Publications (last five years)

CHAPTERS IN TEXTBOOKS/EDITED SERIES Anisimova, T and Mavondo, F.T. (2015). The mediating effects of corporate and alternative communications on the relationship between corporate brand on consumer satisfaction and loyalty in the Australian car industry Chapter 10 in Routledge Corporate Brand Book Editor T.C.Melewar and Sharifah Faridah Syed Alwi

Anisimova, T and Mavondo, F.T. (2008). Aligning Corporate Brand Perceptions. Does It Matter? In Contemporary Thoughts on Corporate Branding and Corporate Identity Management edited by T C Melewar and Elif Karaosmanoglu, Palgrave Macmillan, Macmillan Publishers Limited Mavondo. F.T. “Translating learning, market orientation and innovation into performance outcomes” (2004) in Global Business and Technology, USA edited by Chiang-Nan Chao, University of Arizona Riesinger, Y. and Mavondo, F.T (2004). “The Role Tourist Psychographics on Tourist Activities and Lifestyle” in International Tourism edited by Webb Mavondo, F. T. (2003). Value Exchange in Marketing, Chapter 14, Pearson Publishing (New Textbook in marketing by the Department of Marketing-Monash University), ed. Mark Gabbott. Mavondo, F.T. (2003). “Implications of organisational Culture on business performance” in Sony Nwankwo (edit), Sage Publishing, UK. Mavondo, F.T. and Lim, Su Kiat (2003). Organisational adaptability: antecedents and consequences” in Global Business and Technology, USA (edit) Chiang-Nan Chao, University of Arizona Evans, J. and Mavondo, F.T (2002). “Dynamics of Psychic Distance in International Retailing” in International Retailing Reader, London, UK Mavondo, F.T. and Schroder, W.R. (1996) “Environmental Change, Organisational Adaptability and Performance in the Food Industry in Zimbabwe”, in Agricultural Competitiveness, Market Forces and Policy Choice: Eastern and Southern Africa Perspectives and Case Studies, Mudimu, G.D and Ruvimbo M (Eds), Lit Verlag Munster-Hamburg. Mavondo, F.T. and Bill Schroder (1997) “Government and Business Strategy: Another Research Agenda” in Government and Food Industry: Economic and Political Effects of Conflict and Cooperation. Editors L.Tim Wallace and William R Schroder. Kluwer Academic Publishers.

Dr Felix Mavondo—Curriculum Vitae Page 1 of 18 1

Mavondo, F. T. and Schroder, W.R. (2000) “Marketing Orientation, Inter-firm relationships and Resource-Based Theory of the firm: Towards an Integrative Theory” in Advances in International Marketing Developments in Australasian Marketing, JAI Press INC (2000) Mavondo, F.T. and Conduit, J. (2000). Construct Validity of Market Orientation: Do People in Different Industries share the same Meaning?” Advances in International Marketing Developments in Australasian Marketing, JAI Press INC

JOURNALS Reid, M, Mavondo, F.T. and Worsely, A “The Obesogenic Household: Factors Influencing Dietary Gatekeeper Satisfaction with Family Diet” (Accepted January 2015), Journal of Public Policy and Marketing Luxton, S.; Reid, M and Mavondo, F.T. Integrated Marketing Communication (IMC) Capability and Brand Performance. (Accepted-(September 2014). Journal of Advertising Production tracking number: UJOA 934938 Valos, M.; Polonsky, and Mavondo, F.T Senior Marketers’ Insights into the Challenges of Social Media Implementation in Large Organisations: Assessing Generic and Electronic Orientation Models as Potential Solutions (Accepted-August, 2014), Journal of Marketing Management

Ramkisson, H and Mavondo, F.T. "Pro-Environmental Behaviour: The Link between Place Attachment and Place Satisfaction" (accepted May 2014) Tourism Analysis: An Interdisciplinary Journal Reid, M.; Thompson, P. and Mavondo F.T. (accepted March 2014). Economic and utilitarian benefits of monetary v non-monetary in-store sales promotions". Journal of Marketing Management Conduit, J.; Matanda, M.J. and Mavondo, F.T. (accepted October, 2013). Balancing the Act: The Implications of Jointly Pursuing Internal Customer Orientation and External Customer Orientation. Journal of Marketing Management Gountas, S.; Gountas; J; Mavondo, F.T and Souter, J (accepted September, 2013). Delivering good service: Personal resources, job satisfaction and nurses customer (patient) orientation. Journal of Advanced Nursing Saleh, Abu; Ali, Yunus and Mavondo. F.T (accepted, August, 2013). Drivers of Importer Trust and Commitment: Evidence from a developing country, Journal of Business Research Abubakar, B and Mavondo, F.T. (accepted June, l 2013). Tourism Destinations: Antecedents to Customer Satisfaction and Positive-Word-of-Mouth. Journal of Hospitality Marketing & Management


