, Norway, Poland, Portugal, Spain, Sweden and Switzerland, and has recently been adopted for general usage in the United States and Canada. "In all of our actions, we are clear: avoid excess exposure to UV and, when you have to be in the sun, protect your skin. Malignant melanomas, other cancers and conditions are the consequence of not taking the proper precautions," added Dr Leitner.

For more information, Gregory Hartl, Communications Adviser, WHO, Geneva, Tel: +41 22 791 4458;Mobile: +41 79 203 6715;E-mail: [email protected] All WHO press releases, fact sheets and other WHO information can be found at http://www.who.int

Possible Story Ideas •

Investigate whether or not tanning salons in your community disclose the dangers of tanning bed use. What do they tell teens who visits their establishments? How do they advertise their services?

•

Survey students at your school to find out if they believe tanning beds are a safe alternative to sunbathing. Find out who uses them and why. If they knew the fact would they continue to do so?

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Conduct an in-depth interview with someone who has had skin cancer. If they could “do it all again,” how would they approach exposure to UVA/UVB exposure.

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Research and report on what skin cancer is, how it develops and why young people should be concerned about it.

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Conduct a cost-benefit analysis of self-tanning creams vs. tanning beds.

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Compare the cancer risk of UVA/UVB exposure to other health risks (tobacco use, automobile crashes, etc.)

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Analyze the cultural norms that make young people think being tanned is cool.

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Come up with your own idea for telling this story.

Sample News Media Advisory Place on School Letterhead NEDERLAND STUDENTS TO MODEL SAFE TANS AT PRE-PROM FASHION SHOW WHEN:

Tuesday, April 19, 2005; 11:00 a.m.

WHAT:

More than 200 students at Nederland Middle Senior High School will learn about a prom season hazard that often flies under the radar: indoor tanning. Juniors and seniors will attend a pre-prom fashion show, where safe tans (produced by spray-on products or self-tanning creams) will be modeled by their peers.

WHY

Indoor tanning use among high school students increases significantly during prom season. Few teens know that the ultraviolet (UV) radiation emitted by tanning beds causes premature aging and is linked to basal cell carcinoma and squamous cell carcinoma — the most common forms of skin cancer. Skin cancer is the most common type of cancer in the United States. In fact, nearly one out of every five Americans develops skin cancer in the course of his or her lifetime. And most of those cases are preventable. Avoiding tanning beds and wearing sunscreen outdoors are two of the most important things anyone can do to protect their skin. It is particularly important for young people to understand this because that’s when the damage that causes cancer is done.

WHERE:

Nederland Middle Senior High School (Auditorium) 597 Eldora Rd Nederland, CO 80466

DIRECTIONS: From Denver: Take US-36 West (24.2 miles) Turn LEFT onto CANYON BLVD/CO-119 S/CO-7 N. Continue to follow CO-119 S. (17.1miles) Enter next roundabout and take 3rd exit onto S BRIDGE ST/CO 72/CO-119/PEAK TO PEAK HWY. (.6 miles) Turn RIGHT onto CR-130/ELDORA RD. (.7 miles) End at 597 Eldora Rd, Nederland, CO 80466-9524 US CONTACT:

For more information, contact Jill Conley at 303-761-2119 or 720-334-3424 (cell). —30—

Sample News Release Place on School Letterhead Contact: [NAME] [PHONE NUMBER] 720-334-3424 (cell)

For immediate release: [DATE]

NEDERLAND STUDENTS TO MODEL SAFE TANS NEDERLAND — On Tuesday, April 19, more than 200 students at Nederland Middle Senior High School will learn about a prom season hazard that often flies under the radar: indoor tanning. “Most people know that over exposure to the sun can be harmful,” says Mary Buller, chair of the Colorado Cancer Coalition’s Skin Cancer Task Force. “But what few understand is that the indoor tanning beds that pepper community shopping areas are not a safe alternative. In fact, indoor tanning may be equally, if not more, dangerous than exposure to the sun.” Tanning use among high school students skyrockets during the prom season as young people prepare to look their best for the big night. Unfortunately, many aren’t aware that the ultraviolet (UV) radiation emitted by tanning beds causes premature aging and is linked to basal cell carcinoma and squamous cell carcinoma, the most common forms of skin cancer. In addition, many teens don’t realize that much of the damage that leads to skin cancer may occur under the age of 18. To drive the message home, juniors and seniors at Nederland High School will attend a pre-prom fashion show during which their peers will model a variety of tans produced via the only safe tanning means: spray-on tans and self-tanning creams. In addition to providing commentary on the models’ formal wear, the masters of ceremony will describe the tanning methods used and reinforce the message that tanning beds are unsafe.

