The Berkeley MBA - University of California, Berkeley

Full-time MBA Program 2012

The Berkeley MBA

Full-time MBA Program 2012 430 Student Services Building #1902 Berkeley, CA 94720-1902 Tel 1-510-642-1405 Fax 1-510-643-6659

Full-time MBA Program 2012

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The Berkeley-Haas Defining Principles

Question the Status Quo Confidence Without Attitude Beyond Yourself Students Always

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The Berkeley MBA

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The Berkeley MBA Leading Through Innovation

As the second-oldest business school in the United States, the Haas School of Business at the University of California, Berkeley is one of the world’s leading producers of new ideas and knowledge in all areas of business. The school offers outstanding management education to about 2,200 undergraduate and graduate students each year.

The Berkeley MBA Program is about innovative leadership, fresh thinking, positive impact, and an incredibly talented, diverse, collaborative community— one that forms an invaluable, lifelong network. As the faculty and staff work with you to achieve your professional goals, you will experience the highly personal nature of an MBA program like no other.

”Innovative leaders know how to create business opportunities from the major challenges facing the world. Berkeley-Haas has the proven ability to produce such leaders.” Rich Lyons

Dean, Haas School of Business

Developing Innovative Leaders who know how to put new ideas to work, and to do so responsibly A rigorous general management curriculum gives you the breadth and depth of

A distinct culture of fresh thinking,

Top-ranked career services give you access to the best jobs at the world’s most selective firms, and the tools and support you need to further your career or launch a new one.

An unparalleled location that leverages the innovative, energetic business ecosystem of the San Francisco Bay Area.

Expertise of renowned faculty members who have been recognized worldwide

A worldwide alumni network

knowledge to be a leader in any type of organization.

for their innovative research and thought leadership.

D   Haas School of Business    Leading Through Innovation

embodying the core values of the Haas School: Question the Status Quo, Confidence Without Attitude, Beyond Yourself, and Students Always.

Table of Contents: 2 Curriculum 6 Careers 8 Faculty 10 Community 14 Location 18 Alumni

of more than 36,000 Haas School graduates— and over 458,000 UC Berkeley graduates— that you can leverage from your first day as a Berkeley MBA student.

Full-time Program 2012    Haas School of Business   1

The goal of the Berkeley MBA Program is to develop you as an innovative leader and teach you fundamental business concepts. We define innovative leadership as the ability to put new ideas into action in every corner and every function of an organization, and to do so responsibly. This concept is based on a set of specific capabilities that are valued in today’s marketplace by employers. You gain the knowledge to become a leader who defines what’s next—for our markets and for our societies. Berkeley-Haas is uniquely positioned to deliver such leaders.

“Problem Finding, Problem Solving aims to provide some basic tools for innovative thinking, enhancing students’ ability to identify assumptions, learn through direct observation, synthesize meaningful insights from complex data, generate a wide range of ideas, and tell inspiring stories to engage others and get feedback.” Sara L. Beckman

Sr. Lecturer and Winner, University of California Distinguished Teaching Award, 2001

built on timely and relevant capabilities Your Haas education is anchored in the fundamentals of general management, including the latest theories of and best practices in business—from accounting and finance to marketing and strategy. You learn to lead and manage an enterprise as a whole. The rigorous curriculum provides you with a basic framework of qualitative, quantitative, analytical, strategic, and problem solving skills. You not only gain knowledge about best business practices, but also learn about the fundamental principles behind them—the “how” and the “why.”

2   Haas School of Business    Leading Through Innovation

A Connected Leadership Curriculum

Innovative leadership is a connecting theme that runs through the entire Berkeley MBA Program—in both the required (core) and elective portions of the curriculum. The process starts with the careful selection of Berkeley MBA students, who have demonstrated leadership and exemplify the school’s defining principles. In the core, you begin to learn the capabilities of the innovative leader, such as the skills to define opportunities. For example, the Problem Finding, Problem Solving course teaches you several modes of thinking—such as design thinking—in order to find, frame, and solve difficult problems. The courses Leading People and Leadership Communications teach specific motivational skills, such as influencing others without having direct authority over them. A required experiential learning course gives you practice in solving real-world business problems and emphasizes innovative leader capabilities. The list of experiential options ranges from applied innovation projects with major firms to global consulting opportunities.

Learning by Doing

Students can choose from among the following core experiential learning options, many of them unique to the Berkeley MBA Program and first of their kind.

Haas@Work

Teams of Berkeley MBA students work with top executives at major firms such as Virgin America (pictured here) to research and develop solutions for real-world business challenges. The best ideas are then selected by each firm’s executives for implementation.

International Business Development

The Path to Innovative Leadership A General Management Foundation

As part of the school’s acclaimed Haas@Work course in applied innovation, students work with top executives at major firms such as Visa, Cisco, Disney, Schwab, Panasonic, Clorox, Wells Fargo, and Virgin America (pictured here). Haas@Work is just one of many options students may choose from to complete their experiential course requirement.

In the first global program of its kind, student teams tackle business projects across the globe, ranging from creating business plans for nonprofit or government programs to providing market research or financial analysis for burgeoning corporations. After working on each project throughout the spring semester, the student teams then travel for three weeks for hands-on experience with their client organizations.

