What is behind Sustainable Consumption? Comparing academic literature keywords and social networks trends on sustainable consumption behaviour Giovanna Sacchi, UniFI and Carla Cavallo, UniNA
Outline • Introduction • Objectives • Method • Results • Discussion & Conclusions
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objectives
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Introduction: Sustainable Consumption Critical Consumption Green Consumption Ethical Consumption Responsible Consumption Ecological Consumption Fair Consumption
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Introduction: Sustainable Consumption • Ethical consumption (DuPuis, 2000; Harrison et al., 2005; Long & Murray, 2013)
• Political Consumerism (Micheletti, 2003; Stolle & Hooge, 2003; Levi & Linton, 2003)
Ø boycott, petitions, transnational movements (i.e. No Global) Ø vote with your dollar (Barham, 2002) • Sustainable consumption (Spangenberg and Lorek, 2002; Tanner and Wölfing Kast, 2003; Gilg et al., 2005; Hertwich, 2005; Seyfang, 2005; Vermeir and Verbeke, 2006; Alkon, 2008; Mont and Plepys, 2008; Vermeir and Verbeke, 2008)
• Collaborative Consumption (Botsman & Rogers, 2010)
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Introduction: Sustainable Consumption
conclusions
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Introduction: Sustainable Consumption Choice for products and services which considers ENVIRONMENTAL, SOCIAL and ENERGY EFFECTS and IMPACTS of the entire life cycle of a product, assigning to them the same value as for PRICE and QUALITY ones
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Introduction: Sustainable Consumption The use of services and related products which respond to basic needs and bring a better quality of life while minimizing the use of natural resources and toxic materials as well as emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of future generations Source: Norwegian Ministry of the Environment, 1994 Oslo Roundtable on Sustainable Production and Consumption
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Objectives O1.
understand the main topics to which people refer to when discussing/posting on sustainable consumption concern
O2.
mine from academic literature the main and most recurrent keywords related to sustainable consumption and use them to analyse recent trends and major topics emerging on social networks as Twitter
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Method aware consumption boycott buycott conscious consumption critical consumption ecological citizenship ecological consumption ecological lifestyles ethical consumption eco-friendly consumption environmental-friendly consumption fair consumption green consumption green lifestyles political consumerism political consumption responsible consumption sustainable consumption
intro
objectives
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Method aware consumption boycott buycott conscious consumption critical consumption ecological citizenship ecological consumption ecological lifestyles ethical consumption eco-friendly consumption environmental-friendly consumption fair consumption green consumption green lifestyles political consumerism political consumption responsible consumption sustainable consumption
intro
objectives
method
results
conclusions
Method • • • • •
database extraction: QDA Miner live monitoring: 18 July-22 August 2017 language selection: English social media: Twitter tweets analysed: n° 31.959
1. 2. 3. 4. 5.
text-categorization word-count analysis à frequency clustering of words topics extraction interpretation of results à sustainability pillars
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Results Frequency of words
results
conclusions
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objectives
Results Clustering
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Results Topics Extraction
ENVIRONMENT
HEALTH
VEGETARIAN
FITNESS
SUSTAINABLE PRODUCTIONS
ALTERNATIVE ENERGY
ORGANIC
ECONOMIC
CLIMATE
BUSINESS
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Discussion & Conclusions • environmental and economic dimensions of sustainability are more recurrent than the social one • individualistic dimension, especially linked to personal health as well as vegetarian and vegan diets, has emerged • use of information of consumption effects on people health, animal welfare and the environment • promote food products with environmental and economic information
Thank you! Giovanna Sacchi
[email protected]
Carla Cavallo
[email protected]