—More—

Nederland — Page 2 “This is a great way to engage the students in learning about the dangers of indoor tanning and to expose them to safe tanning alternatives,” says Nederland Principal Richard Salaz. “We want our students to have fun on prom night, but we also want everything surrounding the event to be safe. This is just one of the ways we are reaching out to our students to encourage safe prom behaviors.” Buller hopes Tuesday’s event will inspire behavior changes that outlive prom season. “Skin cancer is the most common type of cancer in the United States, says Buller. “In fact, nearly one out of every five Americans develops skin cancer in the course of his or her lifetime. And most of those cases are preventable.” “Avoiding tanning beds and wearing sunscreen outdoors are two of the most important things anyone can do to protect their skin,” Buller continues. “And it is particularly important for young people to understand this because that’s often when the damage that causes cancer is done.”

—30—

Sample Talking Points For Key Spokespeople Why this event? Why [HIGH SCHOOL NAME]? •

We want our students to have a fun on prom night, but we also want everything surrounding prom to be safe. This is just one of the ways we are reaching out to our students to encourage safe prom behaviors.

•

This is a great way to engage the students in learning about the dangers on indoor tanning and to expose them to safe tanning alternatives.

•

One of our faculty members —[INSERT NAME] — is involved in SunSafe Colorado, a sun safety program of the Colorado Department of Education. [NAME] was approached by a staff member of that program to see if [HIGH SCHOOL NAME] would be interested in staging an anti-indoor tanning initiative. We felt that it was a good opportunity for our students, so we agreed to participate.

How is this funded? •

[HIGH SCHOOL NAME] applied for a grant from CDE for $1,000 of seed money to fund the outreach. Nearly everything related to the event was donated. Except for the collateral materials (in the goodie bags), which were provided by CDE.

•

CDPHE and CDE plan to make the materials developed for this event available to other schools in the future.

Why a fashion show? •

CDE and CDPHE understood that because tanning is a vanity issue for young people, the message needed to be delivered within an experiential context. They really felt that it was important to try to create peer-to-peer “buzz” for the message to have resonance with the audience.

How will you know if the event was effective at reaching its goal? •

We administered a survey on attitudes and behaviors related to tanning bed use prior to the event. A post-event survey was conducted right after the fashion show. We should be able to measure results one those are compiled.

General Indoor Tanning Facts •

Two out of three of the teens think they look better with a tan. One in five will develop skin cancer as a result.

•

During prom season, teen use of indoor tanning beds increases significantly.

•

Many people believe tanning beds are a safe alternative to sunbathing. This is not true. Tanning beds are equally, if not more dangerous than exposure to the sun.

•

Skin cancer is a young person’s problem because that’s when most of the damage that causes skin cancer occurs.

•

One million Americans will be diagnosed with skin cancer this year

•

Skin cancer is the most common type of cancer in the United States.

•

Skin cancers represent fifty percent of all new cancers.

•

Approximately one out of every five Americans will develop skin cancer in the course of his or her lifetime

•

Someone dies of melanoma (skin cancer) about every hour in the United States.

•

Skin cancer is the most common cancer that doctors see.

•

More cases of skin cancer are diagnosed each year than all other cancers combined.

•

Research links tanning device use to basal cell carcinoma and squamous cell carcinoma, the most common forms of skin cancer.

Event Staging q Scheduling q Decorating q Entertainment q Model and Escort Checklists q Modeling Tips q Runway Patterns q Sample Scripts q Music, Sound, Lights q Photography/Videography q Dress Rehearsal q Event Day

Schedule Part of fashion show event planning is creating a “master” calendar/timeline of key dates and deadlines. Additionally, a detailed event schedule for both the day before and day of the fashion show is important. Faculty, staff, participants, and the media need to know what will happen and when.

Decorating The prom theme should be incorporated into the decorating plan. A subcommittee made up of students on the fashion show committee should be tasked with the decoration plan and budget, which can be presented to the full event committee for input and approval. Decorating for the fashion show should occur when facilities are available and with minimal disruption to ongoing school functions. For example, if the fashion show is scheduled during the school week and during the school day, decorating could be done the evening before the event. If the fashion show is scheduled during the evening, decorating might occur after school before the event. If the fashion show is scheduled over the weekend, school access should be discussed with appropriate personnel and decorating planned accordingly.