Social Sector Solutions

A Supportive Culture and Environment

A unique aspect of the Berkeley MBA leadership approach is the conscious use of the Haas School culture to shape how and what you learn. The school recently codified its culture into four defining principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. The defining principles are heavily influenced by the school’s location in the San Francisco Bay Area—the world’s epicenter for innovation and entrepreneurship. And they are shaped by the culture of UC Berkeley, a world-class research generator with a legendary atmosphere of fresh thinking.

Students work with partner McKinsey & Co. to engage in innovative consulting projects, providing plans, creative ideas, and solutions for challenges unique to nonprofit organizations.

Clean Tech to Market

Students work with scientists at Lawrence Berkeley National Laboratory to evaluate the commercial viability of next-generation technologies aimed at addressing critical energy and climate change issues.

Corporate Social Responsibility

Students engage with companies such as WalMart to develop business strategies that are both socially responsible and aligned with business objectives and core competencies.

Entrepreneurship

Students select from a variety of opportunities that challenge them to come up with real business solutions and business plans for highpotential enterprises.

Managing New Product Development Cross-disciplinary student teams develop innovative products or services from original ideas through firstpass prototypes.

Real Estate Investment Analysis

Students work with stakeholders to conduct comprehensive analyses that include concept development, full market analysis, funding strategy, and entitlement and stakeholder consultation and approval strategies.

The Haas Investment Fund

Groups of students apply the skills acquired in finance and other courses to develop and implement a real trading strategy.

Team-initiated Project

Students may choose to work with faculty members to create their own teambased experiential project.

For more information, visit mba.haas.berkeley.edu/ academics/experiential.html. Full-time Program 2012    Haas School of Business   3

You will experience the Berkeley MBA’s rigorous, comprehensive curriculum in which you master the essential skills of management and leadership. After fulfilling the requirements of the core curriculum, you will find a high degree of flexibility to tailor your education to meet your own goals and interests through a wide variety of cutting-edge elective offerings and global opportunities.

The school’s acclaimed International Business Development (IBD) course, which is one of the options for fulfilling the experiential learning requirement, sends an average of 120 students around the world each year to consult for a variety of firms and organizations. One group of students, including Robbie Bhathal (pictured left), MBA 12, was charged with researching three industries--rubber, rice, and shrimp for a new venture in Cambodia.

A Rigorous, Flexible Curriculum prepares you for every kind of leadership challenge The Core

The Berkeley MBA curriculum consists of 12 required core courses that provide the analytical tools and essential knowledge to lead effectively. For example, you will learn how to set direction in your strategy course, and how to manage complex projects and enterprises in your operations course. Throughout the core, you are taught the lessons of leading responsibly. Core courses, which make up about 40 percent of a typical student’s course of study, are usually all taken in the first year.

Concurrent Degree Options

The Haas School offers concurrent degree programs in areas of special interest to business professionals, including the following: • JD/MBA Program • MBA/MPH Program in Health Management • MBA/MA Program in International and   Area Studies For more information, visit mba.haas.berkeley.edu/

4   Haas School of Business    Leading Through Innovation academics/concurrentdegrees.html.

Students in Sara Beckman’s Problem Finding, Problem Solving core course.

Electives

A central feature of the Berkeley MBA program is its level of flexibility that enables you to customize your studies according to your own goals. An impressive menu of original elective courses comprises 60 percent of the curriculum, meaning you begin to design your own course of study in the first year of the program. You may choose from a wide variety of constantly evolving electives and dual degree offerings—from within the Haas School and from the wider university—as well as design courses of your own in conjunction with a faculty member.

Global Perspective

Global experience is an integral aspect of the Berkeley MBA experience. Global business is part of many courses, including courses with a specific focus on international topics, such as Global Strategy and Multinational Enterprises, and Doing Business in China. You are encouraged to take advantage of international opportunities, such as spending a semester abroad, attending international seminars, planning study trips to other countries during breaks, or serving as a consultant through the International Business Development program.

Learning Beyond the Classroom Providing students with hands-on exposure to real-world business situations is a key strength of the Berkeley MBA Program. You are required to take an experiential course that emphasizes innovative leadership. Additional experiential learning activities are required in many courses. You can also participate in numerous out-ofclassroom opportunities that build upon your leadership skill set. Teamwork is emphasized throughout, including skill development and group coaching on how to be optimally effective in teams.

For a comprehensive curriculum overview including full course descriptions, visit mba.haas.berkeley.edu/academics/curriculum.html Full-time Program 2012    Haas School of Business   5

2011 full-time Berkeley MBA graduates went to work at 111 organizations in 17 countries around the world. *as of August 1, 2011

When the world’s most selective organizations seek new, innovative talent, they turn to Haas. Top financial institutions, consulting firms, consumer products manufacturers, and technology companies are among those firms that hire Haas graduates as interns and fulltime employees. Employers seek out Berkeley MBA students because they demonstrate not only a mastery of powerful quantitative and management tools, but also a solid understanding of best practices for the changing technological, global, and human dimensions of business.

