Social Media - EUPHA Conference

Social Media = Public Health Sinclair, C. T. (2012). Social Media = Public Health. Journal of Pain and Symptom Management, 43(2), 367. http://doi.org/10.1016/j.jpainsymman.2011.12.089

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

Introductions


Stefan Buttigieg

Specialist Trainee in Public Health Medicine

Mobile & Web Developer MD Geeks Founder – Facebook Fan Page Author

MSc Candidate – Health Informatics & Public Health

Twitter - @karambinu Facebook – Stefan Buttigieg Snapchat – stefanbuttigieg LinkedIn – Stefan Buttigieg Youtube – karambinu Google+ - Stefan Buttigieg Instagram – stefanbuttigieg



AGENDA Why? What? How? When? @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

Why? WHY BOTHER? IS THIS JUST ANOTHER TECHNOLOGY?


SOCIAL MEDIA IN ONE MINUTE @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

31.25 million messages @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

tweets @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

17,361 profile views @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

48,611

photos uploaded @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

694,444 swipes @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

300 hours of video @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

Not Convinced Yet? SOME MORE GRAPHS….. SOURCE : STATISTA.COM


Share of individuals in the European Union (EU 28) participating in social networks from 2011 to 2015


Share of households that use desktop or portable computers to access the internet in Europe from 2005 to 2014


Mobile data traffic in Central and Eastern Europe from 2015 to 2020 (in terabytes per month)


What? SOCIAL MEDIA




Any Recommendations? THERE ARE SO MANY!


Magic

6


Facebook • • • • •

Pages/Sponsored Posts Live Location/Check-In Messaging Sharing & Editing(Photos, Videos, Albums) @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

YouTube • • • • •

Video Live-Streaming Channel Trending Videos Playlists @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

Wordpress • Blogging • Self-Hosted and Wordpress.com • Flexible and Endless Potential for Multiple Applications • Plug-in @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

• • • • •

Tweets Polls Hashtags Direct Messaging Trends Twitter


• • • •

Company Pages Professional Profile Discussion Groups Article Writing and Sharing LinkedIn @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

• Photos • Short Videos • Sponsored Posts • Photo Editing Instagram


Magic

6


How? SOCIAL MEDIA




Hootsuite

Benefits

Social Media Manager Mobile Applications

@EUPHAnxt @stefanbuttigieg #socialmedia #ephvienna #publichealth

Supports Facebook, Twitter, LinkedIn from one place

Buffer

Benefits

Social Media Manager Mobile Applications


Supports Multiple Networks Posts at the right times!

Canva.com Graphic Design Website iPad App


Fool-Proof way to create great content for Social Media at the right size and with multiple resources for design! Multiple Templates

Facebook Pages Manager Mobile Application


Manage your Facebook Pages from One Place Insights and Analytics Publish Posts, Photos, Videos and Events Manage Adverts

Twitter Mobile Application


Support Multiple Accounts Posts Direct Messaging Trends Push Notifications

Adobe Post Mobile Application Canva.com Alternative for Mobile

Creating Great and Attractive Content from your Mobile Device Templates Remix Designs


When? SOCIAL MEDIA



Bonus! WHAT ARE THE UPCOMING TRENDS….




Thank You ANY QUESTIONS


Quick Exercise SOCIAL MEDIA


Split up into groups of two/three! Try out a Twitter Search Sign up to a Social Network! Show off your profiles! Tweet about this event! Tweetstorm J Check out the Social Activity Stream of the EPH 2016 App @EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

Discussion WHAT IS THE ROLE OF SOCIAL MEDIA IN PUBLIC HEALTH
