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Mar 5, 2012 ... The increasing globalization of production and consumption; ... in J. Brewer and F. Trentmann (eds) Consuming Cultures, Global Perspectives.
TOWARDS SUSTAINABLE CONSUMPTION AND PRODUCTION (aka Governance of Global Production)

ESPM 260 - Spring 2012 Seminar: Monday 2-4 p.m. 106 Mulford Hall CCN: 30138

Prof. Dara O’Rourke [email protected] 130B Giannini Hall

Office Hours – Wed. 3:00-5:00 pm. To sign up use: http://tungle.me/dara COURSE OVERVIEW Is it possible to regulate the environmental and social impacts of complex supply chains that stretch from our local malls to factories and farms around the world? How can we most effectively promote more sustainable production and consumption? And how can we apply different governance strategies at key “hot spots” across the life-cycle of production systems to drive innovations rather than just regulation? This seminar explores theory, policy and management questions regarding the governance of global production and consumption. The course presents existing theories of regulation and governance, assesses market and state failures, and critically analyzes emerging responses to the limits of traditional regulation. This year’s course will be particularly concerned with the central role of consumers in consumption and production systems, and in recent innovations in governance strategies. We will examine: • • • • • • • •

The increasing globalization of production and consumption; Recent marketplace and political disruptions (from the Occupy Movement to radical transparency coming to markets); Continued gaps between what consumers and corporations say about sustainability, and what they actually do; Strategies to overcome the “attitudes-behavior gap” through information, NGO campaigns, and policies/regulation. Strategies to mobilize citizen/consumers to consume less, greener, collaboratively, politically, etc.; NGO market campaigns to influence corporations; Leading corporate social responsibility and sustainability initiatives. (Are Walmart’s sustainability initiatives serious or PR? Can Nike really change its business model? Is Unilever serious about listening to consumers as it develops new products?) Innovative governance strategies to advance sustainable consumption and production.

ASSIGNMENTS This is a graduate seminar that will entail significant reading and detailed discussions of books, academic articles, and industry reports. As such, students will be expected to: 1.

Attend all of the class sessions and participate actively in discussions. This will count for 20% of the course grade. Page -1-

2.

Write reaction briefs on the readings. Students will write a one-page reaction brief on the readings for 10 of the 12 weeks. Students should email the briefs to the class list by Sunday at 5 pm each week. These reaction papers should include summaries, critiques, disagreements, questions, or reactions to the most important aspects of the readings. Reaction briefs will count for 20% of the course grade.

3.

Submit an outline for the project on March 5th, 2012. This will count for 10% of the course grade.

4.

Write a 20-page research paper on a topic related to the themes of the course (such as analyzing a new governance strategy or policy initiative). This paper will count for 40% of the course grade. Topics for the term papers, must be agreed with me in advance, based on the short written proposal, due on March 5th. Final papers are due on May 7th.

To summarize, the course grade will be based on the following activities: 20% Class participation 20% Reaction papers 10% Outline for term paper 40% Term paper

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SCHEDULE OF TOPICS AND READINGS Jan 23 - Introduction to the Course Overview of course topics, assignments, and expectations. Jan. 30 – Globalization and Capitalism Dicken, Peter, “A New Geo-Economy,” chapter 22 in D. Held and A McGrew (eds.) The Global Transformations Reader, Cambridge: Polity Press, 2000, pp.: 251-258. Castells, Manuel, “The Global Economy,” chapter 23 in D. Held and A McGrew (eds.) The Global Transformations Reader, Cambridge: Polity Press, 2000, pp.: 259-273. Gereffi, Gary, John Humphrey, and Timothy Sturgeon, “The Governance of Global Value Chains,” Review of International Political Economy, 12:1, February 2005: 78-104. Jackson, Tim, “The Age of Irresponsibility” and “Redefining Prosperity,” in Prosperity Without Growth, UK Sustainable Development Commission, 2009, pp: 19-36, http://www.sdcommission.org.uk/data/files/publications/prosperity_without_growth_report.pdf Feb. 6 – Market and Political Disruptions Roubini, Nouriel, “World Class Warfare,” Slate, Oct. 13, 2012, http://www.slate.com/articles/business/moneybox/2011/10/what_occupy_wall_street_the_arab_s pring_the_chilean_students_and.html Brown, Wendy, “Occupy Wall Street,” Theory & Event, Vol. 14, No. 4, 2011, http://muse.jhu.edu/journals/theory_and_event/v014/14.4S.brown.html Lessig, Larry, “Republic, Lost” video: http://www.youtube.com/watch?v=AxCo2bE9Gtk Pelletier, Nathan, “Of Laws and Limits: An Ecological Economic Perspective on Redressing the Failure of Contemporary Global Environmental Governance,” Global Environmental Change, 20 (2010) 220-228. Elkington, John, The Transparent Economy, Volans, 2010. Feb. 13 – Consumers as Drivers Princen, Thomas, Ken Conca, and Michael Maniates, Confronting Consumption, Cambridge: MIT Press, 2001, Chapter 1, pp: 1-20. Myers, Norman, and Jennifer Kent, “New consumers: The influence of affluence on the environment,” PNAS, vol 100, no. 8, 2003, 4963-4968. Sassatelli, R. (2006) “Virtue, responsibility and consumer choice. Framing critical consumerism,” in J. Brewer and F. Trentmann (eds) Consuming Cultures, Global Perspectives Oxford. Goleman, Daniel (2009), Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything, Broadway Book, pp.: 1-11, 83-115. Page -3-