Top Hiring Firms 2011

Opening Doors to Future Success with the tools and connections that will set you apart An Impressive Array of Services

Berkeley-Haas alumni hold top jobs at leading firms across the globe. Recent alumni working in New York include McKinsey & Co. Associate Will Wright, MBA 09; Deloitte Sr. Consultant Amy Bai, MBA 09; American Express Marketing Manager Nick Jablonski, MBA 10; Unilever Associate Brand Manager Silvia Lacayo, MBA 09; and Etsy Business Operations Manager Jeff Shah, MBA School 09. of Business    Leading Through Innovation 6   Haas

The school’s key location and deep ties to global firms provides you the tools and connections you need to launch the next stage of your career. The Haas School offers access to employers through multiple channels. On-campus interviews and corporate presentations are popular forums for presenting oneself to a prospective employer. The Haas School’s Career Management Office facilitates hundreds of on-campus interview opportunities for positions spanning the globe and over a thousand electronic job postings specifically targeting Berkeley MBA students each year. In addition, you are given the opportunity to interact with hiring managers and recruiters in more informal ways, including industry firm nights, career panels, corporate visits, alumni mixers, and job fairs.

A Personal Approach

The school’s small MBA class size allows career advisors to offer a personalized, hands-on approach to your career search. The goal of the Chetkovich Career Center is to provide you with resources and opportunities to successfully match your skills and interests with an employer. The Career Center also offers a broad range of seminars, programs, and services from experienced advisors, coaches, managers, and practitioners at all stages of the career planning process. Students in the full-time Berkeley MBA class of 2012 interned for 237 organizations in 23 countries and 15 US states, with 19% working outside the US. *as of August 1, 2011


Haas School faculty members are explorers and discoverers, seeking new ideas and insights at the frontiers of knowledge. They are internationally recognized leaders in the study of the economic, social, political, and technological forces shaping global markets today. Haas faculty members play an active role in national and international business communities, serving as consultants, board members, and speakers at major business conferences and seminars.

Berkeley-Haas Professor Emeritus Oliver E. Williamson was awarded the 2009 Nobel Prize in Economic Sciences—the second time a Haas professor has won the honor since 1994—for his work in the area of economic governance.

Berkeley-Haas Professor Carl Shapiro was appointed a member of the Council of Economic Advisers in 2011 by President Obama. Shapiro formerly served as deputy assistant attorney general for economics in the U.S. Department of Justice’s Antitrust Division. He joins a growing list of Haas School and UC Berkeley faculty members who have served on the council, including Haas Professor and former Dean Laura Tyson and Haas Professor Emerita Janet Yellen. Haas professors Jonathan Leonard, David Levine, and Jim Wilcox have served on the staff of the council as senior economists.

Passionate Scholars and Teachers at the forefront of new ideas A Roster of Experienced Thinkers and Leaders

Several faculty members are authors of widely used textbooks in marketing, economics, and management. Severin Borenstein is a nearly constant presence in the national media explaining the ups and downs of the nation’s energy markets. Michael Katz is a leading thinker and strategist in telecommunications policy. John Morgan and Teck Ho are actively utilizing behavioral and experimental economics to make advances in understanding strategic decision making. Jennifer Chatman is a top authority on organizational culture and post-merger integration. And David Teece is a widely sought expert in the field of innovation and knowledge management.


Real-World Insights from Industry Practitioners

The MBA program also makes creative use of experienced practitioners from industry in its classes as adjunct professors and lecturers. For example, Wall Street veteran Peter Goodson, former partner of private equity firm Clayton, Dubilier & Rice, Inc., teaches the Mergers and Acquisitions course. In his Innovation and Entrepreneurship in Telecommunications and Media course, Dr. Reza Moazzami draws from his more than fifteen years of experience as an engineer, entrepreneur/ CEO, investor, patent holder, and educator in the IT and communications industries.

A Tradition of Teaching Excellence

The cornerstone of the entire Berkeley MBA program is its distinguished faculty members and the high quality of their courses. At Haas, teaching excellence is a high priority. In the Berkeley MBA classroom, faculty members emphasize both theory and practice by using a variety of teaching methods. Case studies, seminars, simulations, guest speakers, and group projects all facilitate the learning process. Classroom learning is enhanced by numerous opportunities to apply the lessons to real-world situations.

John Morgan

Laura Tyson

Teck Ho

Haas School Professor John Morgan’s popular course on game theory challenges students to formulate strategy by learning to forecast the reactions of rivals. Morgan’s cuttingedge behavioral economics research often has far-reaching implications. He recently worked with Yahoo! Labs to design and launch a zombiebased social video game to study the differences between successful and unsuccessful economic game strategies.

Students in Professor Laura Tyson’s International Business course have the opportunity to learn from an expert who has had a hand in shaping global economic policy. Tyson chaired President Clinton’s Council of Economic Advisors. She is currently a member of President Barack Obama’s Economic Advisory Panel. In addition, she is a member of the board of directors for several U.S. companies and a senior adviser to the Center for American Progress and Mckinsey Global Institute.

Learning, according to Professor Teck Ho, is more “concrete when it is hands-on.” That’s why at least one in four of each of his marketing course sessions is interactive. Using computer simulations and role-playing, his students engage in price wars and auctions, negotiate B2B contracts, and put themselves in the shoes of CEOs, marketing directors, suppliers, and retail partners. In 2010, Ho was recognized with the Berkeley Distinguished Teaching Award, the university’s highest teaching honor.