Entertainment Student entertainment can provide a real connection between student body attendees and the fashion show participants. Singers might choose numbers that complement the prom theme. The entertainment also serves a role in providing transition time between “runs” giving models time to change dresses and MC’s a short break. Entertainment should be reviewed and approved by the fashion show committee.

Model and Escort Checklists There will be model- and escort-specific tasks that need to happen at specific times, on specific days. These checklists will vary depending on the details of your specific event and should be modified to include items that are key to your event. Sample checklists are provided at the end of this section.

Modeling Tips Some students will have experience in fashion show and/or runway modeling, others will not. Tip sheets are provided at the end of this section to help participants understand basic elements of modeling and runway work. During the dress rehearsal, offer suggestions to the models/escorts so that they can improve their stage presence. If the school has a student or staff person who has experience in modeling, consider asking them to participate in the dress rehearsal (or even at an earlier session) to help coach participants in developing their skills.

Model and Escort Pairings The pairing of models and escorts should be driven by the tanning products used by paticipants so that messages can be staggered throughout the script. It is important to ensure that models are paired with escorts in a manner that balances product use. A sample table is provided at the end of this section to give you an idea of how the pairings might work.

Students may have less concern about balancing messages and more concern about whom they are walking with from a social perspective. It will be important to convey to models and escorts that they have been hired to do a job and that personal preferences about pairings may not be able to be honored.

Runway Patterns A variety of walking patterns should be used in the fashion show to keep it interesting and so that the models/escorts can have some fun. Sample runway patterns are provided at the end of this section. Student participants may add their own ideas/movements/patterns to enhance ownership and comfort.

Sample Scripts The scriptwriting process should be a cooperative effort between faculty and student participants. Students should be asked to provide descriptions of each model’s dress, including color, fabric and brand. Faculty advisor(s) should assist in adding key messages about the dangers of tanning. The scripts should have a balance between anti-tanning messages and prom/fun rhetoric; the event won’t be successful if students think they are being “force-fed” health messages. Sample scripts are provided to help you get started. Some scripts contain anti-tanning messages and others do not. Here is an example of a script that contains and anti-tanning message: “Next we have [NAME], wearing a vibrant blue floor-length dress by Jump Co. She’s escorted by [NAME], who is a picture of understated elegance in his tux. This dress has a detailed beaded overlay and is gathered at the left side. Her skin? [NAME] has seen some 30 year-old women who look like they’re 50 and doesn’t want to end up like them, so she opted for a spray-on tan from [NAME].” Provide scripts for the MC’s at least a week in advance of the event so they have time to practice. Once scripts are finalized, they should be transferred to large index cards, numbered and hole-punched in the upper left hand corner with a key ring inserted (so that if the cards are dropped they stay in order).

Music, Sound, Lights Student volunteers from the fashion show committee should be selected to create the “music mix” for the fashion show. Songs without words are best, and a variety of tempos should be considered to add interest to the fashion show. A sampling of music can be found on the CD-ROM that accompanies this toolkit. The school’s theater director should be included in event discussions, specifically for staging logistics such as music, sound systems and lighting. Ideally, students involved in the school’s theater program should be volunteers for setting up microphones, podiums and for testing sound levels, queuing music, and planning lighting effects. These volunteers should be included at the dress rehearsal and should be present early on event day to make sure staging elements are ready to go.

Photography/Videography If the school has a photography and/or videography class, contact the instructor(s) and see if they can recommend, or solicit, volunteers to take photos and videos of the event. Make sure these volunteers are aware of the event schedule. You may also want them to attend the dress rehearsal to get some candid/casual event shots.

Dress Rehearsal Dressing room space should be secured for models and escorts to use for the dress rehearsal (and also on event day). The dress rehearsal is the best way to “test drive” all elements of the fashion show. If possible, the dress rehearsal should occur with all decorations, lighting and music in place so that models, escorts and MCs hav a feel for the actual event environment. The following individuals should be part of the dress rehearsal: • • • • • • •

Models (must wear dresses and shoes) Escorts (should wear tuxedos if possible) Sound technician Music technician Photographer MC’s Faculty/staff advisors

Event Day •

Designate a faculty member to be the media contact and to greet media and provide press kits.

•

Designate faculty helpers to distribute surveys and pencils, collect surveys and pass out gift bags.

•

If hairdressers will be on hand for updo’s, set a schedule to ensure that all hair is done before curtain time.

