Business district. Old town. Castle. Site. Lady Lawson Street EDINBURGH. 3 .... EDINBURGH : 15 five stars hotel - 72 four stars hotel. 15 ...
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Old town Castle
Site
Business district
Lady Lawson Street EDINBURGH
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To I n c r e a s e t h e c l i e n t s m a r ke t s h a r e b y c r e a t i n g a n iconic 5 star hotel that will cater to the needs of the business and tourism sectors .
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PREPARATION
BRAINSTORMING
STRATEGY
• Site visit • Market analysis • Definition of main issues
•Function analysis definition • Selection of main function
•Function strategy • Solutions proposal
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EXCHANGE VALUE • Maximise the profit • Increase the local real estate value
SOCIAL VALUE • Job opportunities • Boost the local economy
USE VALUE • Customer and employee health and safety • Private and comfortable environment
ENVIRONMENTAL VALUE • Sustainability • Noise pollution
IMAGE VALUE • High quality facilities • To be different from the existing market
CULTURAL VALUE • Edinburgh Castle • Architectural design
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Accommodate customers
offer services
Develop a market leader high end hotel
Attract customers
Manage hotel business
Maximise the real estate investment
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king room
decoration
queen room
size
twin room
bathroom / toilet
suite room
en suite room Rent hight quality room
single room room view
Accommodate customers
TV cleaning
offer services
Offer high quality housekeeping
connections
hight speed internet
maintenance Develop a market leader high end hotel
Attract customers
phone
Manage hotel buisiness
Maximise the real estate investment
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five stars spa
to create leisure experience
gym/sport center
swimming pool main restaurant (breakfast and daily menu)
restuarants high quality restaurant to serve food and drinks 24h/24h
banquetting
Accommodate customers room service provide space for the event
offer services
Develop a market leader hight end hotel
to conduct the event organisation manage the event
Attract cutomers provide business club computer lab Manage hotel buisiness business facility business lounge
Maximise the real estate investment
dry offer laundry service clean consierge service
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encourage use of the local transportation
taxi optimize the hotel accesibity set down/pick up area secure parking for customer’s vehicle Accommodate customers
to park customer’s vehicle provide valet parking
offer services
marketing strategy
Maximize the daily booking scottish food menu
Develop a market leader hight end hotel
Attract cutomers cultural decoration Manage hotel buisiness experience scottish culture
promote scottish whisky
Maximise the real estate investment use of the traditional uniform for the staff (kilt) discount on ticket to the castle be different from the others hotel
To promote local events promote trips to local places and attractions be the nearest hotel to the castle
offer a unique view on the castle
develop the prestige of the hotel
offer on top roof panoramic view
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to promote local business
generate positive social impact on the local cummunity Accomodate cusumers
maximize the use of local employe
encourage the use of local suppliers
offer services Manage emergency event
Attract cutomers Fire management system
Manage hotel buisiness
apply the regulation fire safety regulatery
Ensure health and safety environent CCTV
ensure cutomer security
24h/24h security staff
Develop a market leader hight end hotel control access to hotel and rooms
Optimize staff environment
Communication
Develop hight staff skils
Customer services
Manage staff
minimize the environmental impact Organisation
optimize the interior design flexibility Maximise the real estate investment maximize the profitability
maintain the construction cost
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EDINBURGH : 15 five stars hotel - 72 four stars hotel 15
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HIGHEST ORDER WANTS
HIGHEST ORDER NEEDS
Lead the five star Hotel market in Edinburgh
Attract customers
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STRATEGIC SOLUTION Five star hotel standard Use local suppliers Event organization and hotels partnership Scottish atmosphere and design
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TECHNICAL SOLUTION Business club : IT facilities Lounges Conference room
Unique castle view from the rooms Rooftop Panoramic restaurant
Istanbul Rast Hotel
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FUNCTION SPACE ANALYSIS Space diagram Space definition Surface sizing Space optimization
OPERATING COSTS REDUCTION
CONSTRUCTION COST REDUCTION
SPACE ADJACENCY Adjacency matrix Adjacency optimization Staff work environment optimization
