THE NEW BUCKY BOOK MOBILE APP. Combining the Future with Proven
Success. • By 2014 over 70% of Dane County residents will own smart phones (
Local ...
THE BUCKY BOOK MOBILE APP Combining the Future with Proven Success • • • • • •
By 2014 over 70% of Dane County residents will own smart phones (Local US Cellular carrier) 91% of adults have their mobile phone within arm’s reach 24/7 (Morgan Stanley 2012) 85% of merchants say mobile commerce is a focus in 2014 (Retailing Group, 2013) By 2014 mobile usage will surpass desktop/laptop usage (Microsoft Tag, 2012) 79% of smart phone users use mobile coupons (Internet Retailer, 2010) 4 out of 5 consumers use smart phones to shop (ComScore, 2012)
Mobile technology is the future of marketing and should be incorporated into any retailer’s marketing strategy. Bucky Book’s Mobile App is the ONLY one of its kind in our marketplace offering mobile coupons combined with a 23 year old brand affiliated with The University of Wisconsin. Phenomenal Results - In the first Year: • 17,000+ downloads; “Fastest growing app in our community!” - SOLOMO Technology • 133,000+ visits demonstrating repeat use! • 560,000+ page views – users exploring our app!
Mobile App
Bucky Book Mobile Applications • GPS mapping displaying all Bucky Book merchants in proximity of consumer • Merchant Info Page including: a) Logo, address, phone connection & mapping capability b) Listing of primary Bucky Book coupons c) Listing of secondary mobile coupons • Merchant Profile Page to connect to consumers by phone, website & social media (optional) • Facebook, Twitter & You Tube connections to build your social media (optional)
Mobile Coupon Redemption (Paper Bucky Book coupons are not redeemable through the Mobile App) • Option to provide 1-3 lesser value mobile coupons to induce return visits and build customer loyalty • Offers removed from consumer’s phone immediately after redemption (protects Merchant from abuse) • Ability to adjust, add/remove mobile coupons to promote seasonal trends, new products, over stocks, etc. Benefits • Experience mobile marketing safely and at no cost through your Bucky Book relationship • Increase your businesses’ digital presence & rankings • Repeated FREE exposure as your business populates in app from consumer searches • Promotes return visits and converts consumers into loyal customers via mobile coupons • Greater redemptions from our constant mobile reminders to use the Book & App • Encourages consumers to frequent Bucky Book merchants over competitors Cost - Free of charge to all participating Bucky Book Merchants
SCREEN SAMPLES & NAVIGATION BUSINESS LISTINGS This is the app’s landing page where all Bucky Book merchants load closest in proximity of user via GPS.
GPS MAPPING A mapping option with zoom capability & merchant info bars displays all businesses.
MERCHANT INFO Tapping on any business listing or map icon directs consumers to Merchant info page.
All Deals
BUCKY BOOK DISCLAIMER This screen appears when tapping on any Merchant’s red Bucky Book offers. All Bucky Book offers are NOT redeemable via the mobile app.
MOBILE REDEMPTION Tapping on any green mobile discount loads the coupon for instant redemption. Once redeemed by your business the offer is removed from consumer’s account.
MERCHANT PROFILE PAGE! Tapping on ‘Info’ directs consumers to a mobile friendly snapshot of your business: • Social media connections • Map, website & phone connections • Pictures to engage • Bus. profile • Bullet points