O’Rourke, Dara, “Citizen Consumer,” Boston Review, Nov. 2011, http://www.bostonreview.net/BR36.6/ndf_dara_orourke_ethical_consumption.php Feb. 20 – President’s Day – No Class Feb. 27 – Consumer Decision-Making Jackson, Tim, “Confronting Structure,” in Prosperity Without Growth, UK Sustainable Development Commission, 2009, pp: 59-65, http://www.sdcommission.org.uk/data/files/publications/prosperity_without_growth_report.pdf Devinney, Timothy, Pat Auger, and Giana Eckhardt, “The Appeal and Reality of Ethical Consumerism,” in The Myth of The Ethical Consumer, Cambridge Univ. Press, 2010, pp: 1-15. Lindstrom, Martin, “Under Pressure: The Power of Peers,” in Brandwashed, 2011, pp: 104-130. Weber, E. U., & Stern, P. C. (2011). Public understanding of climate change in the United States. American Psychologist, 66(4), 315-328. Stern, P. C. (2011). Contributions of psychology to limiting climate change. American Psychologist, 66(4), 303-314. March 5 – Changing Consumers (in Theory) Thaler, Richard, and Cass Sunstein, Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press, 2008, pp.1-100: Jackson, Tim “Motivating Sustainable Consumption: A Review Of Evidence On Consumer Behaviour And Behavioral Change,” Policy Studies Institute: London, 2005, pp: iii-7, 105-134. Maniates, Michael, “Individualization: Plant a Tree, Buy a Bike, Save the World?” in Princen et al., Confronting Consumption, Cambridge: MIT Press, 2001, Chapter 4, pp: 43-66. Spaargaren, Gert, “Theories of Practices: Agency, Technology, and Culture,” Global Environmental Change, 21 (2011), 813-822.  Outline and bibliography for term project due. Email to Prof. O’Rourke. March 12 - Changing Consumers (in Practice) Bennett, Graceann and Freya Williams, “Mainstream Green,” OgilvyEarth, Ogilvy & Mather, April 2011. McDonald, Seonaidh, Caroline Oates, C. William Young, and Kumju Hwang, “Toward Sustainable Consumption: Researching Voluntary Simplifiers,” Psychology & Marketing, Vol. 23(6): 515–534, June 2006. Humphery, Kim, “The Simple and the Good: Ethical Consumption as Anti-Consumerism,” in Lewis and Potter (ed.) Ethical Consumption: A Critical Introduction, Routledge, 2011, pp: 4053.

