Marketing. Theory and practice on approaching marketing issues. Paul Baines,
Chris Fill, Kelly Page. Oxford University Press, 2010. Social Media Marketing.
Business Resources www.bsria.co.uk/business Example reading materials for business are listed below. Please contact the Information Centre for further information.
Order articles from the following magazines and journals: The Economist Financial Times Harvard Business Review * Also see our training courses.
Marketing Corporate reputation and competitiveness Reputation research including media management, crisis management, use of logos and other aspects of corporate identity. Gary Davies, Rosa Chun, Rui Vinhas, Da Silva, Stuart Roper Routledge, 2002
Principles of Marketing, 14th ed. Learn how to create customer value, target the correct market, and build customer relationships. Philip Kotler and Gary Armstrong Pearson Education, 2012
Marketing Theory and practice on approaching marketing issues. Paul Baines, Chris Fill, Kelly Page Oxford University Press, 2010
Social Media Marketing How to make the most of social media in any company or industry. Liana Evans, Que, 2010
Web analytics 2.0 Next-generation framework with reference to web, on-line marketing and advertising. Avinash Kaushik, Wiley, 2009
Finance and accounting th
Accounting for Managers, 4 ed. Accounting for non-financial managers with examples from manufacturing, retail and service industries. Paul M. Collier Wiley, 2012
Performance and organisational management Creating sustainable performance Tries to find an answer to how organisations can help employees thrive. Spreitzer G, Porath C January 2012 Harvard Business Review, January/February 2012, Vol.90 (1/2), 93-99 Organisational behaviour Colquitt, Jason A McGraw-Hill Higher Education, 2011
Management and leadership Leadership is a conversation How to improve leadership communication and employee engagement. Groysberg B, Slind M, June 2012 Harvard Business Review, June 2012, Vol.90 (6), 76-84 Teamwork on the fly Introduces the concept of "teaming", which means flexible teamwork. Edmondson A C, April 2012 Harvard Business Review, April 2012, Vol.90 (4), 72-80
Risk management Managing risks: a new framework Presents a new risk management strategy based on three categories of risk: preventable, strategy and external risks. Kaplan R S, Mikes A, June 2012 Source: Harvard Business Review, June 2012, Vol.90 (6), 48-58, 60
Products and operation management Six myths of product development Six misconceptions that undermine planning, execution and evaluation of product development. Thomke S, Reinertsen D, March 2012 Source: Harvard Business Review, May 2012, Vol.90 (5), 84-92, 94 Operations and supply chain management Jacobs, F. Robert McGraw Hill, 2011 th
Operations management, 4 ed Dan Reid, Nada R. Sanders Wiley 2010
Business Resources © BSRIA
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Project Management Project management : the managerial process Larson, Erik W, 1952McGraw-Hill, 2011.
General rd
Global business environment 3 edition Janet Morrison Palgrave th
Business in context, 5 edition David Needle
Business Resources © BSRIA
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