SOURCE: IPSOS – MARPLAN/EGM STUDIES – JUL/12-JUN/13 – 13 MARKETS
(FILTER: BOTH, 18/+ YR.) *DECORATION MAGAZINES: CASA CLAUDIA, ...
YOUR HOME, BEAUTIFUL, WITH YOUR PERSONAL TOUCH
THE BRAND
EXPRESSIVE BRAND, RECOGNIZED IN THE MARKET.
Casa e Jardim brand is an editorial reference in the fields of decoration, architecture, landscaping and design, not only due to the innovative way it addresses its content, but also to the authenticity of the projects presented.
THE BRAND
EXPRESSIVE BRAND, RECOGNIZED IN THE MARKET.
(
42%
GROWTH
(
from 2008 to 2013 (jan-jul)
In the pages of the magazine, on its website and blogs, real people open the doors of their homes to show readers that it is possible to live well with good taste and creativity.
SOURCE: IVC
DIFFERENTIALS
DECORATING PROJECTS WITH SOUL. Casa e Jardim publishes projects with personality, avoiding the lifeless beauty of environments that look like shop windows or decorating shows. Its accurate articles have modern approach and seductive look, but without impositions, respecting individual behaviors, styles and stories.
73% OF READERS BELONG TO UPPER AND UPPER MIDDLE CLASSES.
SOURCE: IPSOS – MARPLAN/EGM STUDIES – JUL/12 - JUN/13 13 MARKETS (FILTER: BOTH, 10/+ Y.O.)
PLATFORMS> MAGAZINE
Casa e Jardim — for those who make your house a real home, a place of well being and joy. The perception of readers and recognition of the advertising market are responsible for the extraordinary results of the magazine.
CASA E JARDIM BACK TO ORIGINS As decoration, Casa e Jardim decided to revisit its origins and, since its 60th birthday, started to adopt the logo for its first edition. In addition, the magazine has a new graphic design, modern and bold. A historic and ambitious bailout, which just proves the tradition and strength of the contemporary brand Casa e Jardim.
PLATFORMS> SPECIAL PROJECTS
casas do brasil
CASAS DO BRASIL BOOK Brazil has different ways of living, with exclusive styles and a diversity that brought together on a series of stories the architectural richness, decorative expression and craftsmanship of the country where we live. Because of the success of the section, Editora Globo published the book Casas do Brasil, a collection with key photos released in recent years in the magazine Casa e Jardim. The images were shot by renowned photographers, such as Araquém Alcantara, Rochelle Costi, Walter Firmus, Luis Braga, Cristiano Mascaro, Marcio Scavone, Inaê Coutinho, among others.
milhares de arquitetos e decoradores de Acesse agoratodo mesmo e confira! o Brasil. Você escolhe o ambiente que quer decorar – comercial ou casaejardim.com.br residencial –, preenche um formulário, dá o prazo e o valor para seu projeto e pronto: dezenas de profissionais vão trabalhar nele ao mesmo tempo. Acesse agora mesmo e confira!
PLATFORMS> SPECIAL PROJECTS
casaejardim.com.br
O SEU PROJETO Casa e Jardim has a exclusive service that encourages people’s access to decorating professionals. The idea of O Seu Projeto is simple and efficient: providing expert support, it encourages people to create functional environments, full of charm. Quer decorar e nã o sabe nem por on de começar? CH EG O U O SEU PROJE The user sign up the site and choose which space wants TO CASA E JARD IM É a sua vez de ter to decorate, sending information such as floor plan and uma decoração sob medida para o seu espaço e para oeseu decorar não sabe por onde começar? bolso: QuerQuer decorar e não sabe nem por onde começar? O SEUnem PROJE images, besides telling about your style. TO é um a plataforma on-line 7599_AN_CJ_lancamento-O-SEU-PROJETO_202x266.indd 1
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da Casa nem eCASA Jardim eonão sabe por onde começar? , JARDIM CHEGOU O decorar SEU PROJETO E JARDIM que CHEGOU OQuer SEU PROJETO CASA E coloca seu sonho nas mãos de milhares de arquite tos e decoradores CASA CHEGOUtodOo o SEU PROJETO E JARDIM de From there, the professionals interested in the proposal Brasil. Você esc
26/04/2013 16:08:08
26/04/2013 16:08:08