•

Have a faculty helper in both the girls’ and boys’ dressing room areas to assist models and escorts.

•

Have bottled water available for models, escorts and MC’s.

•

Post a “run” schedule (model name/escort name) on large colorful paper in the dressing rooms, on walls/curtains where models will wait, and in case there is event day confusion about who walks with whom and in what order.

•

Remind students about modeling “tips” such as breathing, listening to the MC, taking their time and having fun.

Pre-Prom Fashion Show Sample Schedule Day Before Event 8:00 am

Model drop off: dresses, shoes, accessories, makeup

Location

12:30 to 3:00 pm

Dress rehearsal

Location

3:00 to 5:00 pm

Tuxedo pick up Decorating

Location Location

5:30 to 6:00 pm

Tuxedo drop off Decorating

Location

7:30 to 10:00 am

Model updo’s (see detail)

Location

10:00 to 10:45 am

Get ready! Escorts, models, MCs, entertainers get dressed, do makeup

Location

10:30 to 10:45 am

Limos arrive Guests & media arrive

Location

10:50 to 11:00 am

Students arrive

Location

11:00 am

Welcome

Location

11:05 to 11:20 am

Run One

Location

11:20 to 11:35 am

Run Two

Location

11:35 to 11:40 am

Entertainment

Location

11:40 to 11:55 am

Run Three

Location

Event Day

11:55 to Noon

Concluding Remarks • Thank you’s/acknowledgements • Distribute post-surveys/pencils • Complete surveys

Location

Noon to 12:10 pm

Wrap-Up • Collect surveys • Distribute goodie bags

Location

12:10 to 12:30 pm

Visit limos, photo ops, interviews

Location

12:30 to 12:45 pm

Tux/dress drop off

Location

3:15 pm

Clean up, return tuxes, dresses

Checklist for Models Dresses _____ Bring your dresses, shoes, accessories, make-up to school on Monday morning, in opaque plastic bags, and leave [LOCATION]. Make sure all items are clearly labeled with your name (use masking tape). _____ Please keep dresses on hangars and shoes in bags/boxes. _____ [NAME] will collect all shoes, accessories, etc. to return to [SPONSOR NAME] immediately following the fashion show.

Rehearsal _____ Dress rehearsal is scheduled for [DATE, TIME, PLACE] _____ Walk-through is scheduled for [DATE, TIME, PLACE] Nails _____ Nails should be manicured and/ or polished. Hair _____ Models should be at the school at [TIME] the morning of the fashion show to begin hair. _____ Hair should be clean and dry and hot rolled if possible to make styling go faster. _____ Due to the limited number of stylists available and the amount of time it takes to do updos, only the prom dress models can get updos. Note: There may not be time to complete updos for all of the models. So make sure your hair is acceptable as is. Decorations _____ All fashion show participants should be available and willing to help the fashion class with decorations [DATE, TIME, PLACE]

Checklist for Escorts Tuxedos _____ Call [SPONSOR] and arrange to pick up your tuxedos after school on [DATE, TIME]. Bring the tuxedos back to school and leave [LOCATION]. _____ Please keep tuxedos on hangars and shoes in bags/boxes. Keep them clean. _____ [NAME] will collect tuxedos immediately following the fashion show. Rehearsal _____ Dress rehearsal is scheduled for [DATE, TIME, PLACE] _____ Walk-through is scheduled for [DATE, TIME, PLACE]

Hair _____ Hair should be clean and dry and neatly styled.

Decorations _____ All fashion show participants should be available and willing to help the fashion class with decorations [DATE, TIME, PLACE]

Modeling Tips for Models •

Remember to breathe! Take deep, slow breaths before you walk on stage.

•

Keep breathing during your modeling run.

•

It’s common to want to speed up your walk, but remind yourself to walk at a comfortable pace—not too fast, not too slow.

•

Listen to the music and commentary and react appropriately (e.g., if the MC is describing an accent on your dress, point or call attention to it).

•

Stand up straight!

•

Head up!

•

Stay poised (no giggling or fidgeting).

•

Practice walking, stopping, and turning to show all angles of your dress.

•

Be sensitive to the rhythm of your escort.

•

Smile at your escort and at the audience.

•

Practice in your dress and shoes.

•

Enjoy yourself!

•

Remember: You look beautiful.

Modeling Tips for Escorts •

Remember to breathe! Take deep, slow breaths before you walk on stage.

•

Keep breathing during your modeling run.

•

It’s common to want to speed up your walk, but remind yourself to walk at a comfortable pace—not too fast, not too slow.