Gountas, S, Gountas, J. and Mavondo, F.T. (forthcoming) "Exploring the Associations between Standards for Service Delivery (Organisational Culture), Co-Worker Support, SelfEfficacy, Job Satisfaction and Customer Orientation in the Real Estate Industry" . Australian Journal of Management Zubcevic, N.; Luxton, S. and Mavondo, F.T. (2012). Achieving at University and Beyond: Does it Help to be Good Looking? Asia Pacific Journal of Marketing and Logistics Education (Special Issue), 24 , 5,785 - 804. Bridson, K. Evans, J; Mavondo, F. & Minkiewicz,, J. (2013), Retail brand orientation, positional advantage and organisational performance. The International Review of Retail, Distribution and Consumer Research, 23, Issue 3, 245-264. Anisimova, T. and Mavondo, F.T. (2014). Aligning Company and Dealer Perspectives in Corporate Branding: Implications for Dealer Satisfaction and Commitment, Journal of Businessto-Business Marketing, 21:1, 35-56, DOI: 10.1080/1051712X.2014.857501 Malhotra, N.; Mavondo, F.; Mukherjee, A., and Hooley, G. Service quality of frontline employees: A profile deviation analysis, (2013). Journal of Business Research , Volume 66, Issue 9, (September), 1338–1344. Che-Ha, N., Mavondo, F.T. and Mohd-Said, S. Performance or learning goal orientation: Implications for business performance (2014). Journal of Business Research, 67, 1, (January), 2811–2820. Chao, Chih-Wei, Reid, M., Mavondo, F.T. (2012). Consumer innovativeness influence on really new product adoption, Australasian Marketing Journal 20, 211–217. Weerawardena, J. and Mavondo, F.T. (2011). “Capabilities, innovation and competitive advantage”, Industrial Marketing Management, 40, 8, 1220-1223. Huang, Y, Oppewal, H. and Mavondo, F.T. The Influence of Ethnic Attributes on Ethnic Consumer Choice of Service Outlet European Journal of Marketing, 47, 5/6; 877-898. Gountas, S., Mavondo, F, Ewing, M.T. and Gountas, J. (2011), ‘Exploring the effects of perceived service provider sincerity on consumers’ emotional state and satisfaction during service consumption’, Tourism Analysis, 16, 4, 393-403. Minkiewicz, J.; Evans, J, Bridson, K, and Mavondo F.T.(2012) Corporate image in the leisure services sector. Journal of Services Marketing, 25/3 (2011), 190-201 Tan, Y.C.; Mavondo, F.T. and Worthington, S. (2011) Organisational Capabilities and relationship quality: performance implications for palm oil processors in Malaysia. Asia Pacific Journal of Marketing and Logistics Vol 23, 2, 2011


5. Nasution, H.; Mavondo, F.T, Matanda, M and Ndubisi, N. (2011) Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value. Industrial Marketing Management 40 (2011) 336-345

Anisimova, T. And Mavondo, F.T. (2010). Performance implications of salespeople— management misalignment on Corporate Brand. European Journal of Marketing, 44, 6, 771-796.

Vengesayi, Sebastian; Mavondo, Felix T.; Reisinger, Yvette (2009). Tourism Destination Attractiveness: Attractions, Facilities, and People as Predictors, Tourism Analysis, 14, 5, 621636 Evans, Jody, Mavondo, Felix T. and Bridson, Kerrie. (2008) “Psychic Distance: Antecedents, Retail Strategy Implications and Performance Outcomes, Journal of International Marketing, 16, 2, 32-63. Nasution, H. and Mavondo, F.T (2008) Organisational Capabilities: Antecedents and Implications for Customer Value, European Journal of Marketing,42, 3 /4 , 477-501 Nasution, H and Mavondo, F.T (2008), Customer Value: What Managers believe they deliver and what Customers believe they Receive, International Journal of Tourism Management, 204213. Edwards, R.; Gut, A.M, and Mavondo F.T (May, 2007). Buyer animosity in business to business markets: Evidence from the French nuclear tests, Industrial Marketing Management, Volume 36, Issue 4, 483-492 Reisinger, Y and Mavondo, F.T. (2006) Structural Equation Modelling: Critical Issues and New Development.. Journal of Travel and Tourism Marketing " 21 (4), 41-72 Reisinger, Y and Mavondo, F.T. (2006). Cultural Differences in Travel Risk Perception, Journal of Travel and Tourism Marketing, 20 (1), 13-31. Reid, M., Luxton S., and F. Mavondo. (2005) The Relationship between IMC and Its Antecedents: Marketing Orientation and Brand Orientation. Journal of Advertising 34, 4, 11 - 24. Mavondo, F. T., Chimhanzi, G and Stewart, J. (2005). Learning Orientation and Market Orientation: Relationship with Innovation , Human Resource Practices and Performance, European Journal of Marketing,39, 11/12, 1235-1263. Mavondo, F.T. and Reisinger, Y. (February 2005). "Travel Anxiety and Intentions to Travel Internationally: Implications of Travel Risk Perception", Journal of Travel Research (2005) Vol. 43, No 3, .212-225.


