The Impact of Television Advertising on Children's Christmas Wishes.

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lournal of Broadmsting Ar Ell-(ironic Media/Suinmer 2001). The Impact of ..... develop an interest in products With a SOCIal function and the influence of peers is at its peak in ... K'nex, Nintendo, Lego, and Action Man were all in the top 10 of most .... advertising campaigns during Christmas than the older children. Our third ...