•

Listen to the music and commentary and react appropriately (e.g., if the MC is describing an accent on your tuxedo, point or call attention to it).

•

Stand up straight!

•

Head up!

•

Stay poised (no giggling or fidgeting or goofing around).

•

Be sensitive to the rhythm of your escort.

•

Smile at your escort and at the audience.

•

Enjoy yourself!

Runway Pattern 1 Start

Start

End

Guy Girl Stop

Note: If the MC commentary finishes before you reach the end of the run, continue at a normal pace, walking in rhythm to the music. If the MC is still talking by the time you reach the end of the run, turn and face the audience until the MC is finished, then turn and walk out.

Runway Pattern 2 Start End

Guy Girl Stop


Runway Pattern 3 End Start

Guy Girl Stop


Runway Pattern 4 Note: If the MC commentary finishes before you reach the end of the run, continue at a normal pace, walking in rhythm to the music.

Start

If the MC is still talking by the time you reach the end of the run, turn and face the audience until the MC is finished, then turn and walk out.

Start

End

go down stairs

go down stairs

Guy

Girl

Stop

Sample Scripts [FACULTY LEAD/ADVISOR] Ladies and gentlemen, welcome to [SCHOOL NAME] pre-prom fashion event. We have a great show planned for you. Without further ado, let’s welcome our masters of ceremony [NAMES], who look ready for prom in…[MC CLOTHING DESCRIPTION] Run One 1. MC 1 — Our first model is [NAME] who is wearing an extravagantly handmade green floor length dress. This dress features a low cut back that accentuates her beautiful curves as well as a high cut slit accented by a gold trim. A fashion expert, [NAME] knows that looking good is all in the packaging, so she protects her skin by using a Lancome Bronzer instead of a tanning bed. Her escort, [NAME], looks dashing in his natural skin tone and his tuxedo from [NAME] Formalwear. These two are sure to turn heads on prom night. 2. MC 2 — Next up is [NAME] wearing a Latin-inspired salsa-styled dress. This dress has a thigh-high slits on each side and is detailed with a party red lace. It comes together with a haltered top and a cowl neck. Her escort, [NAME] is preserving his handsome good looks by avoiding tanning beds this prom season — opting for a for a spray-on tan instead. 3. MC 1 — Please welcome [NAME], who is modeling a stylish dress designed by Ruby Rocks. This fun black polka dotted dress with an accenting red bow around the waist is the perfect look for any girl that wants to bring a new and different twist to looking great for prom. But, [NAME] knows that the most important thing she’ll wear to prom is her skin. So she’s taking an au naturel approach. [NAME], prove that looking fabulous doesn’t require a tan. And we’re sure that they’ll be fitting in quite well at this year’s prom, [PROM THEME]. 4. MC 2 — Next up are [NAME] and [NAME]. [NAME] is modeling a fuschia chiffon gown designed by Morgan & Co. The gathered bodice has a delicate satin bow accent and the skirt falls to the floor in an elegant line. Watch out Hollywood. It won’t be long before you see this pair walking the red carpet. 5. MC 1 — Now let’s welcome [NAME], who is wearing an energetic pink, tapered mermaid cut dress by City Triangles. This dress is detailed with a pink Chiffon overlay and accented with a darker pink floral design. Her escort, [NAME], looks great in his [NAME] tuxedo. They’ll be a standout pair at the prom. 6. MC 2 — And here come [NAME] and [NAME]! [NAME] looks like royalty in this elegant and lovely salmon-colored dress by Morgan and Co. And [NAME]? Well, what can I say? Why don’t guys wear tuxes more often? Notice the beading on the dress’s bodice; a subtle accent to reflect the moonlight. The flattering cut of this dress gathers at the side for detailed elegance. It all comes together with beaded netting on the lower half of the dress. For a special night, this dress has it all. 7. MC 1 — Next we have [NAME], wearing a vibrant blue floor-length dress by Jump Co. She’s escorted by [NAME], who is a picture of understated elegance in his tux. This dress has a detailed beaded overlay and is gathered at the left side. Her skin? [NAME] has seen some 30 year-old women who look like they’re 50 and doesn’t want to end up like them, so she opted for a spray-on tan from

