The Aran Islands Visitor Experience 2011 - Failte Ireland

11 downloads 1013 Views 2MB Size Report
Holidaymakers to the Aran Islands. August 2011. Page 2. Where did they come from? Dublin. Galway. Clare. Italy. US. France. Germany. UK. Page 3. Type of ...
Holidaymakers to the Aran Islands

August 2011

Where did they come from?

Dublin Galway Clare

Italy US France Germany UK

Type of Trip to the Islands

Overseas

Domestic

• 78% decided to visit the islands before arriving in the area

• 86% decided to visit the islands before arriving in the area

• 88% on first visit to the islands

• 47% on first visit to the islands.

Day-trippers why didn’t they stay?

NOT ENOUGH TIME ACCOMMODATION ALREADY BOOKED

What did they do on the Islands?

95% said that they had a good time on the islands and just 1% rated their experience as poor. Poor Experience because of: Bad weather Lack of bad weather facilities Not much to see and do Lack of information Poor amenities at pier Poor accommodation – dirty/expensive Too commercial/too much traffic Not interesting

What they like about the islands

The landscape The People

What else did they have to say about the Islands?

What else did they say?

Why Would Strongly Recommend (Overseas Holidaymakers)

The landscape The People

Why Would Strongly Recommend (Domestic Holidaymakers)

The landscape Pace of life