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host city bid information 2014 | 1

host city bid information 2014 INTERNATIONAL TRIATHLON UNION hos t cit y bid crit eria pack age

2 | host city bid information 2014


host city bid information

2014

Contact: Antonio Arimany, Director - Admin, Finance & Legal International Triathlon Union [email protected]



Content ITU World Triathlon Series Background �� 07 Host City Opportunities �� 08 ITU‘s Investment and Support Services�� 11 Media Exposure �� 12 Event Fees and Key Commercial Considerations �� 16 Host City Selection Criteria �� 18 Calendar Framework for 2014 Season �� 19 Bid Schedule�� 20


Background itu world TRIATHLON series

Triathlon made its Olympic debut at the 2000 Olympic Games in Sydney and since then triathlon has become one of the world’s fastest-growing sports.

On the back of this success, the International Triathlon Union (ITU), the worldwide governing body, unveiled an exciting global series at the Beijing Olympic Games in 2008. In the new format, elite triathletes compete annually in up to eight World Championship events plus a World Triathlon Championships to become the ITU World Champion. Since its launch, the profile of the series has grown significantly and is now firmly established as the pinnacle of triathlon competition across the globe.

The ITU World Triathlon Series attracts the world’s best elite triathletes and produces the most exciting head-to-head racing in the sport. In addition to having the status of being official World Championships, the races have been key qualifying events for the Olympic Games. The series offers significant media coverage, including live broadcast distribution at every event and has the greatest cumulative prize money in triathlon (approximately $2-million USD). Triathlon has a huge international mass-participation following and races in the ITU World Triathlon Series are qualifying events for the ITU Age-Group World Championships, making them attractive travel destinations for international tourists.

The ITU World Triathlon Series is a series of events comprising Olympic Distance events (1.5km swim, 40km bike and a 10km run), sprint distance events (750m swim, 20km bike and a 5km run) and Mixed Relay events, one of which will also be the ITU Triathlon Mixed Relay World Championships.


Host city opportunities ITU World triathlon Series events offers unique opportunities

• Cities selected as part of the ITU World Triathlon Series are among the world’s most iconic cosmopolitan centres. Past host cities have included Sydney, London, San Diego, Beijing, Hamburg, Madrid and Auckland. • Host cities have a unique opportunity to host an ITU World Triathlon Series event on a multi-year basis. A long-term approach offers major benefits including improving an event’s ability to attract sponsors, increase the number of mass participants, improve its organisational structure, raise its media profile, engage the community and create local and national health initiatives. By consistently hosting a successful international event, national triathlon programmes are created, and a legacy is established. • Every host city can expect its event to reach an audience of millions of people around the world. This includes international broadcast distribution for both live television and a customised 52-minute highlight show as well as international news distribution, internet coverage and international print media coverage. Triathlon is a unique sport and offers host cities the opportunity to showcase visual postcards of its landmarks as the city landscape is the race venue as opposed to an indoor stadium. • Host cities can create international mass-participation events and at tract up to 10,000 athletes. Triathlon is one of the fastest growing participation sports in the world and triathletes are prepared to travel internationally to major events, offering cities major sports tourism potential that creates a significant economic impact for a host city in the millions. Triathlon offers corporate hospitality opportunities and also offers the community the chance to watch the races at the venue for free, enabling hundreds of thousands of spectators to visit the event.




ITU´s Investment AND Support Services ITU DEDICATES considerable resources in making the series an international success including: • Investing over $1,000,000 USD in elite athlete prize money and financial incentives • Employing full-time staff who deliver international broadcast distribution services and international media services • Hiring an award-winning sports photographer for each event • Delivering a series website and a global streaming website and additionally providing each host city with website design and content http://wts.triathlon.org http://triathlon.org/tv • Providing essential technical and operational support, guidelines and advice • Managing the elite athletes and their event entries and rankings • Providing event design guidelines, sponsorship framework and commercial advice


