When Art meets Money

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55 Sixth Avenue/ 2nd Floor. USA-New York, NY 10013. Fon +1 (0) 212 627 1999. Fax +1 (0) 212 627 9484 [email protected]. ISBN 978-3-86335-744-3 ...
When Art meets Money Encounters at the Art Basel

Franz Schultheis Erwin Single Stephan Egger Thomas Mazzurana

Kunstwissenschaftliche Bibliothek

44

Edited by Christian Posthofen

Verlag der Buchhandlung Walther König, Köln 2

Franz Schultheis Erwin Single Stephan Egger Thomas Mazzurana

When Art meets Money Encounters at the Art Basel

Translated by James Fearns

3

Translated and published with the support of the Dr. Albert Bühler-Reindl-Fund of the University of St. Gallen.

Layout Conny Jelitte, Druckhaus Zanker, Markdorf Print bookfactory, Bad Münder © Published by Verlag der Buchhandlung Walther König, Köln Ehrenstr. 4, 50672 Köln Bibliographic information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibligrafie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de. Printed in Germany Distribution: Germany & Europe Buchhandlung Walther König, Köln Fon +49 (0) 221 / 20 59 6-53 Fax +49 (0) 221 / 20 59 6-60 [email protected] UK & Eire Cornerhouse Publications 70 Oxford Street GB-Manchester M1 5NH Fon +44 (0) 161 200 15 03 Fax +44 (0) 161 200 15 04 [email protected] USA & Canada D.A.P., Distributed Art Publishers 55 Sixth Avenue/ 2nd Floor USA-New York, NY 10013 Fon +1 (0) 212 627 1999 Fax +1 (0) 212 627 9484 [email protected] ISBN 978-3-86335-744-3 4

Contents

Preliminary Remarks

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1 At the Fair The event and its narrations

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2 The Market and the Brand Art fairs, an „Olympics“, and its athletes

29

3 Liaisons dangereuses The galleries and the trade fair

63

4 An Art of Distinction Collecting – On the appropriation of immaterial goods

93

5 Confessions and Commodities The cult of art and its public

127

6 Times of Discontent An art market without artists

155

7 Art in Motion On the dynamics of an economy of symbolic goods

171

8 When Art meets Money An attempt to take stock

205

Postscript

227

Appendix

233 5