olhe o ambiente É avez sua terdecoração uma É a sua devez terde uma quedecoração quer decorar – com ercial ou sob medida para oespaço seu espaço e para sob medida para o seu e para ideuma ncial decoração –, preenche um for É a sua vez deres ter mulário, seu bolso: OPROJETO SEU PROJETO ée ouma dá oépra o seu obolso: O SEU uma zo val or par sob medida para o seu espaço e para a seu projeto pro plataforma on-line daeCasa Jardim, ntoe : dez plataforma on-line da Casa e Jardim, ena s de profissionais o seu bolso: Ovão SEU PROJETO é uma tra balmãos har nelde que coloca seu sonho nas e ao mesmo tempo. que coloca o plataforma seu osonho nas mãos de on-line da Casa e Jardim, Ac ess e ag ora milhares de arquitetos e decoradores de sm o e confira! milhares de arquitetos dememãos que colocae odecoradores seu sonho nas de o Brasil. Você escolhe o ambiente Quer decorar e não sabe nem por onde começar? todo otodo Brasil. Você escolhe o ae ambiente cas jardim milhares de arquitetos e.co decoradores de m. br quedecorar quer decorar – comercial ou que quer – comercial ou todo o Brasil. Você escolhe o ambiente CHEGOU O SEU PROJETO CASA E JARDIM residencial –, preenche um formulário, residencial –,que preenche um formulário, quer decorar – comercial ou dá o prazo e o valor para seu projeto dá o prazo e oresidencial valor para–,seu projeto um formulário, preenche É a sua vez de ter uma decoração e pronto: dezenas de profissionais e pronto: dezenas de profissionais dá o prazo e o valor para seu projeto sob medida para o seu espaço e para vão trabalhar nele ao mesmo tempo. vão trabalhar nele ao mesmo tempo. e pronto: dezenas de profissionais o seu bolso: O SEU PROJETO é uma Acesse agora mesmo e confira! Acesse agora mesmo e confira! vão trabalhar nele ao mesmo tempo. plataforma on-line da Casa e Jardim, Acesse agora mesmo e confira! que coloca o seu sonho nas mãos de casaejardim.com.br casaejardim.com.br milhares de arquitetos e decoradores de casaejardim.com.br todo o Brasil. Você escolhe o ambiente que quer decorar – comercial ou residencial –, preenche um formulário, decorar não sabe nem por onde começar? dá o prazo Quer e o valor para seueprojeto e pronto: dezenas de profissionais CHEGOU O SEU PROJETO CASA E JARDIM vão trabalhar nele ao mesmo tempo. 7599_AN_CJ_lan Acesse agora mesmo e confira! camento-O-SEUPROJETO_202x2 66.indd 1 É a sua vez de ter uma decoração sob medida para o seu espaço e para casaejardim.com.br 26/04/2013 16:0 o seu bolso: O SEU PROJETO é uma 8:08 plataforma on-line da Casa e Jardim,
- which can also sign up for free - send their option according to your preferences. Then it’s just close the deal, choosing the best option. The initial values vary according to the service: color and covering projects costs from R$ 99; environments, such as the bathroom, garden or terrace, R$ 350. The client chooses how much he wants to pay (from the minimum).
DIFFERENTIALS
WELLBEING ABOVE ALL.
Casa e Jardim shows to readers the importance of simple pleasures like entertaining friends, looking after the pets and cultivating plants and flowers. Above all, it encourages conscious consumption and stimulates the renovation of the house, to enhance the quality of life of its dwellers. Because living well brings happiness.
SPECIAL FEATURES
MILAN DESIGN WEEK Casa e Jardim will be present in one of the world’s largest design and decoration events, the Milan Design Week, with an exhibition of the magazine’s main covers published throughout its 60 years of existence. The exhibition will show the trajectory of decoration, architecture and design in Brazil, all supported by a multiplatform coverage. To celebrate, Casa e Jardim will also promote an amazing party in one of the world’s most beautiful cities.
PLATFORMS
SPECIAL PROJECTS DIGITAL MAGAZINE Casa e Jardim is present on all major platforms, helping readers to make real the dream of living well.
PLATFORMS > MAGAZINE > READERSHIP
MAGAZINE
UPPER CLASS AND UPPER MIDDLE CLASS: 73%
642,000
10/17 Yr.
READERS Brazil Projection*
18/24 Yr.
7% 24%
35/44 Yr.
READERS 12 Markets
of Casa e Jardim’s readers are interested in decorating.(1)
6%
25/34 Yr.
260,000 81%
22% 78%
18%
45/54 Yr. 55/+ Yr.
Casa e Jardim has more affinity with readers who often take care of plants (landscaping)(1), when compared to all other decoration magazines).(2) (55% above average population).
(
29% 16%
122,822
(
COPIES 31% INDIVIDUAL COPIES 69% SUBSCRIPTIONS AVERAGE IVC: JUL/12–JUN/13
SOURCE: IPSOS – MARPLAN/EGM STUDIES – JUL/12-JUN/13 – 13 MARKETS (FILTER: BOTH, 10/+ YR.) – (1) FILTER: BOTH, 18/+ YR. – (2) DECORATION MAGAZINES: CASA CLAUDIA, CASA VOGUE AND CASA & DECORAÇÃO. *BRAZIL PROJECTION CALCULATED BY EDITORA GLOBO BASED ON MARPLAN STUDIES 12 MARKETS AND IVC (JUL/12-JUN/13 ).