MEDIA EXPOSURE: TELEVISION

NOT CONSTRAINED TO A STADIUM, TRIATHLON’S VENUE IS ALWAYS UNIQUE. WITH THE HOST CITY AS THE BACKDROP, A GLOBAL AUDIENCE IS WITNESS TO ICONIC IMAGERY OF SPORT AND CITY ALONGSIDE ONE ANOTHER. ITU´s commercial partner, Upsolut, is one of the world’s market leaders in sports marketing and event management and is part of the Lagardère Unlimited network of agencies, which includes IEC in Sports, Sportfive and World Sports Group. Upsolut specialises in the promotion, marketing, organisation and delivery of televised mass-participation endurance sports for elite and age-group participants. Upsolut will support the ITU World Triathlon Series and share its knowledge with each event to ensure the highest standards and quality. In addition to providing the series with marketing expertise, Upsolut will support the production of live TV coverage and provide international TV distribution through the worldwide sales network of Lagardère Unlimited. Each event will have an international live broadcast of approximately 2 hours in duration for each elite men’s and women’s race. In addition, ITU and Upsolut will produce and globally distribute a 52-minute TV magazine show for each event (14 x 52-minute TV magazine shows will be produced throughout each season). Custom news feeds and footage will be made available, on request, prior to each race. Immediately following each ITU World Triathlon Series event, a 3-minute news feed will be made available for international broadcasters. Currently there are 40 individual broadcast partners, covering 160 territories, excluding Global News Access. Global News Access deals with major news agencies such as EBU, Reuters and SNTV, and ensures that the series is seen in nearly every country across the globe. A total of 5.5-billion TV contacts* was achieved during the 2012 season over 1,045 hours of broadcasting. *A TV contact is defined as one viewer watching 30 consecutive seconds of footage.


TABLE 1

2012 Broadcast Partners list Broadcaster

Territory

Live Women

Live Men

TV Magazine Show

ONE

Australia

all races

all races

all shows

Servus TV

Austria

Kitzbuehel

Kitzbuehel

Band Sports

Brazil

all races

all races

CBC

Canada

all races

all races

RDS

Canada

TVN

Chile

all races

all races

SPTV

Croatia

all shows

Nova

Cyprus

all shows

ARD

Germany

ZDF

Germany

Sport+

France

Nova

Greece

all shows

PCCW/Now TV

Hong Kong

all shows

NHK

Japan

all races

all races

Kazakhstan Sport

Kazakhstan

all races

all races

TDM

Macao

Astro SuperSport

Malaysia, Brunei

all races

all races

Televisa

Mexico

all races

all races

Orbit Showtime Network

Middle East (18 territories)

all races

all races

TVNZ

New Zealand

Auckland

Auckland

Sky TV

New Zealand

all races except for Auckland

all races except for Auckland

all shows

Solar Enterntainment

Philippines

Auckland

Auckland

all shows

Sport TV

Portugal

Auckland

Auckland

all shows

Sport TV

Slovenia

all shows

Starhub

Singapore

all shows

SuperSport

South Africa & Sub Sahara

all shows

TVE

Spain

Surinam TV

Surinam

SVT 1

Sweden

Auckland

SRG

Switzerland

Auckland (Delayed Highlights)

True Sports

Thailand

BBC

United Kingdom

British Eurosport

United Kingdom

Universal

United States

Bloomberg

Worldwide

Deutsche Welle

Germany

all shows

Madrid, Hamburg, Stockholm, Yokohama, Auckland (Delayed Highlights)

all shows

Hamburg, Stockholm, Yokohama, Auckland (Delayed Highlights)

Madrid, Stockholm (Team) Hamburg, Stockholm

Hamburg, Stockholm

all shows

all shows

Madrid

Madrid

all shows

Sydney, San Diego, Kitzbuehel, Hamburg, Stockholm, Yokohama, Auckland all shows

Auckland (Delayed Highlights) all shows

all races

all races all shows

all races

Global News Access deals with Reuters, SNTV, Deutsche Welle, IEC in Sports.

all races all shows



MEDIA EXPOSURE: INTERNET ITU’s website attracts over 18.59 million page views annually and is growing rapidly. The average time on site is 4 minutes, 12 seconds which is an industry leader. ITU is one of the few federations to operate a full broadcast channel online. Please see the following websites: www.triathlon.org www.triathlon.org/tv

www.twitter.com/worldtriathlon www.facebook.com/worldtriathlon www.youtube.com/worldtriathlon

Print Media and Photography ITU employs an experienced media team focused on developing content and distributing news to the worldwide written and photographic media. ITU brings world-class sports photographers to each event and distributes images through international photo agencies such as AP, Getty, AFP and Reuters.

spectators Events have the ability to create a major spectacle with the right venue and communications programme. As an example, the Hamburg event annually attracts approximately 200,000 spectators per day. Spectator attendance in the entire series increased significantly in 2012 from 2011, reaching over 1.5-million contacts.