Gary & Sherron Kalbach Chair in Entrepreneurship

S. K. and Angela Chan Chair in Global Management

William Halford, Jr. Family Professor of Marketing

Kristiana Raube

Adjunct Professor and Executive Director

Haas professional faculty members such as Dr. Kristiana Raube share expert business and leadership knowledge with Berkeley MBA students. In addition to serving as executive director of Haas’ International Business Development program, Raube is a renowned researcher and teacher in the area of health management who has worked to increase health management capacity through executive education and program development in the US and around the world. Full-time Program 2012    Haas School of Business   9

Guided by four defining principles, the distinctive Berkeley-Haas culture is integral to shaping its MBA students as they learn how to be innovative leaders. Berkeley-Haas students question the status quo, possess confidence without attitude, think beyond themselves, and act as students always. These attributes combine to create an environment conducive to teamwork, collaboration, and involvement. Students are members of a close-knit, supportive peer network that draws on both shared experiences and a diversity of ideas and backgrounds to build bonds that last a lifetime.

Berkeley-Haas students have the opportunity to get involved in a wide range of formal and informal clubs and activities. For example, members of the Haas MBA rugby team, including co-captains Hans Lintermans and Blake Holland, both MBA 12 (pictured left), participated in the Rugby World Championship held at Duke University last spring. The rugby team is just one of more than 45 current student clubs and organizations led by Berkeley-Haas graduate students.

A Collaborative Culture cultivates a unique, dynamic community A Diversity of Experiences

Among the school’s greatest assets is the community of fellow students, who form a lifetime network of friends and professional contacts. The relatively small size of the MBA program (only 240 students enroll in each entering class) encourages students to get to know all members of their class. Students represent a wide range of ethnic backgrounds, religious affiliations, and sexual orientations. About a third of the students are from outside the United States, representing more than 30 countries.


Involvement in a Dynamic Community

The diverse and outgoing nature of the Berkeley-Haas culture translates to a vibrant, thriving community of fellow students, alumni, faculty, and staff. From networking mixers to annual conferences, guest speakers to intramural sports competitions, there’s always something happening here. At Haas, virtually everyone gets involved in clubs and community service, managing major conferences, participating in international case competitions, and organizing ski trips to nearby Sierra Nevada resorts.

Going Above and Beyond

UC Berkeley has a long tradition of social responsibility and a commitment to creating a better world. In keeping with that spirit, Berkeley MBA students get involved to make a difference. Almost the entire MBA class participates during the year in one of the many fun events that are a part of the Challenge for Charity—talent shows, charity auctions, and sports competitions that help raise money for the Special Olympics and other organizations. Many Berkeley MBA students also volunteer as mentors for disadvantaged high school students through the Young Entrepreneurs at Haas (YEAH) program.

Question the Status Quo

“The high level of student engagement at Berkeley-Haas is the best example of Question the Status Quo. The students are constantly looking for—and investing their own time and energy into--ways to improve the school. This year, for example, a group of us created a Private Equity Club, filling a gap in the long list of extra-curricular opportunities.”

Serge Stanek, MBA 12

Internship: Partners Group, Private Equity, Zug, Switzerland Previous degree: B.A., Business Administration, University of St.Gallen (HSG), Switzerland Job prior to Haas: A-Connect Group, AG, San Francisco, California

Confidence Without Attitude “The notion that Berkeley-Haas students embody Confidence Without Attitude is 100% true in my experience. These are some of the smartest people I’ve met, but you often have to dig to find out just how accomplished they are.”

Jenny Stingle, MBA 12

Internship: L’Oreal, New York, New York Previous degree: B.A., American Studies, Stanford University Job prior to Haas: Account Manager, Red Bricks Media, San Francisco, California

Beyond Yourself

“The idea of going Beyond Yourself, became real to me in my work with Durationator, a Lousiana start-up. I was one of a team of eight who spent a month working on marketing and pricing strategies for this start-up. Then we spent a week working on-site in New Orleans. Seeing the city, its business, and its citizens struggle back from the devastation of Hurricane Katrina, was inspiring.”

Joe Wadcan, MBA 12

Internship: Javelin Venture Partners, San Francisco, California Previous degrees: B.S., Business Administration, Rochester Institute of Technology Job prior to Haas: Senior Vice President, Citigroup, New York, New York

Students Always

“For me the idea of Students Always means accepting that I don’t know everything. No matter how much I grow, there is always room for more growth.”

Didem Ersoz, MBA 12

Internship: Labs Project Management Intern, Mozilla Labs, Mountain View, California Previous degree: M.Sc., Electrical & Electronics Engineering, Bogazici University, Istanbul, Turkey B.Sc., Electrical & Electronics Engineering, Bogazici University, Istanbul, Turkey Job prior to Haas: Project Manager, Procter & Gamble, Istanbul, Turkey


Coming to Berkeley-Haas means joining a vibrant, thriving community of fellow students, alumni, faculty, and staff. From networking mixers to annual conferences, guest speakers to schoolwide events, there’s always something happening here. And as a member of the Berkeley MBA student community, you have the opportunity to not only attend these activities, but also to participate in creating and planning them. Here is a sample of the many events and activities MBA students were a part of last year.

A Dynamic Community August-September

• Berkeley MBA students presented summaries of their summer International Business Development (IBD) projects undertaken in Gabon, Brazil, Finland and many other locations. Photo #1 Below

• Michael Lewis, best-selling author of The Big Short, explained his original view of the financial crisis to the Haas community in a Dean’s Speaker Series event. Photo #3 Below

• Senior lecturer Sara Beckman won the Academy of Management’s MED Best Symposium in Management Education and Development Award for a symposium on teaching design thinking.