Reid, M., Luxton S., and F. Mavondo. (2005) The Relationship between IMC and Its Antecedents: Marketing Orientation and Brand Orientation. Journal of Advertising 34, 4, pg 11 24. Mavondo, F.T. and Reisinger, Y. (February 2005). " Travel Anxiety and Intentions to Travel Internationally: Implications of Travel Risk Perception" has been published in the Journal of Travel Research (2005) Vol. 43, No 3, p.212-225. Reisinger, Y and Mavondo, F.T. (December 2004). “Exploring the relationships among psychographic factors in the female and male youth travel market”, Tourism Review International (USA), 8(1) in press Tsarenko, Y., Mavondo, F., Gabbott, M., Hooley, G. and Greenly G. (2004). Tradeoffs in customer-employee focus: implications on boundary-spanning capabilities, The Journal of Euromarketing 14 (1/2). De Lange, P and Mavondo, F.T. (2004). Gender and Motivational Differences in Approaches to Learning by a Cohort of Open Learning Students, Accounting Education: An International Journal, 13, 4, 431-448. Farrell, M and Mavondo, F.T, (2004) “The effects of downsizing strategy and reorientation strategy on learning orientation” Personnel Review, 33, 4, 383-402 Mavondo, F., Gabbott, M. and Tsarenko, Y. (2004) International and Local Student Satisfaction: Resources and Capabilities Perspective. Journal of Marketing for Higher Education, 14, 41-60. Reisinger, Y. and Mavondo, S. (2004) “Modeling psychographic profiles: A study of the US and Australian student travel market”, Journal of Hospitality and Tourism Research (USA) 28(1): 44-65. Mavondo, F.T. and Farrell, M. (2003). Cultural Orientation: Its Relationship with Market Orientation, Innovation and Organisational Performance. Decision Science, 241-249. De Lange, P. and Mavondo, F.T (2003). “Integrating a Virtual Learning Environment into an Introductory Accounting Course: Determinants of Student Motivation”, Accounting Education, an International Journal, Volume 12 Mavondo, F.T., Tsarenko, Y and Gabbott, M. (2003). Measurement Invariance of Marketing Instruments: An Implication across Countries. Journal of Marketing Management 19 (5-6), p. 523-540. Evans, J and Mavondo, F.T. (2002) “Psychic Distance and Organisational performance: An Empirical Examination of I International Retailing” Journal of International Business Studies, 33,3, 515-532.


Reisinger, Y. and Mavondo, F ( 2002) “Determinants of youth travel markets’ perceptions of tourism destinations”, Tourism Analysis: An Interdisciplinary Journal, Volume 7, (3) 55-66. Reisinger, Y. and Mavondo, F and Weber, S (2002) “Australian and Croatian youth travel markets: are they different?’ Tourism, Culture and Communication Vol. 3, 61-69. Mavondo, F.T and Rodgrigo, E. (2001). "The effects of relationship dimensions on interpersonal and interorganisational commitment in organizations conducting business between Australia and China". Journal of Business Research, 52, 1, 111-121 Conduit, J. and Mavondo, F.T (2001). "Does internal customer orientation matter?" Journal of Business Research, 51, 1, 11-24 Mavondo, F. T. (2000). “Regulation, Deregulation and Organisational adaptability”, Journal of Business Research, 50, (3). Jody, E, Treadgold, A. and Mavondo, F.T. (2000). “Explaining export development through psychic distance”. International Marketing Review; 17:2, p. 164-169. Mavondo, F.T. (2000). “Marketing as Adaptation: Example from a developing economy”. Marketing Intelligence and Planning, 18, 5, 256-272. Evans, J., Treadgold, A. and Mavondo, F.T. (2000). “Performance of International Retailers: A suggested Theoretical Framework”. International Marketing Review, 17, 4/5, 373-391 De Lange. P. and Mavondo, F.T. (2000). “Business Student Progress in Open learning courses: A test and Reconceptualisation of Kember’s Model”, Asian Review of Accounting, 8, 1,106-122. Mavondo, F.T. and Farrell, M. (2000). “Measuring Market Orientation: Are there Differences between Business Marketers and Consumer Marketers?”, Australian Journal of Management 25,.2 (September ), 223-244. Mavondo, F. T. (1999) “Market Orientation: Scale Invariance and Relationship to Generic Strategies across Two Countries”. Journal of Market-Focused Management, 4 (2) (August), 125142. Mavondo, F. T. (1999). “Environment and Strategy as antecedents for marketing effectiveness and organisational performance”. Journal of Strategic Marketing, 7 (Dec), 237-250. Yamin, S., Mavondo, F. T. and Gunasekran, A (1999). “Innovation and its implications for performance: A study of Australian Manufacturing Companies”. International Journal of Technical Innovation, 17, 5, 495-503. Yamin, S, F. Mavondo, F. T., Gunasekran, A. and Sarros, J. (1997). “A Study of Competitive Advantage, Organisational Innovation and Organisational Performance among Australian Manufacturing companies”. International Journal of Production Economics 52, 161-172.