[NAME]. 8. MC 2 — And here come [NAME] and [NAME]. [NAME] is modeling a strapless spring green, fulllength gown with a criss-cross bodice and an empire waistline. She knows that the only safe tan comes in a bottle, so she used Neutrogena Build-a-Tan to get a little color. [NAME] offers his usual brand of sophistication to the evening, from head to toe. All eyes are sure to be on these two come prom night. 9. MC 1 — Next is [NAME], escorted by [NAME]. She’s wearing a striking iridescent, eggplant colored, floor-length dress designed by Morgan and Co. This dress comes to life with its beaded front drape, angled hemline and angled hem bodice, topped off with a single shoulder strap. [NAME] is protecting her skin by using a Clarins Bronzer instead of tanning beds. 10. MC 2 — Please welcome [NAME], escorted by suave [NAME]! [NAME] is sheathed in a stunning black strapless cocktail-length dress with two-toned pink detailing at the hemline. [NAME] has selected the perfect dress that will take her from prom, to a night out on the town. Show your appreciation for this pair who are sure to dazzle on prom night. ENTERTAINERS PERFORM Run Two 1. MC 1 — Our next model, [NAME], escorted by [NAME], is wearing a sea mist princess-styled evening gown with a gathered top. It has a hand-beaded sheer over-lay with a flowing A-line designed skirt. The most amazing this about this elegant number is that [NAME] made it herself—making it truly one of a kind. 2. MC 2 — You won’t miss [NAME] in this regal pink evening gown with a princess seam. A beaded satin over-lay accentuates this beautiful flowing gown. Having made this gown herself, [NAME] demonstrates that when you want to look like royalty it sometimes helps to take matters into your own hands. [NAME], handsome as ever, offers the perfect complement to her gown in his elegant attire. 3. MC 1 — Her comes [NAME], wearing a pink floor length satin dress with white star chiffon overlay. This dress is detailed with a criss-cross tie down the back. It’s simple, it’s lovely, and it says, “beautiful.” [NAME] used Lancome Bronzer for a little extra color, while [NAME] opted for Neutrogena Build-a-Tan. She and [NAME] make a chic looking pair. 4. MC 2 — Next is [NAME] with her dashing escort [NAME]. [NAME] is wearing a fun black and white polka dot, floor length gown by Blondie Nites. The large white satin bow creates an intriguing accent, and the side slit adds a bit of daring to her outfit. Just like Nicole Kidman, our [NAME] prefers her own natural, healthy skin to a tan as does [NAME]. 5. MC 1 — Now welcome [NAME] and her handsome escort [NAME]. [NAME] is modeling a floor length, halter top dress made by Roberta. This dress stands out in the crowd, featuring moon shaped gatherings at the waist, and a deep, jewel tone color. [NAME] knows that tanning beds causes skin cancer, so she’s not risking it this prom season. She opted, instead, for a Mystic Myst spray-on tan from [NAME]. 6. MC 2 — And here comes [NAME], who is wearing a dress that fades from yellow to turquoise. It’s like a bit of sunshine over the Caribbean Sea. The gown elegantly cascades to the floor and features

spaghetti straps and a stunning cowl neckline. We’ve seen her escort already today; [NAME] once again is looking positively smashing in his tuxedo from [NAME]. 7. MC 1 — Enter [NAME] in a floor-length midnight blue dress with shimmering floral accents, designed by Morgan and Co. [NAME] is the man of the hour, making hearts go “pitter patter” as he moves her across the floor. [NAME] dress features unique, criss/cross lacing that spans her back. This couple knows that skin cancer is the most common type of cancer in the United States. And it’s also one of the most preventable. So, they’re careful to use sunscreen and always avoid tanning beds. 8. MC 2 — Now we have [NAME] and [NAME]. [NAME] is wearing an “oh so formal” black floor length dress, designed by Jump and Co. It’s hard to miss this dress with its brilliant pink floral overlay. The look of this couple offers a dramatic glimpse into the excitement of prom night. A bit of fire, a bit of ice. 9. MC 1 — Next up is [NAME] in a strapless, periwinkle dress, designed by City Triangles. This dress features a blue and floral overlay as well as a handkerchief hemline, which is very “in” this prom season, This pair understands that skin cancer is a young person’s problem, because that’s when the damage is done, so while [NAME] used a bronzing cream, [NAME] achieves a James Bond-like look in his in his natural-toned skin. 10. MC 2 — [NAME], escorted by [NAME], is modeling a vibrant lime green floor-length gown. This electric dress is accented with a gathered bodice, back detailing and chiffon floral overlay. It positively shimmers. The look is sleek, elegant and sophisticated and prom memories will certainly be made in this stunning dress. 11. MC 1 — Next are [NAME] and stylish [NAME]. [NAME] is wearing a classic strapless black satin dress with gore panels. This gown is topped with an ivory folded band that makes a clear statement about simple elegance. This smart-looking pair is sure to turn a few heads on the dance floor. 12. MC 2 — Our last couple in the formal portion of our show are [NAME] and [NAME]. Do they look amazing, or what? [NAME] is modeling a strapless midnight blue, floor-length gown. While this dress may look simple from a distance, up close you can see its detailed bodice and back lacing. Truly a classic, elegant look. [NAME] understands that one in five Americans will develop skin cancer in their lifetime and is determined not to be one of them, so she chose a natural look for prom. And [NAME], as noted earlier, wisely chose the spray instead of the bed. MC 1 — And that concludes the formalwear portion of our fashion show. Stay tuned for the lastes après-prom attire created and modeled by students in the fashion class. MC 2 —But first, let’s give it up for [ENTERTANER’S NAMES]! ENTERTAINERS PERFORM 1. MC 1 — Thank you [NAMEA]. That was awesome. And now let’s turn our attention to the next portion of our fashion event. You know, looking great shouldn’t end with prom night. And no one knows that better than the superstar seamstresses from the fashion class. 2. MC 2 — That’s right [NAME]. And here to demonstrate a really hot look for summer is [NAME]. She’s wearing a white faux-linen polyester Capri, which is perfect casual wear for any warm day.

