Simpósio de Gestão da Inovação Tecnológica 2018
Porto Alegre / RS - 26 a 28 de Maio de 2018
The Key-Attributes that Interfere with the Fans' Viewpoint about the São Paulo Football Club?s Sports Ecosystem
Autoria Edson Coutinho da Silva -
[email protected] Prog de Estudos Pós-Graduados em Admin/PUC-SP - Pontifícia Universidade Católica de São Paulo Graduação Administração (Professor)/FEI - Centro Universitário da FEI
Alexandre Luzzi Las Casas -
[email protected] Prog de Estudos Pós-Graduados em Admin/PUC-SP - Pontifícia Universidade Católica de São Paulo
Agradecimentos Nós gostaríamos de agradecer aos 215 torcedores do São Paulo que participaram e gentilmente preencheram os instrumentos de pesquisa nos 3 jogos entre Fevereiro - Março de 2017. Resumo This article aims to understand and analyse which fan attributes most interferes with their point of view concerning the sports ecosystem of the São Paulo Football Club for sporting events. This exploratory research carried out an instrument based on 78 subjects, using Likert scale was carried out to 215 sports fans in 3 matches between February and March 2017. The analysis procedure was organised in 3 steps: applying the chi-square tests cross tables between the four groups of the fan attributes, selecting process of the topics which achieve the significance