Schroder, W.R and Mavondo, F. T. (1996) “ The Government/Agribusiness Interface: Conceptual Issues and Viewpoints From the Australian Food Manufacturing Sector”, Review of Marketing and Agricultural Economics, 64 (August 1996) p 125-134 Schroder,W.R. and Mavondo, F. T. (1995). "The Industrialisation of Agriculture: Overseas Experience and Implications for Australia", Australasian Agribusiness Review 3 (1), July, 1995, p25-35. Schroder,W.R. and Mavondo, F. T. (1994). "Strategy/Environment/Performance Linkages in Agribusiness: Conceptual Issues and a Developing Country Example", Agribusiness: An International Journal 10 (5), 419-429. Wallace, L.T, Schroder,W.R. and Mavondo, F. T. (1993)."Cooperatives, Statutory Marketing Organisations and Global Business Strategy" Agribusiness: An International Journal 9 (2). Final Reports of Commissioned Research Schroder,W.R. and Mavondo, F. T. (1997). Private/Public Linkages in Agribusiness, Final Report to Rural Research and Development Corporation, August. Schroder,W.R. and Mavondo, F. T. (1997). Linkages Relationships and Performance in Australian Food Manufacturing, Final Report to Rural Research and Development Corporation, September. REFERRED CONFERENCE PAPERS From 2010 onwards no conference papers are reported as part of overall Departmental strategy Mavondo, F. T., Nasution, H. N., Wong, E., 2009, The organisational embeddedness and capabilities linkages: Implications for organisational performance, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-9. Mulyanegara, R. C., Tsarenko, Y., Mavondo, F. T., 2009, Perceived market orientation and church participation, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-9. Reid, M., Worsley, T., Mavondo, F. T., 2009, Gatekeeper influence on food acquisition, food preparation, and family diet, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8. Chao, C., Reid, M., Mavondo, F. T., 2009, The influence of consumer innovativeness on really new product adoption, Australian and New Zealand Marketing Academy


(ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-7. Lu, Y., Mavondo, F. T., Qui, L., 2009, Factors influencing the choice of overseas study by undergraduate and postgraduate Chinese students, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-7. Yakimova, R., Mavondo, F. T., Freeman, S. M., 2009, Effective corporate reputation maintenance: The importance of codification, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-7. Van Zanten, R., Reid, M., Mavondo, F. T., 2009, Social and situational influences on cross-category consideration, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8. Tsafack, E., Mavondo, F. T., 2009, The sustainability or otherwise of services imports: Experiences in developed economies, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8. Chen, S., Mavondo, F. T., 2009, The efficacy of the predictions for customer retention in an interactive relationship, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Australia, pp. 1-8. Zaman, M., Mavondo, F. T., 2009, The role of partnership characteristics, relationship quality and organisational capabilities on alliance outcomes, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Australia, pp. 1-8. Nasution, H. N., Mavondo, F. T., 2006, Explaining inconsistency between manager and customer, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics, 23 May 2006 to 26 May 2006, European Marketing Academy, Athens Greece, pp. 1-7.


Reid, M., Thompson, P., Mavondo, F. T., Brunso, K., 2009, Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to Jiang, W., Mavondo, F. T., 2009. Developing dynamic capability through partnership: The role of capabilities, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-11. Lioa, Y-H. And Mavondo, F.T. (ANZMAC 2008). Organisational Justice and Salesforce Motivation Minkiewicz, J. Evans, J.; Bridson K. And Mavondo, F.T(ANZMAC 2008). An Investigation of Corporate Image, Customer Satisfaction and Loyalty - More than just Monkey Business Zaman, M and Mavondo, F.T (ANZMAC 2008). Measuring Alliance Success: The Role of Strategic Fit Nasution, H. Grant, K. and Mavondo, F.T. (ANZMAC 2008). Mediating Role of Brand Equity in the Marketing - Sales and Business Performance Relationship. Mavondo, F.T., Hooley G. and Wong, V. Configuration Theory: Fit as Coalignment ANZMAC 2007, University of Otago, Dunedin, New Zealand Liao, Y.S , Mavondo, F.T. and. Kennedy, R. The Impact of Organisational Justice on Independent Salespeoples’ Intent to Stay ANZMAC 2007, University of Otago, Dunedin, New Zealand (Best Paper Award)

Zubcevic, N., Reid M. and Mavondo F.T. Models, Media and the Perceptions of Young Women ANZMAC 2007 University of Otago, Dunedin, New Zealand Nausution, H. and Mavondo, F.T. The Whole is Greater than the Sum of its Parts: Coalignment and Its Implications for Customer Value, ANZMAC 2007 , University of Otago, Dunedin, New Zealand Bove, L. and Mavondo F.T. An Attempt to Validate the Construct "Relationship Strength" Between a Customer and Service Worker, ANZMAC 2007, University of Otago, Dunedin, New Zealand

Minkiewicz, J., Mavondo, F.T. and Bridson, K. Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder perspective. ANZMAC 2007 University of Otago, Dunedin, New Zealand Luxton, S. Reid, M.; and Mavondo, F.T. IMC, its Antecedents and Brand Performance ANZMAC 2007, University of Otago, Dunedin, New Zealand


Mavondo, F.T, Hooley and Wong, V. (2006). Configuration theory ANZMAC 2006, QUT, Brisbane, Australia Mavondo, F.T, Hooley and Wong, V. (2006). Configuration Theory in Marketing Models: Fit as Coalignment EMAC 2007, forthcoming.

