Toyota Corolla: World's Most Popular Car

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Sep 5, 2013 ... the Toyota "Corolla", the world's most popular car, surpassed 40 .... Corolla wagon, Corolla FX, Corolla Ceres, Corolla Spacio, Corolla Runx.
Sep. 05, 2013

Toyota Corolla: World's Most Popular Car World Sales Leader with More Than 40 Million Sold Toyota City, Japan, September 5, 2013—Toyota Motor Corporation (TMC) announces today that cumulative global sales of the Toyota "Corolla", the world's most popular car, surpassed 40 million in July, reaching 40.01 million units. This milestone marks another historic achievement for the Corolla, Toyota's perennial global car. In November 1966, Toyota opened a new plant in Takaoka, Aichi Prefecture, dedicated solely to Corolla production. Two years later, with an emphasis on providing region-specific vehicles, production began in Australia and Malaysia. From 1965 to 1968, Toyota more than doubled its total annual production from 480,000 to 1.1 million vehicles—a testament to the Corolla's significant contribution to the growth of the company. The Corolla, currently produced at 15 plants worldwide, accounts for one in five vehicles sold in Toyota's 76-year history. Corolla exports to North America began in 1968, and early sales success in this market helped global cumulative sales of the car reach 1 million units just four years after launch. In 1997, the Corolla became the world's best-selling nameplate, with global cumulative sales exceeding 22.65 million units. More than a million units have been sold each year since 2002; last year, a total of 3,180 Corollas were sold every day across more than 150 countries and regions.

From left: 1966 Corolla; Japan, North America, and Europe market 11th generation models

Marking the milestone, Corolla Chief Engineer Shinichi Yasui said: "I feel this car has been nurtured by people all over the world and I am very proud to have contributed to its foundation and grateful to all those who have owned and loved their Corollas. The key to the Corolla's success is the faithful passing down of its original development concept from Tatsuo Hasegawa: that the Corolla must bring happiness and well-being to people around the world." The Corolla was originally designed to meet the changing needs of Japanese commuters in the mid-1960s. Then-Chief Engineer Tatsuo Hasegawa recognized that with Japan's industry expanding, most consumers' daily commuting time was increasing. The need to get around in a personal vehicle was therefore growing and this insight led Hasegawa to conceptualize the first Corolla, with his guiding principles defining the vehicle ever since: always evolving and designed to meet consumer needs in each market. When the first Corolla rolled off the production line, many basic safety features were still optional. Later, to meet the needs

of families, Toyota decided to include many of these features as standard. Toyota's commitment to pursue higher and higher levels of quality and continue adding new standard features to the affordably priced Corolla has helped ensure that families around the world continue to choose it more than any other nameplate. The history of the ever-evolving Corolla, filled with examples of technology and quality improvement, is emblematic of Toyota's efforts to anticipate customer needs and provide ever-better cars. More Corolla history: http://www.toyota-global.com/showroom/vehicle_heritage/corolla/ Video: https://www.youtube.com/watch?v=h2Xc1MO_VfY

Reference 1: Current Corolla Production Bases Company name, country

Start of Corolla production

Takaoka Plant (TMC), Japan

November 1966

Toyota Motor Thailand Co., Ltd (TMT), Thailand

August 1972

Toyota South Africa Motor (Pty) Ltd. (TSAM), South Africa

May 1975

Toyota de Venezuela C.A. (TDV), Venezuela

April 1986

Toyota Motor Manufacturing Canada Inc. (TMMC), Canada

November 1988

Indus Motor Company Ltd. (IMC), Pakistan

March 1993

Toyota Motor Manufacturing Turkey Inc. (TMMT), Turkey

September 1994

Toyota Motor Vietnam Co. Ltd. (TMV), Vietnam

September 1996

Toyota do Brasil LTDA. (TDB), Brazil

September 1998

Kuozui Motor Ltd., Taiwan

March 2001

Toyota Kirloskar Motor Private Ltd. (TKM), India

February 2003

Tianjin FAW Toyota Motor Co., Ltd. (TFTM) China (two locations)

May 2004

Toyota Motor Manufacturing Mississippi Inc. (TMMMS), United States

October 2011

Miyagi Ohira Plant, Toyota Motor East Japan, Inc, Japan

May 2012

*

*

No Corolla production between January 2007 and June 2013; eleventh generation Corolla production began on June 17, 2013

Reference 2: The History of the Corolla Year

1966

1967

1968

1969

Month

Key milestones

Sept.