CASA E JARDIM GEOGRAPHICAL DISTRIBUTION
North Northeast
3,244 – 3% 13,599 – 11%
Southeast South
TOTAL CIRCULATION: 122,822 SOURCE: IVC (AVERAGE JUL/12-JUN/13)
Midwest
72,346 – 59% 23,627 – 19% 9,999 – 8%
PLATFORMS > DIGITAL
DIGITAL
REVISTACASAEJARDIM.COM.BR
Winner of major international awards – The North American Interactive Media Awards in 2013, in the category Best in Class, the most important of the award, and the Dutch MetrixLab, for three consecutive years, in the category Home and Décor - Casa e Jardim’s website brings trends in decoration, landscaping, architecture and design, respecting individual behaviors, styles and stories. It also features the Casa e Jardim’s Community and incredible blogs: Cheiro de Mato, Lá em Casa, Arquitetando and Pão de Ló. Additionally, it conducts surveys and forums, and broadcasts videos of the main articles’ making of. For iPhone and Android, Casa e Jardim features news feeds with the topics covered on the magazine and website, to read whenever you want. On iPhone, you access the free app 500 Ideias Casa e Jardim, with decorating solutions, architecture and landscaping.
PLATFORMS > DIGITAL > ONLINE AUDIENCE
WEBSITE
6/14 Yr.
2%
15/24 Yr.
7,668,000
22%
25/34 Yr.
PAGEVIEWS/MONTH
35/44 Yr.
1,413,000
45/54 Yr. 55/+ Yr.
UNIQUE VISITORS/MONTH 45% 55%
REVISTACASAEJARDIM.COM.BR
SOURCE: COMSCORE – MY METRICS – DEC/13-FEB/14 – HOME + WORK
33% 20% 12% 10%
PLATFORMS > DIGITAL > ONLINE AUDIENCE
SOCIAL NETWORKS FACEBOOK
TWITTER
784,737
53,436
FOLLOWERS
GOOGLE +
FOLLOWERS
PINTEREST
593,070 FOLLOWERS
31,510 FOLLOWERS
HIGHEST CONSUMERS IN THE COMING 12 MONTHS: 44% plan to renovate / build. CASA E JARDIM’S AFFINITY RATES OF: 157 among people who will buy decorating products (57% above average population). 4 0% will buy fabric/wood carpet; 5 5% will buy curtains/blinds; 6 0% will buy chandeliers/lamps.
211 among people who will buy
decorating products (111% above average population). Higher rate among decorating magazines* 7 3% will buy furniture for the kitchen; 5 7% will buy furniture for the living room; 5 7% will buy furniture for the bedroom.
147 among people who will buy
construction materials (47% above average population) 80% will buy painting/varnish; 69% will buy floor and tiles; 3 1% will buy sanitary ware. FINANCE: 63% own a credit card (50% above average population); 100% have some type of insurance (car/life/home – 200% above average population). BEAUTY, WELLBEING AND FASHION: 90% are interested in wellness / quality of life; 79% are interested in beauty; 73% are interested in fashion.
SOURCE: IPSOS – MARPLAN/EGM STUDIES – JUL/12-JUN/13 – 13 MARKETS (FILTER: BOTH, 18/+ YR.) *DECORATION MAGAZINES: CASA CLAUDIA, CASA VOGUE AND CASA & DECORAÇÃO
OCCUPATION
OF CASA E JARDIM’S SUBSCRIBERS 73% are people who like the topic (personal preference). They are end consumers;
27% are professionals/people who work in the field covered by Casa e Jardim.
AMONG THE PROFESSIONALS:
24% are decorators; 19% are architects responsible for projects/ work in coordination; 11% are landscapers; 8% work with construction/ decoration materials (shopkeepers and manufacturers);
5% are product designers; 33% others (handcraft/arts/events).
SOURCE: ONLINE SURVEY CONDUCTED BY EDITORA GLOBO WITH CASA E JARDIM’S SUBSCRIBERS IN DEC/11 (SAMPLE: 282)
Fully connected with its readers and consumers, Editora Globo is present across all platforms, producing an independent journalism that anticipates changes in society and helps to build a better world. WWW.EDITORAGLOBO.COM.BR
THE BEST PUBLISHER
IN BRAZIL
17 magazines in circulation, representing a total of
3,4 million(1) copies per month for 9,2 million(2) readers.
19 websites, with 11,4 million(3) unique visitors per month and 106,3 million(3) pageviews.
46 inspiring events, for selected audiences, with thousands of guests.
36 applications for smartphones and tablets (iPhone, iPad and Android), with more than 1 million downloads.
In the books segment, Globo Livros is proud to have a catalog composed by great names in national and foreign literature, as well as technical books and the latest in innovation: in 2010 we launched the literary work Menina do Narizinho Arrebitado for iPad, the first interactive book in Brazil. All this, combined with a great vocation for innovation, makes of Editora Globo the best publisher in the country. (1) IVC – AVERAGE JAN-DEC/12 – (2) BRAZIL PROJECTION/EDITORA GLOBO+EGCN BASED ON READERS FROM MARPLAN/EGM STUDIES – 12 MARKETS AND AVERAGE IVC – JAN-DEC/12 (3) COMSCORE – JAN-DEC/12 UNDUPLICATED AUDIENCE ON EG + EGCN WEBSITES – PANEL HOME + WORK
CONTACTS EDITORA GLOBO S/A - RIO DE JANEIRO - RIO DE JANEIRO Ricardo Rodrigues | Fone: (21) 3380-5924 | Fax: (21) 3380-5940 e-mail:
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EDITORA GLOBO S/A www.editoraglobo.com.br
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