The relation between the big five personality traits and impulsive buying Caio Ambrosio Lage Maria Angélica Padilha de Souza Samuel Lincoln Bezerra Lins Terezinha Féres-Carneiro Pontifical Catholic University of Rio de Janeiro (PUC-Rio) Email:
[email protected] Impulse buying has been a widely researched area, especially in western countries. Although many of these studies have been carried out in several countries, it is worthy highlighting that very little research in this area has been done in Brazil. The purpose of this
study
was
to
verify
the
relation between
the
big
five
factors
of
personality and impulse buying among Brazilian citizens. This research was done with 1295 participants from all five regions of Brazil (338 men and 957 women; mean age = 24,85; SD = 12.88; min = 18 e max = 78 years). Personality traits according to a fivefactor model was used and Impulse buying was measured using the 9-item scale by Rook and Fisher (1995). A multiple regression analysis was carried out with the big five factors of personality as independent variables and impulse buying as dependent variable. This analysis revealed that four personality traits significantly predict impulse buying, R = .30, R² = .09, F(5, 1295) = 25,82, p < .001. Extraversion (β = .24 p