[NAME] ribbon striped spaghetti-strapped shirt definitely makes this outfit come together in a fun and interesting way. Doesn’t it get you excited for summer? Thank you [NAME]. 3. MC 1 — Out next model, [NAME] is wearing an ankle-length, sky-blue micro-suede skirt. This bias-cut, A-line garment can be worn for any informal occasion in any season. Everyone should have one of these in their closet. Thank you [NAME]. 4. MC 2 — Now let’s welcome [NAME], who is wearing a beautiful vintage-inspired calf-length dress. This light blue chiffon dress has a velvet waistband, and can be worn for any nice event. Doesn’t she look great? Thank you [NAME]. 5. MC 1 — Enter [NAME] in a lovely calf-length navy blue skirt. This classic, bias-cut A-line garment can be worn any time of the year, for any casual occasion. Another great staple for any wardrobe. Thank you [NAME]. 6. MC 2 — [NAME] is modeling casual calf-length pants. These green cotton pants can be worn on a nice spring day or a casual date. Thank you [NAME]. 7. MC 1 — This burgandy beauty worn by [NAME] is constructed using a vogue pattern and a creative license. Her overskirt has been gathered in the back with black ribbon, and her under skirt cascades to the floor ending with a graceful trail. Everyday elegance is defined by this article of clothing. Thank you [NAME]. [FACULTY LEAD/ADVISOR] Let’s give a big round of applause for all of our models and escorts. And how about another one from our fabulous MCs? And before we conclude our fashion show, I’d like to extend a big thanks to our sponsors, without whom this wouldn’t have been possible. They are: • • • •

[NAME] [NAME] [NAME] [NAME]

How about a hand for the sponsors? Before leaving the auditorium be sure to fill out your survey. Take survey to [LOCATION] where you’ll exchange it for a really cool free gift. Remember, if you don’t fill out the survey, you can’t get a gift bag. And don’t forget to check out the awesome fleet of limos in front of the school. Thanks again everybody.

Model/Escort Pairings Sample Run One: Formal Dresses GIRL

GUY

TANNING SCRIPT Lancome Bronzer/None None/Spray None/None None/Lancome Bronzer Spray/None None/Neutrogena Spray/None Neutrogena/Spray Clarins Bronzer/None None/Lancome Bronzer

GUY

TANNING SCRIPT None/None None/Spray Lancome Bronzer/Neutrogena None/None Spray/None None/Spray None/None Spray/Lancome Bronzer Clarins Bronzer/None None/Neutrogena Neutrogena/None None/Spray

GUY

TANNING SCRIPT Lancome Bronzer/None None/Spray None/None None/Lancome Bronzer Spray/None None/Neutrogena Spray/None Neutrogena/Spray Clarins Bronzer/None None/Lancome Bronzer

Run Two: Formal Dresses GIRL

Run Three: Fashion Class GIRL

Gift Bags q About Gift Bags q Paper Bags q Labels q Palm Cards q UV Bracelets q Coupons q Lip Balm and Sunscreen Samples q Tan Towels