Line-off of first Corolla at TMC's Takaoka Plant in Toyota City

Nov.

- Sales of two-door sedan with four-speed floor shift transmission begin in Japan at Toyota Publica dealers; Tokyo prices range from 432,000 yen for standard model to 495,000 yen for deluxe model - Exports to Australia begin

May

Four-door sedan and light van added

Feb.

Overseas production begins at Assembly Services Sdn. Bhd. (ASSB) in Malaysia

Apr.

Exports to U.S. begin

May

Exports to Canada begin

July

Production begins at what is now Toyota Motor Corporation Australia Ltd. (TMCA)

Mar.

Toyota Publica dealer channel changes name to Toyota Corolla

-

Start of 33-year run as best-selling car in Japan

1970

May -

Second generation launched Millionth unit sold

1972

Aug.

Production begins at Toyota Motor Thailand Co., Ltd.

1973

Feb.

Production begins at Toyota Ireland (TI)

1974

Apr.

Third generation launched

1975

May

Production begins at Toyota South Africa Motor (Pty) Ltd.

1976

-

1979

Mar.

Fourth generation launched

1981

Dec.

Production at TI ends

1982

-

10 millionth unit sold

1983

May

Fifth generation launched

Apr.

Production begins at what is now Toyota de Venezuela C.A.

Sept.

Corolla FX production begins at New United Motor Manufacturing, Inc. (NUMMI) in U.S.

1986

5 millionth unit sold

1987

May

Sixth generation launched

1988

Nov.

Production begins at Toyota Motor Manufacturing Canada Inc.

Oct.

Production begins at Toyota Motor Philippines Corp.

1989

-

15 millionth unit sold

1991

June

Seventh generation launched

1993

Mar.

Production begins at Indus Motor Company Ltd. in Pakistan

1994

Sept.

- 20 millionth unit sold - Production begins at what is now Toyota Motor Manufacturing Turkey Inc. (TMMT)

1995

May

1996

1998

1999 2000 2001

Eighth generation launched

Sept.

Production begins at Toyota Motor Vietnam Co. Ltd.

Dec.

Production at TMMT ends

Mar.

Production begins at PT. Toyota Motor Manufacturing Indonesia (TMMIN)

Aug.

Production begins at Toyota do Brasil Ltda.'s Indaiatuba Plant

Sept.

Corolla liftback production begins at Toyota Motor Manufacturing (U.K.) Ltd.

July

Production at TMCA ends

Aug.

Ninth generation launched

-

25 millionth unit sold

Mar.

Production begins at Kuozui Motor Ltd. in Taiwan

Jan.

Production begins at Kirloskar Motor Private Ltd. in India

Oct.

Production at TMMIN ends

2004

Feb.

Production begins at Tianjin FAW Toyota Motor Co., Ltd.'s (TFTM's) Xiqing Plant in China

2005

-

2003

2006

2007

30 millionth unit sold

Oct.

Tenth generation launched

Dec.

Production at TMUK ends

May.

Production begins at TFTM's TEDA Plant in China

Aug.

Production at ASSB ends

Dec.

Production at TMP ends

2009

-

2010

Apr.

Production at NUMMI ends

2011

Oct.

Production begins at Toyota Motor Manufacturing, Mississippi Inc. in U.S.

2012

May

- Production begins at what is now Toyota Motor East Japan, Inc.'s Ohira Plant in Miyagi Prefecture - Eleventh generation launched - Production begins at Sichuan FAW Toyota Motor Co., Ltd.'s (SFTM's) Changchun Plant in China

June

Production begins at TMMT

July

- 40 millionth unit sold - Production at SFTM ends

2013

35 millionth unit sold

NOTE: "Corolla" refers to vehicles sold under the Corolla name, as listed below. Models sold currently are listed in bold. Japan: Corolla Axio, Corolla Fielder, Corolla Rumion, Corolla sedan, Corolla van, Corolla coupé, Corolla Levin, Corolla Hardtop, Corolla Liftback, Corolla wagon, Corolla FX, Corolla Ceres, Corolla Spacio, Corolla Runx Outside Japan: Corolla (sedan, wagon, hatchback), Corolla EX, Corolla Altis, Corolla Millenium, Corolla Verso, Corolla Matrix

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