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Yesterday's Geek Becomes. Today's Cool Geek Dad. Confessions of a. Geek Dad. Fed on an ongoing evolution of new technologies from. Apple to Atari as kids, ...

Confessions of a

Geek Dad Fed on an ongoing evolution of new technologies from Apple to Atari as kids, a new generation of geek dads are on the rise and redefining themselves and family life in an unusually cool, confident and connected way. A new survey* by Cisco Home Networking Business that offers Linksys products shows that yesterday’s awkward geeks are today’s cool geek dads — tech-savvy, intelligent, engaged, confident fathers who take great pride in sharing their passion for tech with their kids, creating new traditions and making family life fun and memorable in their own unique way.

Sharing Tech Pass ions with Their Kids

72%

of geek dads are more excited to teach their kids how to use tech tools than traditional tools, like a hammer or drill.

“Tech Tool School” is always in session at home with nearly 80 percent saying they’re always one of the first of their friends to buy new tech products.

Nearly 70 percent of geek dads consider themselves to be cooler than other dads with...

70%

of them attributing it to creating a home where their kids’ friends enjoy hanging out

75%

of geek dads say their kids think they’re cool because they are tech-savvy…

70%

87%

...and 87% of geek dads say that makes them proud or humored.

Becomes Yesterday’s Geek k Dad Today’s Cool Gee Geek dads aren’t as geeky as you think, having a bevy of cool interests including...

82% Music Lovers 65% Outdoor Enthusiasts 79% Fixing Things with Tools 78% Gaming 77% Watching Sports

Nearly all geek dads consider themselves to have positive traits like being...

80% 96%

Intelligent

71% of geek dads say they spend more time doing activities with their kids than their fathers did with them.

86%

91%

Kids at Heart

Confident

ess Tech-Savvin me So Comes with Trade-offs

One in Five to using

geek dads admit to technology in secret d by ere cov avoid being dis es. their wiv

35% of geekgedat ds say

their partners nd annoyed when they spe th wi g yin pla ne alo e tim

technology

eir Yet 92% say th them to ct pe ex s partner intain be the one to ma . ch te the home

For media inquiries, please contact Christina Pacelli at (310) 854-8266 or [email protected] For other information, please contact Karen Sohl at (949) 823-1578 or [email protected] *The Linksys “Confessions of a Geek Dad” Survey; conducted by Answers Research on behalf of Cisco Home Networking in December 2011; survey of 590 men ages 25-54 with children ages 17 and under.