• Haas students learned about leadership from Don Knauss, CEO of Clorox, as part of the Dean’s Speaker Series.

Orientation Week featured prominent business leaders, including Twitter Co-Founder Biz Stone.

2

1

February March

The Chief Marketing Officer Insight Series

• Warren Buffett welcomed Haas course20 kicked off Finance Club members to Omaha where featuring leaders from he took them to lunchtop at his favorite firms, including steakhouse. John Carmichael,

ofof sales • Stephanie DiMarco,vice CEOpresident & Founder customer Advent Software and aoperations Haas alumand stressed development at the importance of believing in your gut Dreyers, as well as other instincts in a talk as part of the Dean’s leaders and CMOs from Speaker Series. companies such as

• The Economist’s Annual Innovation Del Monte, Taco Bell, Conference featuringLevi’s, Elon Musk, CEO of and Chevron. 12   Haas School of Business    Leading Through Innovation

• Branding guru and Haas Professor Emeritus David Aaker returned to speak on his new book “Brand Relevance: Making Competitors Irrelevant”

4

Wired Editor-in-Chief, Chris Anderson was one of many futurists who predicted the future of technology at Haas’ student-organized >play 2010 digital media conference.

5

March • Legendary investor Warren Buffett welcomed 20 Haas Finance Club members to Omaha where he took them to lunch at his favorite steakhouse. Photo #5 above • Stephanie DiMarco, CEO & founder of Advent Software and a Haas alumna stressed the importance of believing in your gut instincts in a talk as part of the Dean’s Speaker Series. Photo #6 above

• The Economist’s Annual Innovation Conference featuring Elon Musk, CEO of Tesla and other thought leaders was held at Haas for the 2nd year in a row.

November-December

• IDEO General Manager Tom Kelly, MBA 83 became the 2nd alumnus to receive the Haas Leading Through Innovation Award. Photo #7 Below

The student-run Women in Leadership Conference helped attendees understand how to redefine their leadership styles with panels including “A Woman’s Guide to Negotiating Effectively” and “Finding Your Passion.”

A team of Berkeley-Haas MBAs won $10,000 in the Elite Eight Brand Management Case Competition at the University of Minnesota.

7

April • Haas’ 11th annual student-organized Berkeley Asia Business Conference focused on rising consumption and was keynoted by Shantanu Narayen, MBA 93, CEO of Adobe Systems. • Berkeley MBA/MPH team prescribed the winning prescription in the inaugural Health Services Case Competiton at Kellogg. • Pandora Founder Tim Westergren headlined the Haas Alumni Conference giving a speech entitled: “The Pandora Story: The Long and Winding Road”.

January

• Larry Baer, BA 80, president of the San Francisco Giants visited Berkeley-Haas as a guest lecturer a week after the team’s World Series win.

• Haas lecturer Sandy Alderson was named the General Manager of the New York Mets.

6

• Peter Levene, chairman of Lloyd’s of London, spoke on financial risk management in light of the global economic crisis. Photo #8 Below

• Former Financial Accounting Standards Chairman Robert H. Herz spoke on “Financial Reporting at the Crossroads” at the 21st annual Conference on Financial Reporting in San Francisco.

• Haas Professor Emerita Janet Yellen was sworn in as Vice Chairman of Federal Reserve. Photo #4 Below

3

Tesla and other thought leaders was held at • Haas Berkeley–MBAs for the 2nd won year the in a UNC Real Estate row. Development Challenge at Kenan-Flagler • The student-run Women in Leadership after beating out competitors from other top Conference helped attendees schools including Columbia andunderstand Wharton. how to redefine their leadership styles with • panels A teamincluding of Berkeley MBA students “A Woman’s Guidereceived to a crash course on acquisitions, company Negotiating Effectively” and “Finding Your growth strategies, and hedging in the oil and Passion.” gas business when they took on—and won— the Wells Fargo MBA Case Competition at SMU’s Cox School. PHOTO #2 ABOVE

October

• Berkeley MBA team won the title of “America’s most innovative MBA team” and $20,000 in the 8th annual Innovation Challenge and credited their success to Haas’ new Problem Finding, Problem Solving course. Photo #9 Below

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Ed Catmull, CEO of Pixar, spoke to Berkeley-Haas students about not being afraid to make mistakes as a part of the Dean’s Speaker Series.

9

May • Haas students, staff, and faculty celebrated the end of another successful year at the annual Haas End of Year Party. Photo #10 above

Dean Rich Lyons announced the creation of the Garwood Center for Corporate Innovation at the Haas School, expanding the school’s focus on large-enterprise innovation.

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Five hundred students from the Full-time and Evening & Weekend MBA programs graduated after hearing Barbara Desoer, MBA 77, president of Bank of America Home Loans, speak about how the Berkeley-Haas Defining Principles have shaped her career.

• Dean Rich Lyons and 50 other Haas acts took to the stage in the 3rd annual Haas Talent Show. • Berkeley MBAs won the coveted Golden Shovel for a 4th straight year after defeating Stanford in the NAIOP Real Estate Challenge. Photo #11 above

• Virgin America CEO David Cush spoke on how his firm built a high quality, medium cost product as part of the Dean’s Speaker Series.