Zaman, M. and Mavondo, F.T.(2006). Implications of Fit among Partnership Characteristics, Relationship Management, and Organisational Capabilities for the Measurement of Alliance Success – A Research Agenda, AZMAC, 2006, QUT, Brisbane, Australia Mavondo, F.T and Lim, Su Kiat "Competitive agility: marketing capabilities as antecedents" IAABD, Atlanta, Georgia, USA (Best paper and Prize) 2004 Stewart, J. and Mavondo F. T. (2004). "The Impact of Individual Components of Market Orientation and Learning Orientation on Innovation and Performance." Western Decision Sciences Institutes Conference, Mexico, April, 13 -17, 2004. Stewart J., & Mavondo F. T. (2004 ). "Organisational Learning Profiles and their Effects on Market Orientation, Innovation and Performance", (British Academy of Management Conference (BAMS), Scotland, 30 August-1 Sept, 2004). Tsarenko, Y., Mavondo, F., Gabbott M. (2004) Tradeoffs In Stakeholder Orientation: Customer versus Employee Focus, EMAC, May 18-21, Murcia, Spain. Stewart, J. and Mavondo, F.T "Conceptual Learning orientation and Market Orientation: Benefits from operationalising dimensions" Western Science Decision Conference June, 2004. Stewart, J. and Mavondo, F.T. "Modelling the dimensions of learning orientation and market orientation: Implications for organisational innovation and performance" British Academy of Management Conference August, 2004. Mavondo, F.T "Translating Learning, Orientation, Market orientation and Innovation into performance outcomes” Global Business and Technology Conference, Cape Town, South Africa, 2004 Anisimova, T and Mavondo, F.T (2003): Aligning Stakeholder Chasms: The Academic and Managerial Challenges, Australia and New Zealand Marketing Academy, University of South Australia Gountas, S.J and Mavondo, F.T. (2003) Self-concept and Motivation as predictors of Actual Customer Behaviour . Australia and New Zealand Marketing Academy, University of South Australia Che Ha, N. and Mavondo, F. T. (2003) Organisation Learning: The role of Goal orientation and Marketing capabilities. Australia and New Zealand Marketing Academy, University of South Australia


Matanda, M.J. and Mavondo, F.T. (2003). Antecedents to and Outcomes of Customer Satisfaction for Markets Frequented by Generation Xers. Australia and New Zealand Marketing Academy, University of South Australia Valos, M. and Mavondo, F.T. (2003). Aligning Marketing Strategy and Marketing Implementation for Marketing Performance. Australia and New Zealand Marketing Academy, University of South Australia Hardley, F. and Mavondo, F.T. (2003). Institutional and Task Environment Influence on Capability Development. Australia and New Zealand Marketing Academy, University of South Australia Su Kiat, L. and Mavondo, F.T (2003). Organisational Resources and Agility implications for Organisational Performance. Australia and New Zealand Marketing Academy, University of South Australia Lim, Su Kiat and Mavondo, F.T. “Organizational adaptability: Determinants and implications” Global Business and Technology Conference, Budapest , July, 2003. Lim, Su Kiat and Mavondo, F.T. “The mediating role of organisational adaptability in the relationship between resources and organizational performance” IAABD, April, 2003, University of Westminster, England, 2003 Binta, Abubakar and Mavondo, F. T. “ Differences between domestic and international tourists in their evaluation of the tourist servicescape” IAABD, April, 2003, University of Westminster, England, 2003 Chimhanzi, J. and Mavondo, F.T “Learning orientation, market orientation and human resource practices: an Australian perspective” World marketing Congress, June, 2003, Curtin University, Australia. Mavondo, F. T. and Vengesayi, S. “Tourism Risk Assessment: A Cross Regional Comparison” Global Business and Technology Cnference, Turkey, June, 2002. Michael Valos, Mavondo, F.T. “Marketing Performance – A Comparison of Pure Strategies versus Mixed Strategies” ANZMAC, Deakin University, December, 2002. Evans, Jody and Mavondo, F.T. “Psychic Distance: The Construct and Measures” American Marketing Association, Santiago, July 2002. Vengesayi, S. and Mavondo, F.T. “Tourism Risk Assessment: An Empirical ANZMAC, Deakin University, December, 2002

Examination”

Mavondo, F.T. and Moswete, N. “Business orientation and organizational innovation and performance” IAABD, Port Elizabeth, May 2002.