About Gift Bags Gift bags serve a number of purposes in the marketing outreach strategy for increasing awareness about the dangers of indoor tanning — and tanning in general — among teenagers. These include the following: • • • • • • •

Incentive for completing surveys Reach more teens with targeted messages Repeat messages that were heard in other places (e.g., scripts, newspaper ads, newspaper articles) Create buzz Put product directly in the hands of teens Provide prom-related discounts/coupons/offers Free stuff is fun

A sample gift bag is detailed on the following pages. It includes a combination of items that create a package that reinforces anti-tanning key messages and concepts. These are suggested items that can be modified depending on budget or unique needs of a particular school. However, the goal should be to include a balance of anti-tanning messages/products in order to increase the number of “impressions” among teens that participate.

1. Paper Bags Colored paper bags are offer an inexpensive way to create gift bags for fashion show attendees. Bags are available in a variety of colors, including “prom” colors like black, white, silver and gold. Most hobby, party or paper supply stores carry gift bags, or you can order them online from a resource such as www.papermart.com

2. Labels A sample label sheet is provided on the CD-ROM that accompanies this toolkit, and can be customized with your high school name and fashion show event date. The label can be used to both seal and decorate the gift bag. To use the label template provided on the CD, purchase Avery labels 5264 that can be run through a laser printer.

3. Palm Cards A series of four informational palm cards were designed with input from youth who serve on Colorado’s Youth Partnership for Health. One of each palm card should be placed in the gift bag. Contact Lisa Perry, 303.866.6835, at the Colorado Department of Education for information about ordering palm cards.

4. UV Bracelets UV beads contain a pigment that changes color when exposed to ultraviolet light from the sun or other sources. The beads can be ordered in bulk from Educational Innovations, www.teachersource.com. Rawhide can be ordered from the same source, or is available in most hobby supply stores.

5. Coupons Include coupons in the gift bag that feature discounts that local businesses or sponsors are willing to offer to students attending prom. For example, coupons for tuxedo or limousine rentals and discounts for hair, nails or flowers might be included in the gift bags.

6. Lip Balm and Sunscreen Samples Rocky Mountain Sunscreen is a partner of Sun Safe Colorado and provides lip balm and sunscreen samples that can be included in the gift bags. Visit www.rmsunscreen.com to view available products and pricing.

7. Tan Towels Tan towels are a sunless tanning product provided by a company that has an interest in skin cancer prevention. Tan towels can be ordered at www.tantowel.com; prices vary depending on quantities ordered. Note that the company may be willing to discount prices if you explain the event’s purpose.

Mister Neat’s Formalwear


Get your prom tuxedos from Mister Neat’s Formalwear at Flatiron Crossing and get $40 off your rental.


Don’t forget to mention you’re from Nederland Middle Senior High School.


Offer only good a Mr. Neats, Flatiron Crossing, a proud sponsor of the Nederland Pre-Prom Fashion Show.


















$40 off for Nederland Students!






Sunset Limos Free Hour for Nederland Students!


Nederland students who rent from Sunset Limos for five hours get the sixth hour free! Hourly rates on popular rentals:


10 14 16 20 24 24

10 14 16 20 24 24

Passenger Lincoln Town Cars Passenger Lincoln Town Cars Passenger Escalades,Navigators Passenger Hummers Passenger Monster Truck (Bigfoot) Passenger Party Bus

$75.00 $100.00 $150.00 $200.00 $225.00 $225.00


$75.00 $100.00 $150.00 $200.00 $225.00 $225.00

All of the limousines will include an array of sodas and water. Listed rates do not include fuel or chauffeur fees.


303-225-0994

303-225-0994





10 14 16 20 24 24

10 14 16 20 24 24


$75.00 $100.00 $150.00 $200.00 $225.00 $225.00


$75.00 $100.00 $150.00 $200.00 $225.00 $225.00



303-225-0994

303-225-0994





10 14 16 20 24 24

10 14 16 20 24 24


$75.00 $100.00 $150.00 $200.00 $225.00 $225.00


$75.00 $100.00 $150.00 $200.00 $225.00 $225.00



303-225-0994

303-225-0994

If your bracelet changes colors, your skin will burn, so put on some sunscreen or cover up.

The beads on this bracelet are UV-sensitive, containing a pigment which changes color when exposed to ultraviolet light from the sun or other UV source (such as tanning bed). There are two types of ultraviolet light: UVA, which penetrate the deep layers of skin to create wrinkles, premature aging and cancer and UVB, which are responsible for sunburns and skin cancer.