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Sacks, Danielle, “The Sharing Economy,” Fast Company, April 18, 2011, available at: http://www.collaborativeconsumption.com/buzz-and-press/The%20Sharing%20Economy.pdf Botsman, Rachel, “The Rise of Collaborative Consumption,” Feb. 2011, available at: http://www.thersa.org/events/video/vision-videos/rachel-botsman Serafeim, George, Robert Eccles, and Tiffany Clay, “GoodGuide,” Harvard Business School Case #N9-112-031, Sept. 2011. Also, check out GoodGuide.com yourself. March 19 – Changing Industry through Non-Governmental Campaigns Bendell, Jem (2004), “Barricades and Boardrooms: A Contemporary History of the Corporate Accountability Movement,” Technology, Business and Society Programme Paper No. 13, June, Geneva: UNRISD. O’Rourke, Dara (2005), “Market Movements: Nongovernmental Strategies to Influence Global Production and Consumption” Journal of Industrial Ecology, vol. 9, no. 1-2. Micheletti, Michele and Dietland Stolle, “Mobilizing Consumers to Take Responsibility for Global Social Justice,” Annals, AAPSS, 611, May 2007. Palpacuer, F., “For An Institutional Approach to Corporate Governance: Making Sense of NGO Campaigns in Global Apparel Chains,” Responsible Organization Review, No. 1, May, 2009. Growing power of social networks and digital activism. Review of internet activism: http://facebook.com/causes http://www.greenpeace.org/international/en/news/features/Sweet-success-for-Kit-Kat-campaign/ March 26 – Spring Break – No Class April 2 – Potentials and Limits of Corporate Social Responsibility Porter, Michael and Mark Kramer, “Creating Shared Value,” Harvard Business Review, January, 2011, available at: http://hbr.org/2011/01/the-big-idea-creating-shared-value Zadek, Simon, “The Path to Corporate Responsibility,” Harvard Business Review, Dec. 2004. Lee, M.-D., “A Review of the Theories of Corporate Social Responsibility: Its Evolutionary Path and the Road Ahead,” International Journal of Management Reviews, 2008, vol. 10, pp. 53–73. O’Rourke, Dara (2006), “Multi-stakeholder Regulation: Privatizing or Socializing Global Labor Standards?” World Development, vol. 34, no. 5, pp. 899–918. Unilever’s CSR Initiatives: http://www.sustainable-living.unilever.com/ Nike’s CSR Initiatives: http://www.nikebiz.com/crreport/content/strategy/2-1-4-a-new-modeland-shift-to-sustainable-business-and-innovation.php?cat=cr-strategy Apple – http://www.apple.com/supplierresponsibility/ Patagonia - http://www.patagonia.com/web/us/footprint/index.jsp?slc=en_US&sct=US April 9 – Potentials and Limits of Changing Retailers Page -5-

Walmart Global Responsibility Report, 2011, available at: http://walmartstores.com/sites/ResponsibilityReport/2011/default.aspx Fishman, Charles, (2006), The Wal-Mart Effect, Penguin, pp.: 1-22, 167-195. Schell, Orville, “How Walmart is Changing China,” The Atlantic Monthly, Dec. 2011, available at: http://www.theatlantic.com/magazine/archive/2011/12/how-walmart-is-changing-china/8709/ Keegan, Paul, “The Trouble with Green Product Ratings,” Fortune, July 13, 2011, available at: http://money.cnn.com/2011/07/12/technology/problem_green_ratings.fortune/index.htm Mitchell, Stacy, “Walmart’s Greenwash: Why the Retail Giant is Still Unsustainable,” Grist Magazine, available at: http://grist.org/series/2011-11-07-walmart-greenwash-retail-giant-stillunsustainable/ and http://grist.org/business-technology/2011-11-21-walmart-promised-greenproduct-rankings-fall-off-radar/ Marks & Spencer – http://plana.marksandspencer.com/ April 16 – New Strategies of Governance Haque, Umair, Betterness: Economics for Humans, Harvard Business Review Books, 2011. Jackson, Tim, “Steps Towards a Sustainable Economy,” in Prosperity Without Growth, UK Sustainable Development Commission, 2009, pp: 101-107, http://www.sdcommission.org.uk/data/files/publications/prosperity_without_growth_report.pdf Tukker, Arnold et al., “Fostering Change to Sustainable Consumption and Production: An Evidence Based View,” Journal of Cleaner Production, 16 (2008), 1218-1225. Sabel, Charles and Jonathan Zeitlin, “Experimentalist Governance,” in David Levi-Faur (ed.) The Oxford Handbook of Governance, 2011. April 23 – Collaborative Governance for Sustainable Consumption and Production Murphy, J. and M. J. Cohen, “Sustainable Consumption: Environmental Policy and the Social Sciences,” in Exploring Sustainable Consumption, M. J. Cohen and J. Murphy, eds., Elsevier, New York, 2001, pp. 225-240.  Term Papers Due on May 7th.

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