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Suzuki Hayabusa - MBASkool
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Suzuki Hayabusa - MBASkool
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Suzuki Hayabusa. Brand Name. Suzuki Hayabusa. Parent Company. Suzuki. Category. Motorcycles. Sector. Two-wheeler. Tagline/ Slogan. The UltimateĀ ...
Suzuki Hayabusa
Brand Name
Suzuki Hayabusa
Parent Company
Suzuki
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
The Ultimate Predator; Ride the winds of change
1/4
Suzuki Hayabusa
USP
Extremely powerful engine and sporty design used in motorsports
STP
Segment
Ultra premium sports bike
Target Group
Upper middle and upper class men
Positioning
Passion for performance and precision engineering
SWOT
2/4
Suzuki Hayabusa
Strengths
1.Excellent brand name 2.High speed and performance 3.Latest innovative technology
4. Many variants of the brand make it a popular brand name
5. Use in motorsports shows its strong performance and brand credibility
Weaknesses
1.More expensive as compared to city bikesĀ 2.Cant utilise maximum power due to traffic issues
Opportunities
1.New emerging high income market 2.Better innovations
3. More strategic advertising can boost brand name
Threats
3/4
Suzuki Hayabusa
1.Threats from other competitors 2.At such a high price people might prefer cars
Competition
Competitors
1.VMAX 2.R1 3.Kawasaki Ninja 4.Ducati 5.Honda CBR
4/4
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