Freer, C. and Mavondo, F.T. “Strategic Alliances: the contribution of unique capabilities after the consummation of the relationship” ANZMAC, Deakin University, December, 2002 Bridson, K. and Mavondo, F. T. “Brand orientation: Implications for retailing and organisational performance” ANZMAC, Deakin University, December, 2002 Mavondo, F.T. and Moswete, N. “ The dark side of Tourism: Experiences from Botswana” IAABD, Port Elizabeth, May 2002. Binta, A. and Mavondo, F. T. “Gender differences in risk assessment among tourists” IAABD, Port Elizabeth, May 2002. Kennedy, R and Mavondo, F.T. “ AQ model of Direct Selling: Implications for decision to stay or quit” ANZMAC, Deakin University, December, 2002. Evans, J. and Mavondo, F.T. (2001). “An Alternative operationalisation of Cultural distance”, Australia New Zealand Marketing Academy, Massey University, New Zealand. Abubakar, B. and Mavondo, F.T. (2001). “Tourism Servicescape: A conceptual overview”, Australia New Zealand Marketing Academy, Massey University, New Zealand Abubakar, B. and Mavondo, F.T. and Klulow, V. (2001). “Customer satisfaction with Retail outlets”. Australia New Zealand Marketing Academy, Massey University, New Zealand Bridson, K. and Mavondo, F.T. (2001). “Brand Orientation: Another explanation of Retail performance”, Australia New Zealand Marketing Academy, Massey University, New Zealand Mavondo, F. T. (2001). “Learning orientation: its structure in two industries”, Australia New Zealand Marketing Academy, Massey University, New Zealand Tsarenko, Y. and Mavondo, F.T. (2001). “Resources and capabilities as determinants of student satisfaction: Do local and Foreign student differ”, Australia New Zealand Marketing Academy, Massey University, New Zealand Matanda, M. and Mavondo, F.T. (2001). “ Effects of Market Orientation and supply chain efficiency on business performance”, Australia New Zealand Marketing Academy, Massey University, New Zealand Banzon , A.; Schroder, W.R. and Mavondo, F.T. (2001). “Strategy, strategy implementation and exporfomance in developing economy”, Australia New Zealand Marketing Academy Massey University, New Zealand Zaman, M. and Mavondo, F.T. (2001). “Measuring Strategic alliance success: a Conceptual overview”, Australia New Zealand Marketing Academy, Massey University, New Zealand


Bridson, K.; Mavondo, F.T. and Evans, J. (2001). “An Australian Perspective on the Relationship Between Standardization of the Retail Offer, the Retail Brand and Organizational Performance”, World Marketing Congress, Cardiff, Wales, UK . Hardley, F. and Mavondo, F.T. (2001). “The Structure of Cooperation Among Professionals: Implications for Organisational Performance”, World Marketing Congress, Cardiff, Wales, UK. Mavondo, F.T. and Hardley, F. (2001). “The Marketing Implications of Competition, CoOperation”, World Marketing Congress, Cardiff, Wales, UK . Matanda, M.; Mavondo, F.T. and Schroder, W.R. (2001). “Measuring Supply Chain Efficiency within Horticultural Marketing Channels”, World Marketing Congress, Cardiff, Wales, UK . Mavondo, F.T. (2001). “Scale Generalisability: How to Choose Between Equally Plausible Marketing Constructs”, World Marketing Congress, Cardiff, Wales, UK. Freeman, S. and Mavondo, F.T. (2001). “Consumer Ethnocentrism: Implications for export marketing” World Marketing Congress, Cardiff, Wales, UK . Reisinger, Y. and Mavondo, F. T. (2001) “Gender differences in the psychographic profiles of the youth travel market”, Annual Travel and Tourism Research Association conference, Niagara Falls, Ontario, Canada, October 13-16. Reisinger, Y. and Mavondo, F. T. (2001) “Determinants of youth travel markets’ perceptions of tourism destinations”, 32nd Annual Travel and Tourism Research Association Conference (TTRA), Fort Myers, Florida, USA, June 10-13. Reisinger, Y. and Mavondo, F. T. and Weber, S. (2001) “Modeling psychographic profiles of the youth travel market”, TTRA – European Chapter International Conference in Tourism Research and Education, “Creating and Managing Growth in Travel and Tourism”, MalmoSkane, Sweden, April 22-25. ISBN 91-631-1083-0 Matanda, M.., Mavondo, F.T. and Schroder, W.R. “Do Primary Producers and Retailers conceptualise Market Orientation equally”, International Academy of African Business Development (April 2001). Virginia, USA Mavondo, F.T. and Rugimbana, R.. "Culture: Its Influence on Market Orientation and Performance” International Academy of African Business Development (April 2001). Virginia, USA Rugimbana, R. and Mavondo, F.T. “Marketing Education: Issues in Developing Economies, International Academy of African Business Development (April 2001). Virginia, USA Yamin, S. and Mavondo, F.T. “Innovation Profiles: Implications for organisational characteristics”, Pan-Pacific Conference, Santiago, Chile (August 2001)