11

The Haas School’s location in the San Francisco Bay Area is a profound asset, a business ecosystem of innovation and entrepreneurship that is unrivaled anywhere. And it defines the people we attract, the education we deliver, and the leaders we produce. Once you arrive, you will quickly understand how the University of California, Berkeley—one of the world’s top universities—both shapes and is shaped by the forces of innovation in the Bay Area. This is a place that continues to move knowledge forward, looking for and embracing what comes next.

The Bay Area is one of the few places on earth where countless corporate powerhouses such as Oracle (pictured above) are nestled among some of the world’s most famous landscapes and outdoor playgrounds. Only an hour from Berkeley, you can cruise through the alluring wine country of Napa and Sonoma counties. Or visit one of the many open beaches or picturesque seaside towns dotting the Pacific coastline, including Big Sur, Carmel-by-the-Sea, and Mendocino. Only three hours from campus, explore Yosemite National Park, with its exquisite glacier-carved valley of towering waterfalls and granite mountains, or ski the world-famous Olympic runs at Lake Tahoe.

The Perfect Location

where natural beauty meets endless opportunity Home to Tomorrow’s Industries

The San Francisco Bay Area features a wealth of diversity among its breathtaking landscapes and energetic people. Berkeley-Haas students reflect the global nature of the region, coming from all corners of the world. Pictured above are Inaki Ruiz of Spain, Claudia Dias of Brazil, and Nit Agrawal, of Nepal, all MBA 12. 14   Haas School of Business    Leading Through Innovation

Widely recognized as the heart of the global technology industry, a hotbed for venture capital, and the center of the US wine market, the Bay Area is also the new hub for the up-andcoming clean energy and biotechnology industries. In addition to serving as a launch pad for some of the most successful recent startups—Google, LinkedIn, Facebook and Twitter among them—the Bay Area is also headquarters to a wide range of established Fortune 500 companies, as well as a long roster of firms—such as Intel, Charles Schwab, Gap, Adobe, Clorox, Pixar, Genentech, and Chevron.

A Legendary Campus Setting

The Berkeley campus is perched on a hillside; its upper reaches are devoted to a vast nature preserve—excellent for a run or a contemplative walk with postcard views of San Francisco, the Golden Gate Bridge, and the Pacific Ocean beyond. Surrounding the campus is the legendary city of Berkeley, the quintessential university town, complete with a multitude of coffee houses, shops, churches, theaters, world-famous gourmet restaurants, charming neighborhoods, beautiful gardens, and some of the best bookstores anywhere.

A Great Place to Learn and Play

The San Francisco Bay Area is perennially designated the world’s most popular tourist destination—and for good reason. The area’s stunning natural beauty and seductively benign weather complement an atmosphere charged with a worldly sophistication and a distinctive openness to new ways of thinking.


UC Berkeley Academic and Faculty Distinctions • Ranks first nationally in the number of PhD programs in the top 10 in their fields (National Research Council)

Multi-disciplinary Opportunities

In addition to attending one of the premier business schools in the world, Berkeley MBA students earn a degree from a university whose name and reputation open doors around the globe. The mission of the University of California is to excel in research, teaching, and public service. Over the decades, this mission has developed a culture at UC Berkeley that stimulates greatness.

Berkeley MBA students involved in the Berkeley Energy and Resources Collaborative (BERC) work with scientists at Lawrence Berkeley National Laboratory to evaluate the commercial viability of new technologies, such as a novel solar-chemical storage device, and the use of ionic liquids to pre-treat biomass for conversion to biofuel. This Berkeley Innovative Leader Development experiential requirement option, called CleanTech to Market, is just one of the many opportunities Haas students have to work with top thinkers across diverse disciplines at UC Berkeley.

• Ranked the #1 public university in the US for the eleventh year in a row by U.S. News & World Report • The leading institution in awarding doctoral degrees to minorities and women

• Ranked #1 in the nation in the 2009 Washington Monthly College Rankings, based on three main criteria: performance as an engine of social mobility, research output, and promotion of a service ethic

• 216 American Association for the Advancement of Science Fellows

• 21 Nobel Prize laureates (including Haas professors Oliver Williamson and   John Harsanyi)

• 32 MacArthur Fellows

• 223 American Academy of Arts and Sciences Fellows • 74 Fulbright Scholars • 359 Guggenheim Fellows • 91 National Academy of Engineering Awards

• 135 National Academy of Sciences Awards • 12 National Medal of Science Awards • 115 Sloan Fellows • 4 Wolf Prizes • 4 Pulitzer Prizes • 1 National Poet Laureate

The Berkeley Experience a university second to none A Distinguished Record

The Berkeley MBA Program draws on the incredible breadth and depth of the University of California at Berkeley, whose graduate programs are consistently ranked among the best in the world, and whose undergraduate programs are among the most selective. The proof is in the university’s distinguished record of Nobel-level scholarship, constant innovation, a concern for the betterment of our world, and consistently high rankings of its schools and departments—the Haas School among them.