Event Fees, REQUIREMENTS and Key Commercial Considerations $250,000 USD Fee - covers ITU Sanction Fee and a minimum of $180,000 of the elite athlete prize money. • The Local Organising Committee (LOC) is responsible for organising and producing live broadcast production for the elite races. The event will retain the national distribution rights for its event and will also have the right to distribute the live broadcasts and highlight shows (provided by ITU) for all other ITU World Triathlon Series events within its national territory. ITU will retain the international broadcast distribution rights for the event. ITU will also retain all internet rights for the event. • The LOC has the right to sell local sponsorships. The LOC will be able to utilise approximately 60% of the overall course and venue branding space and have the right to sell the event’s ‘Presenting Sponsorship’ and three other main sponsorship packages plus supplying sponsors. ITU retains the right to sell the title sponsorship for the event, as well as ITU global sponsors. ITU also retains the right to sell one main sponsorship package, one timing and data sponsorship package and have supplying sponsorship packages with limited branding space on the course. The Sponsorship and Branding Requirements are supplied as part of the LOC Requirements Documents. • The LOC will retain all revenues received from public and corporate funding, massparticipation entry fees, hotel commissions, catering and sales of national broadcast distribution and sponsorship rights. • The LOC should carry out the number of Anti-Doping tests established in the LOC Requirements document. These tests should be done by WADA recognised organisations and laboratories. • The LOC will provide and pay for transportation to and from the airport for elite athletes and support teams, the Series Management Team and ITU Executive Board members attending the event, as well as accommodation for the Series Management Team, ITU Executive Board members and a select small group of elite athletes (ten women and ten men). • The LOC should provide a structure of the LOC, with a description of the roles and identification of the Head of the LOC and a description of the legal entity of the LOC. • Spectator stands and location, spectator services to be provided and VIP facilities and services should be provided including the sport presentation and ceremonies plans. • The LOC will assist elite athletes, the Series Management Team and Executive Board members in acquiring visas to enter the country, if required. • Proposed test event, if the city has not previously organised a World Triathlon Series event, World Cup, Continental Championship or a regional Games triathlon event. • Proposed budget of the event, and if there is a shortfall, who will guarantee the difference. • Proposed age group event with an estimation of participant numbers. • Longevity - number of years the city is interested in organizing a WTS event.



Selection criteria For full criteria and requirements, please refer to the LOC Requirements document and Sponsor and Branding Guidelines documents. The following criteria are weighed equally: • National Federation support - an introduction letter signed by the City, LOC and the National Federation involved, expressing their interest to host an event in 2014. • Internationally recognized city or emblematic course to be evaluated by ITU. • Scheduling/Event dates should include some flexibility with respect to the day and start time requests of international broadcast partners. The elite events will be hosted on two different days within the weekend. Separate Age-Group and Paratriathlon races should be included in the competition schedule. • Venue location - challenging bike course with fair and safe aspects kept as a priority. A “stadium design“ proposal for the main venue in a primary location. • A technically-challenging bike and run course passing iconic city landmarks with just one transition zone. A similar proposal should be available for the Age-Group and Paratriathlon races. • Water quality and temperature tests of the swim course done by a local certified institution. • Level of financial support - written guarantee from the appropriate officials confirming the amount to be financed by them for the organization of the event, including the ITU guarantee fee. • Level of Government support - written guarantee from the appropriate officials confirming the use of roads, streets and other public areas needed for the race.

• Support of host broadcaster to deliver live broadcast production, including the requirements for the international signal. • Future plans to grow the event including mass-participation, Paratriathlon and the addition of festival activities that attract spectators. • Social activities organised during the event. • Host hotel and Accommodation - information about hotels, including room rates and location in relation to the airport and the venue. • Estimate of mass-participation athletes in triathlon events hosted at the same venue. • Elite athlete support services. • Proximity to an international airport. • Number of ITU certified Technical Officials from the National Federation. • Laws in the country that could restrict the organization of the event. • Examples of sustainable and ecofriendly operation and procedures around the event. • Legacy - LOCs wishing to bid for more than one year should express this interest in their bid, including the number of years.


calendar framework for 2014 season DATE

EVENT

DISTANCE

29-30 March

1. Event

Sprint distance + Team qualifier

05-06 April

2. Event

Olympic Distance

26-27 April

3. Event

Olympic Distance

17-18 May

4. Event

Olympic Distance

07-08 June

5. Event

Olympic Distance

28-29 June

6. Event

Olympic Distance

19-20 July

7. Event

Sprint distance + Team World Championships

16-17 August

8. Event

Sprint Distance

30 August 01 September

9. Event (Grand Final)

Olympic Distance


BID SCHEDULE DEADLINE

EVENT

14 May 2013

Opening of the bid process

10 July 2013

Submission of bid documents

July 2013

Selection of 2014 host cities

July 2013

Announcement of 2014 host cities

30 September 2013

Event agreement signing