Yamin, S. and Mavondo, F.T. (2000). “Organizational innovation: relationship with functional strategies and organisational performance.” American Marketing Society Conference (June). Stewart, J. and Mavondo, F. T. (2000). “Learning orientation, market orientation, innovation orientation and organisational performance”. Western Decision Science Conference, Hawaii, USA (March). Evans , J. and Mavondo, F. T. (2000). “Cultural and business differences: their impact on organisational performance of international retailers.” American Marketing Association Conference (June) Buenos Aires. Argentina. Conduit , J. and Mavondo, F. T. (2000). “Internal Customer Orientation and Service Performance.” American Marketing Association Conference (June) Buenos Aires. Argentina. Matanda, M., Mavondo, F. T. and Bill Schroder (2000). “The dynamics of customer satisfaction in fresh produce markets: An empirical example from a developing economy. 2000 International Food and Agribusiness Management Association (IAMA) Chicago.Illinois, USA (June). Mavondo, F. T., Zaman, M and Abubakar, B. (2000). “Student satisfaction with tertiary institution and recommending it to prospective students.” Australia New Zealand Marketing Academy. Valos, M. and Mavondo, F. T. (2000). “Management Fads and Buzzwords: Any Help for Marketing Implementation?” Australia New Zealand Marketing Academy. Brennan, L. and Mavondo, F. T. (2000). “Motivation to search for information on Universities”. Australia New Zealand Marketing Academy Hardley, F. and Mavondo, F. T. (2000). “The relationship between learning orientation, market orientation and organisational performance Australia New Zealand Marketing Academy. Mavondo, F. T. and Hardley, F. (2000). “The marketing implications of competition, cooperation.” Australia New Zealand Marketing Academy. Matanda, M., Mavondo, F. T. and Bill Schroder (2000). Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection. Institute of Marketing Management Conference, Cape Town, South Africa Schroder, W.R., Mavondo, F. T. and Yusuf , E., (2000). “The Influence of Power and Conflict on Cross Cultural Business-to Business Relationships.” Australia New Zealand Marketing Academy Conduit , J. and Mavondo, F. T. (2000). “Employee perceptions of market orientation: Implications for evaluating organisational processes.” Australia New Zealand Marketing Academy Wong, E. and Mavondo, F. T. (2000). “Market Orientation: when does it not matter?” Australia New Zealand Marketing Academy


Mavondo, F. T. (1999). “Environment and Strategy as antecedence to marketing effectiveness and Organisational Performance. Academy of Marketing Science Conference May, 1999: Miami USA). Farrell, M and Mavondo, F. T. (1999). ‘On Measuring Market Orientation” EMAC 99 (July). Schroder , W.R. and Mavondo, F. T. (1999). “The Agribusiness/Government Interface: A Business Strategy Perspective”. 2ND International Agribusiness and Food –Channel Conference. Florence, Italy (July 1999). Matanda, M., Mavondo, F. T. and Schroder, W.R. (1999). “A Comparison of Relationships and Adaptability of Primary Producers with Domestic and Export Customers: A supplier perspective”. Academy of International Business: Southeast Asia Region, p. 238-246. Mavondo, F.T. and Farrell, M. (1999). “Measuring Market Orientation in Different Populations.” (Australia New Zealand Marketing Academy ) Matanda, M., Mavondo, F. T. and Schroder, W.R. (1999). “Customer satisfaction and loyalty among horticultural consumers.” Australia New Zealand Marketing Academy Mavondo, F.T. and Tan, A. (1999). “Reconceptualising the CETSCALE (Consumer Ethnocentric Tendency Scale).” Australia New Zealand Marketing Academy Conduit , J. and Mavondo, F. T. (1999). “The characterisation of moderators of the relationship between functional strategies and market orientation.” Australia New Zealand Marketing Academy Evans, J., Treadgold, A. and Mavondo, F.T. (1999). “Psychic Distance: A Suggested Theoretical Framework to Explain the Organisational Performance of International Retailers”. Australia New Zealand Marketing Academy Mavondo, F. T. and Schroder, W.R. (1998). "Power, Cooperation and Commitment in Business Relationships in the Australian Food Manufacturing Sector". The Third International Conference on Chain Management in Agribusiness and the Food Industry, Ede, The Netherlands. Rodrigo, E. Mavondo, F. T and Schroder, W.R. (1999). “Relationship Antecedents: Impact on Interpersonal and Interorganisational Commitment in a Cross-Cultural Study of Australia and China”, to Conference on The New International Business Environment: China’s Economic Reform, Growth Centres, International Trade Relations and the Global Economy pp197-205, Shanghai, June. Conduit, J. and Mavondo, F. T. (1998). “Internal Customer Orientation: Does it really matter?” American Marketing Association Conference (Winter) Conference-USA) (Judged best papers in its track) Mavondo, F. T. and Banzon, A. (1998). “International marketing Issues for a developing Country” American Marketing Association (Summer) Conference-Vienna)