A History of Path-Bending Innovation

Since its founding in 1868, UC Berkeley has grown with the rapidly expanding population of California and has responded to the educational needs of the developing state. By the 1930s, research at UC Berkeley burgeoned in nuclear physics, chemistry, and biology, leading to the development of the first cyclotron, the isolation of the human polio virus, and the discovery of all the artificial elements heavier than uranium, including Berkelium and Californium. Twenty-one members of the UC Berkeley faculty have been awarded Nobel prizes for these and subsequent achievements in science, literature, and economics. In 2011, the Times of London ranked UC Berkeley the 4th best university in the world. The National Research Council in 2010 awarded UC Berkeley the largest number of high-ranked graduate programs in the US for the third decade in a row—of the 52 programs assessed, 48 were in the top 10 in their categories.

Explore the Opportunities

You are encouraged to supplement business courses with graduate classes outside the business school in areas ranging from engineering, law, and urban planning to foreign languages, international area studies, and public policy. In addition, special interdisciplinary opportunities within the Berkeley community enable you to learn from top experts in almost every field. Joint courses with students in law, engineering, information systems, and public health enhance the educational experience of many MBA students.

UC Berkeley’s University Library was ranked the No. 1 public research university library in North America by the Association of Research Libraries.


From your first day as a Berkeley MBA student, you are able to leverage the power of one of the best professional networks. More than 36,000 Haas School graduates—and over 458,000 UC Berkeley graduates—are connected by a robust alumni network that includes career resources, online communities, and local alumni chapters in major cities around the globe.

Chuck Frizelle, MBA 98 Director, Xbox Robert Nicholson, Microsoft Don Wurster, MBA 95 Corporation MBA 80 Managing Director, Redmond, President Energy and Power Washington National Indemnity Group Darrin Steele, Company RBC Capital Markets MBA 08 Anne Marie Mehlum, Omaha, Nebraska Toronto, Canada CEO MBA 81 U.S. Bobsled & CEO Skeleton Federation Summit Bank Colorado Springs, Eugene, Oregon Colorado Jeff Woods, Paul Otellini, MBA 98 MBA 74 COO, Liquidity Solutions CEO JP Morgan Chase & Intel Corporation Company Santa Clara, New York, New York California Dawna Stone, BS 90 Barbara J. Desoer, MBA 77 President & President, Home Loans Founder Ken Brill, MBA 73 Bank of America Women’s Running Fmr. Ambassador to Calabasas, California Magazine Cypress and India, St. Petersburg, current President & CEO “The Berkeley MBA Florida The Fund for Peace Program provided Washington, D.C. me with a foundation Ricardo Guajardo, of technical skills MBA 72 which I have applied President and in various roles Fmr. Chairman & CEO throughout my BBVA Bancomer career.” Mexico City, Mexico

Connecting You to the World through a robust, global alumni network

Federico Amprimo, MBA 03 Director, Consulting and Go-to-Market Programs, Latin America International Data Corporation Lima, Peru

“To develop new business, beyond having personality, you need a background in finance, marketing, and negotiations. That’s what I strengthened at Haas.”

Greg Greeley, MBA 98 Vice President of European Retail Amazon Europe Luxembourg

Raimundo Silva, MBA 10 VP Corporate Finance LarrainVial Santiago, Chile

Martin Huffmann, MBA 04 Founder & CEO Telediagnosis Buenos Aires, Argentina

Katie Coughlin, MBA 97 Founder Oslo Children’s Museum Oslo, Norway

Marcus Riecke, MBA 96 CEO StudiVZ Germany

“The marketing courses that I took at Haas helped me understand how to think about the customer and the consumer in a deep way.”

Daniel M. Sousa, MBA 03 Investment Officer IFC/World Bank Sao Paulo, Brazil Juan Navarro, MBA 92 Founder Hexacta Software Buenos Aires, Argentina

Amir Sharif, MBA 03 VP, Virtualization Infrastructure Parallels Moscow, Russia

Eleni Tsakopoulos Kounalakis, MBA 92 Ambassador to Hungary Budapest, Hungary

Joe Jimenez, MBA 84 CEO Novartis Basel, Switzerland

Marcio Faria, MBA 75 Chief Investment & Financial Officer Fundacao Atlantico de Seguridade Social Sao Paulo, Brazil

Ismael Benavides Ferreyros, MBA 67 Fmr. Minister of Agriculture Ministry of Agriculture Lima, Peru

Marcos Kulka Kuperman, MBA 01 Board Member, Santiago Climate Exchange, and Gerente General/CEO at Fundacion Chile Santiago, Chile


John McMahon, BS 79 Managing Director, Europe Sony Pictures Home Entertainment London, U.K.

Patrick Awuah, MBA 99 Founder Ashesi University Ghana

Andrew (Chi Fai) Chan, MBA 79 Associate Dean, Undergraduate Studies The Chinese University of Hong Kong Hong Kong, China

Yossi Bachar, MBA 85, PhD87 Former Director General Israel Ministry of Finance Tel Aviv, Israel

Sangeeta Chakraborty, MBA 06 Vice President, Professional Services at Digital Fuel Technologies, Inc. New Dehli, India

Hyuk-Jun Kwon, MBA 98 Vice President Samsung C&T Corporation Seoul, Korea

“My Berkeley experience taught me to think outside the box, to think big—that anything is possible, and that we should care about society.”

Andy Lee, BS 97 Managing Director Asia Kabam Beijing, China

“During my first ten weeks at Berkeley, I studied more than all of my undergraduate studies put together.”

