You Like What I Like, but I Don't Like What You ... - Semantic Scholar

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Tepper, Kelly (1996), “Understanding Consumers' Counterconformity Behavior: A Critical ... Tian, Kelly Tepper, William O. Bearden, and Gary L. Hunter (2001), ...

You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences CAGLAR IRMAK BETH VALLEN SANKAR SEN

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