Mavondo, F. T. and Conduit, J. (1998). “Determinants of Internal Customer Orientation and Market Orientation” American Marketing Association (Summer) Conference-Vienna) (Judged best paper in its track) Mavondo, F. T. and Schroder, W.R. (1998). “Marketing Orientation, Inter-firm Relationships and the Resource Based Theory of the Firm: Towards an Integrative Theory”, Australia New Zealand Marketing Academy 1998, 2342-2357. Valos, M. and Mavondo, F. T. (1998). “Implementing the Porter Strategy Types”, Australia New Zealand Marketing Academy 1998, 2714-2727. Mavondo, F. T. (1998). “Environment and Organisational Culture as Antecedents for Organisational Processes and Performance”, Australia New Zealand Marketing Academy, 14511469. Mavondo, F. T. (1998). “Market Orientation: Reconceptualising Dimensionality and Implications for Organisational Performance”, Australia New Zealand Marketing Academy, 1430-1450. Conduit , J. and Mavondo, F. T. (1998). “Market Orientation: Construct Validity and Generalisability Across Industries In Australia.”, Australia New Zealand Marketing Academy, 1414-1429 O’Keef, M., Mavondo, F. T. and Schroder, W.R (1998). “The Resource-Advantage Theory of Competition: Implications for Australian Agribusiness”. Agribusiness Perspective Papers Vol 2, 1-13. Agribusiness Association of Australia. Banzon , A. and Mavondo, F. T. (1998). “Environment, Strategy and Implementation: Implications for export success from LDC: A case of exporters from the Philippine”. Academy of Marketing Science Conference, Quebec, Canada Rodrigo, E., Mavondo, F. T and Schroder, W.R. (1997). “Intra-Country Versus Inter-Country Interpersonal Business Relationships: A Comparison of Australian and Chinese Companies”, Proceedings: Australia and New Zealand Marketing Educators’ Conference, 1997. Mavondo, F. T and Rodrigo, E., (1997)“Cross-Cultural Model of the Social Aspects of WesternChinese Business Relationships” Academy of Marketing Science: Eighth Biannual World Marketing Congress. Kuala Lumpur 24-27 June 1997. Banzon, A., Mavondo, F. T and Schroder, W.R (1997). “A Marketing Strategy-ImplementationPerformance Model for LDC Export Ventures”, Proceedings: Australia and New Zealand Marketing Educators’ Conference. Mavondo, F. T (1997). “Cultural Homogeneity vs Cultural Diversity: Implications for Marketing and Organisational Performance”. Proceedings: Australia and New Zealand Marketing Educators’ Conference.


Conduit , J. and Mavondo, F. T. (1997). “Internal Customer orientation: Determinants and Consequences” Proceedings: Australia and New Zealand Marketing Educators’ Conference. Rodrigo, E. and Mavondo, F. T (1997). “A Cross-Cultural Study of Western-Chinese Business Relationships: A study of Australia and China” 6th Symposium on Cross-Cultural Consumer and Business Studies. Honolulu. Hawaii. Mavondo, F. T and Schroder, W.R (1996). “Relationship marketing among Australian Food manufacturers: Empirical Findings” Second International Agribusiness and Food Channel Management. Wageningen, Ede, The Netherlands, May. Schroder, W.R and Mavondo, F. T. (1996) “The Government/Agribusiness Interface: Conceptual Issues and Viewpoints from the Australian Food Manufacturing Sector”, Invited paper presented to the Australian Agricultural and Resource Society 40th Annual Conference, February. Mavondo, F. T. (1996). “Organisational Culture: Impact on Marketing and organisational Performance in the Food Industry in Zimbabwe. ” Southern Africa Marketing Research Association 18th Convention. 1996. Swaziland. Mavondo, F. T. and Schroder, W.R (1996). “The performance implications of marketing adaptation: a marketing perspective”. Southern Marketing. Adelaide. South Australia Mavondo, F. T. (1996)“Market Orientation: the construct, forms and performance implications: A Structural Model.” Southern Marketing (1996). Adelaide. South Australia. Kelly, A., Schroder, W.R and Mavondo, F. T. (1996). “Power, and cooperation in business to business linkages in the Australian food manufacturing sector: conceptual issues and perspectives from food company executives” Southern Marketing (1996). Adelaide. South Australia. Mavondo, F. T. and Schroder, W.R (1995). "Performance Implications of Environment-Strategy Fit: An Empirical Test in an Emerging Economy and a Methodological Extension" Proceedings Strategic Management Society Conference, Mexico City. Mavondo, F. T. and Schroder, W.R (1994). "Organisational adaptability in the food manufacturing sector". Proceedings of The International Agricultural Economics Conference. Harare. Zimbabwe. Yamin, S., Mavondo, F. T., Sarros, J and Sohal, A (1994). "Business Strategy and Innovation in Australian Manufacturing Industry" Proceedings of Management Conference, Bangkok. Thailand. Mavondo, F. T. and Schroder, W.R (1993). "The Performance Implications of Strategic Adaptability: A Marketing Perspective", Paper presented to the Australia New Zealand Marketing Educators' Conference, November.