Rong Lu, MBA 93 Head of Financial Products Bank of China International Hong Kong Shaukat Khan, BS 62 Director, Mehboob Film Studios Bandra, India

Julie Earne, MBA/MPH 04 Investment Officer International Finance Corp., World Bank Group Nairobi, Kenya

Norbert Doerr, MBA 88 Managing Partner Sub-Saharan Africa McKinsey & Company Johannesburg, South Africa

Atsushi Toda, MBA 94 Managing Director UBS Investment Bank Tokyo, Japan

“I received a very wellrounded education, which gave me the confidence to talk to professionals in all different disciplines.”

Endless Networking Opportunities

Christopher Zobrist, BS 02 Founder Zobrist International Vietnam Kwee Liong Tek, BS 68 Chairman Pontiac Land Singapore

With alumni chapters in over 43 countries all over the world, including more than 30 chapters in the US, there are Haas alumni events happening an average of five out of seven days a week all over the world. Whether in Shanghai, Santiago, London, or New York, you will have immediate access to local alumni who get together often to strengthen their personal and professional contacts at chapter and regional gatherings. In addition, a variety of online and in-person alumni groups and clubs formed around special interests—from biotech and real estate to business in greater China—can provide you with insights and contacts. And, as a graduate of the Berkeley MBA Program, you will not only continue to have full access to all networking tools, you will also enjoy a full menu of career services, as well as personal development and educational resources.

“It was fascinating to see people [at Berkeley-Haas] debating with opposing views because in China, if you had your own opinions, you did not voice them strongly.”

Takeshi Yamada, PhD 93 Associate Professor of Finance The University of Adelaide Adelaide, Australia

Anders Hansson, BS 94 Executive Director, Investment Banking Goldman Sachs Australia, LLC Sydney, Australia

Anna Munn, MBA 99 General Manager, Leadership and Talent Coles Limited Melbourne, Australia


Apply to the Berkeley MBA Program at mba.haas.berkeley.edu

Each fall, the Full-time MBA Program enrolls 240 bright, diverse, and creative future business leaders. We admit candidates with solid professional experience and leadership potential who come from a wide variety of industries and backgrounds, and who possess the Berkeley-Haas defining principles: Question the Statue Quo, Confidence Without Attitude, Beyond Yourself, and Students Always.

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Visit mba.haas.berkeley.edu for a complete list of admissions criteria and application requirements, as well as information pertaining to concurrent degree program admissions.

For those who can’t make it to campus, the Full-time MBA Admissions office also sponsors off-campus information sessions and participates in MBA Fairs around the world. You’ll hear from school representatives and, in some sessions, students and recent alumni. To learn about upcoming events in your area, visit mba.haas.berkeley.edu/admissions/ offcampus.html. Online, you can also participate in chats hosted by MBA admissions throughout the year.

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• Personal Qualities—We seek applicants who represent the school’s four defining principles: confidence without attitude, question the status quo, beyond yourself, and students always.

The best way to know what it’s really like to be a Berkeley MBA student is to come visit, meet students and faculty, and observe a class. We strongly encourage this investment of your time to help you decide if the program is a good fit for you. For details on how we make it easy for you to explore Haas, visit www.haas.berkeley.edu/admissions/visit.html.

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• Exams—The GMAT is required for all applicants. Applicants who received their university degrees in countries other than the US, the UK, Australia, or English-speaking Canada are also required to take the TOEFL or IELTS exams.

Learn More

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• Academic Aptitude—In reviewing your transcripts, we take into account your choice of coursework, the rigor of your undergraduate major, the competitiveness of your academic institutions, and your grade point average (GPA). Although we do not have a minimum requirement, a GPA of B (3.0) or better is generally the standard for serious consideration. All applicants should have completed, at a minimum, a college-level mathematics or statistics course.

The Berkeley MBA program has one of the most reasonable tuition and fee structures of any top MBA program. Almost 70 percent of Haas students receive some form of financial assistance, including scholarships and loans. For complete financial aid and tuition information, visit www.haas.berkeley.edu/ mba/finaid.

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• Professional Experience—The quality of an MBA program is immeasurably enhanced by the realworld business experience that students bring to the classroom. Most of our students have two or more years of full-time professional work experience following the completion of their undergraduate degree. We are also interested in the progression and milestones of your career, as well as your supervisor’s assessment of your value as an employee and potential as a leader.

Financial Aid

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The Haas School of Business is a proud member of The Consortium for Graduate Study in Management. An alliance of leading American business schools and some of our country’s top corporations, The Consortium seeks to enhance diversity in business education and leadership by helping to reduce the serious underrepresentation of African Americans, Hispanic Americans and Native Americans in both member schools’ enrollments and the ranks of management. Candidates who apply and are accepted to the Berkeley MBA Program through The Consortium are considered for full-tuition, meritbased Fellowships and benefit from ongoing professional development opportunities.

Admission to the Berkeley MBA Program is based on a combination of factors, including the following:

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Haas Student Ambassadors (HSA) are the student voice within the Full-time Program Admissions Office. HSA’s offer unique, reallife perspectives about being enrolled in the Berkeley MBA Progam. To participate in one of the group’s daily information sessions during the school year, or for more information during any stage of the application process, contact an HSA member at [email protected] or 510.642.5610. Full-time Program 2012    Haas School of Business   21